Netflix’s redesigned TV homepage moves key shortcuts to the top of the screen, brings more title details into browsing, and gathers saved and in-progress viewing in My Netflix. The company announced the update on May 7, 2025, and began its global rollout on May 19. It is a software update—not a reason to buy a new television or streaming device.
What changed on Netflix’s TV homepage?
Netflix says the redesign is intended to make its TV interface more flexible for its expanding entertainment offering. Chief Product Officer Eunice Kim described the goal as creating an experience that is “more flexible for our broad entertainment offerings, more intuitive and responsive to our members’ needs, and capable of elevating the most thrilling moments on Netflix.” That is Netflix’s design intent, not independent evidence that the changes improve discovery for every viewer. Netflix’s May 7, 2025 announcement called the new experience “still the one you know and love — just better.”
Shortcuts moved to the top
The new top menu provides shortcuts for TV shows, movies, games, My Netflix, and profiles. Netflix’s original announcement emphasized that Search and My List had moved from the left side of the screen to the top; its later Help Center describes the current set of menu destinations. The change puts those routes in a visible, consistent place while browsing.
My Netflix gathers your viewing
My Netflix is a hub for items connected to your account, including My List, Continue Watching, reminders, and other saved or engaged-with content. Netflix’s May 19 user guide also says watched trailers and downloaded content can be accessed there. Netflix’s TV homepage user guide explains the hub and its contents.
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More context appears before playback
While browsing, the homepage can surface a title’s synopsis, runtime, key cast, previews, and contextual callouts such as awards or Top 10 status. The point is to let viewers assess a title without first opening it or starting playback. Netflix describes these details as part of the browsing experience; their presence can vary by title.
Recommendations can react to actions
Netflix says homepage rows can respond to actions such as watching a trailer, adding a title to My List, or rating a title. The company presents this as a way to adapt suggestions to a member’s current interests and mood. It is a stated product approach, not a guarantee that every recommendation will feel more relevant.
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Where did Categories and New & Popular go?
Netflix removed Categories and New & Popular from the shortcut menu. The destinations are still reachable through other parts of the interface:
- To browse categories or genres: open Search and use it to explore genres.
- To find recent releases: look for the New on Netflix row.
- To find trending titles: look for Top 10 rows.
These replacement routes are described in Netflix’s Help Center guidance on the TV experience and layout.
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- 720p resolution - View your favorite movies, shows and games in high definition.
- Alexa voice control - The Alexa Voice Remote lets you easily control your entertainment, search across apps, switch inputs, and more using just your voice. Press and hold the voice button and ask Alexa to easily find, launch, and control content, and even switch to cable.
- Access thousands of shows with Fire TV - Watch over 1.5 million streaming movies and TV episodes with access to thousands of channels, apps and Alexa skills, including Prime Video, Netflix, Hulu, HBO Max, YouTube, Apple TV+, Disney+, ESPN+, Sling TV, Paramount+, and other services right from this TV.*
- DTS Virtual-X Sound - An immersive sound format creates a three-dimensional sound experience with your TV’s speakers.
- Supports HDMI ARC - Sends audio directly from the HDMI jack to a compatible soundbar or AV receiver, removing the need for an extra cable.
How to tell whether your TV has the new experience
Look at the top of the Netflix screen. If menu shortcuts appear there, your device is using the redesigned experience. Netflix says it is available on most TVs and TV streaming devices, but not every device meets the technical requirements. Devices that do not qualify continue to use the older experience, and Netflix says it will add support for more devices over time. Its Help Center does not provide a complete model-by-model eligibility list.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.When did the rollout begin, and how widely was it used?
Netflix announced the redesign on May 7, 2025, and said worldwide rollout would begin May 19, starting with eligible TVs and TV streaming devices and expanding over the following weeks. Netflix’s May 7 Tudum rollout explainer introduced the planned timing; its May 19 user guide confirmed the rollout had begun on eligible devices.
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- Breathtaking picture: Sharp 4K brings out rich detail on our 55" flat screen TV, while the QLED screen and HDR10 create bright, accurate colors. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
- Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. You get excellent picture quality, clear sound, automatic updates, and more. It’s simple to use. Hard to outgrow.
- TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
- A world of free entertainment: Enjoy a huge selection of free live TV, news, sports, movies, shows, and much more—all just a click away.
- More streaming, less searching: With personalized picks right on your Home Screen, quick access to the sports and entertainment you watch most, and fast and easy search in one place—the days of endless scrolling are over.
In its Q2 2025 shareholder letter, Netflix reported that roughly 50% of members had used the new experience. That is the company’s reported usage after rollout to a broad subset of TV devices—not an independent satisfaction rating or a measure of whether discovery improved. Netflix Q2 2025 shareholder letter.
Netflix later said in its 2025 annual shareholder letter that the redesigned TV experience had been rolled out during 2025. It connected the interface’s new capabilities to a broader entertainment offering that includes video podcasts, live events, and games; that statement does not mean every device supports every content type.
Is the mobile announcement part of the TV redesign?
No. Netflix’s May 7 announcement also mentioned an opt-in beta for natural-language generative-AI search on iOS and a planned test of a vertical feed of Netflix clips on mobile. Those were separate mobile initiatives, not features of the redesigned TV homepage. The announcement does not establish their current availability.
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