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O que foi anunciado
No comunicado de 20 de abril de 2022, a Warner Recorded Music anunciou Shinoda como Community Innovation Advisor. O título pode ser traduzido como conselheiro de inovação em comunidades, mas o comunicado usa o nome em inglês. A notícia se refere à Warner Recorded Music; não afirma que Shinoda tenha sido nomeado para um cargo executivo em todo o Warner Music Group.
Segundo a empresa, ele trabalharia com a liderança e as equipes de desenvolvimento de negócios para ajudar a moldar a estratégia de Web3. O plano descrito incluía criar parcerias que apoiassem as visões criativas dos artistas, desenvolver comunidades em plataformas e experiências e explorar novas fontes de receita.
Por que a Warner escolheu Shinoda
A Warner apresentou Shinoda como cofundador do Linkin Park e pioneiro em tecnologia musical — uma caracterização da própria empresa. Max Lousada, identificado no comunicado como CEO da Warner Recorded Music, disse que a perspectiva de Shinoda seria valiosa por sua experiência criativa e envolvimento com Web3. Acrescentou que a empresa queria explorar a interseção entre música e tecnologia com atenção à experiência dos artistas.
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Shinoda destacou que não há uma fórmula única para Web3: cada artista e comunidade é diferente. Disse também que esperava ajudar artistas a criar oportunidades e a se conectar com fãs. A proposta, portanto, era consultiva e voltada a orientar possibilidades e parcerias, não uma promessa de que todos os artistas usariam as mesmas ferramentas.
O que o cargo não confirma
O comunicado não especifica a duração do vínculo, uma data de término ou se Shinoda ainda ocupa o cargo. Também não apresenta resultados mensuráveis decorrentes da nomeação. Assim, a informação verificável é que a Warner Recorded Music anunciou a função em 2022; não é possível concluir, com base nesse anúncio, que se trata de uma nomeação recente ou que o vínculo continua ativo em 2026.
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O projeto Web3 de Shinoda mencionado no anúncio
Como contexto, o comunicado cita Ziggurats, um projeto separado de mixtape generativa em NFT de Shinoda, descrito como composto por 5.000 miniálbuns únicos. Esse número diz respeito ao projeto, não ao cargo na Warner nem a resultados da estratégia da empresa.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Uma ligação com a carreira do Linkin Park
Em outra publicação, a Warner Records abordou a criação de Meteora e a edição de 20º aniversário do álbum, com demos, gravações ao vivo, vídeos e material inédito. Esse lançamento contextualiza a trajetória musical de Shinoda, mas não foi apresentado como parte de sua função de conselheiro. A entrevista está disponível na página de imprensa da Warner Records.
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