Yes—Martha Stewart appears in Uber Eats’ 2025 Super Bowl LIX commercial, alongside Charli XCX in a boardroom scene led by Matthew McConaughey. The ad, titled “A Century of Cravings,” turns McConaughey’s comic theory that football was invented to make people hungry into a celebrity-studded food conspiracy.
What happens in the Uber Eats commercial?
McConaughey builds his case from links between football and food, including the word “pigskin” and the Green Bay Packers. The joke then moves to a boardroom, where the group discusses the Super Bowl halftime show and the Caesars Superdome as clues in the supposed plot.
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Stewart appears in that boardroom scene with Charli XCX. After McConaughey jokes about a halftime show “sponsored by an apple” and a stadium named after “a salad,” Stewart interjects and the group laughs. The references are part of the commercial’s comedy, not claims about the history of football.
Who appears in the ad?
The featured cast includes Matthew McConaughey, Kevin Bacon, Martha Stewart and Charli XCX. iSpot’s campaign listing also names Greta Gerwig and Sean Evans, so those four are not necessarily the complete list of appearances.
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The commercial was scheduled to air during Super Bowl LIX on February 9, 2025, at the Caesars Superdome in New Orleans. iSpot identifies it as a 60-second spot scheduled for the second quarter. That was the original broadcast schedule; it is not a statement about where the ad can be watched now.
#1 Best Overall
- This card is redeemable via the Uber app within the U.S. in cities where Uber is available.
- Redemption: Mobile App
- No returns and no refunds on gift cards.
What is the campaign called?
iSpot lists the campaign as “A Century of Cravings” and credits Special Group U.S. with creating it in partnership with Uber Eats. Martha Stewart’s February 4, 2025 article about the commercial said she shared the ad on Instagram ahead of the game.
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- Order from hundreds of local restaurants
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- This card is redeemable via the Uber or Uber Eats app within the U.S. in cities where Uber or Uber Eats is available.
Rank #4
- This card is redeemable via the Uber app within the U.S. in cities where Uber is available.
- Redemption: Mobile App
- No returns and no refunds on gift cards.
Rank #3
- This card is redeemable via the Uber or Uber Eats app within the U.S. in cities where Uber or Uber Eats is available.
- Redemption: Mobile App
- No returns and no refunds on gift cards.
Rank #2
- This card is redeemable via the Uber app within the U.S. in cities where Uber is available.
- Redemption: Mobile App
- No returns and no refunds on gift cards.
Sources
- Martha Stewart, “Martha Appears in Star-Studded Super Bowl Commercial for Uber Eats—See the Ad Here” (February 4, 2025)
- iSpot, “Uber Eats Super Bowl Commercials”
- ABC News / Good Morning America, “Exclusive: Kevin Bacon joins Matthew McConaughey for 1st time in new Super Bowl ad”
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