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Em 7 de março de 2024, antes de qualquer confirmação oficial, o prefeito do Rio, Eduardo Paes, reagiu aos rumores de um show gratuito de Madonna em Copacabana. Em tom bem-humorado, disse que também tinha ouvido falar da apresentação e brincou que não tinha ingresso nem área VIP. Madonna confirmou o show em 25 de março; ele aconteceu em 4 de maio de 2024.
O que Eduardo Paes disse sobre Madonna em Copacabana?
Em publicação no Instagram reproduzida pelo jornal O POVO em 7 de março de 2024, Paes escreveu: “Estão dizendo por aí que vai ter show da Madonna no Rio. Soube também que seria em Copacabana e de graça”. Em seguida, acrescentou: “Não é preciso dizer que não tenho ingresso, nem área vip”. O POVO reproduziu as declarações quando a apresentação ainda era rumor: segundo a reportagem, nem a equipe da cantora nem o banco Itaú haviam confirmado o evento.
Portanto, a fala de Paes não foi um anúncio oficial. Ele comentava o que circulava sobre um possível show e fazia uma brincadeira sobre não ter acesso privilegiado.
Quando Madonna confirmou o show no Brasil?
Em 25 de março de 2024, Madonna anunciou que faria um show gratuito na Praia de Copacabana no sábado, 4 de maio. A apresentação foi anunciada como a parada final da The Celebration Tour. O comunicado informou que não seriam necessários ingressos e que a entrada seria por ordem de chegada. O anúncio oficial da artista veio 18 dias depois da reação de Paes ao rumor.
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O show foi realizado em 4 de maio de 2024 e encerrou a turnê. Assim, a cronologia é importante: primeiro houve o comentário do prefeito sobre uma informação não confirmada; depois, a confirmação da artista e a realização do evento.
O que foi divulgado sobre a participação da Prefeitura?
Em coletiva sobre a confirmação, a secretária municipal de Turismo, Daniela Maia, disse que “O prefeito Eduardo Paes deu carta branca, e a gente começou a trabalhar esse projeto em 2022”, conforme relato da Folha em 25 de março de 2024. A declaração é de Maia, não uma fala direta de Paes. A Folha relatou a fala da secretária no contexto da coletiva.
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O que a Prefeitura planejou para o evento?
No plano operacional divulgado em 19 de abril de 2024, a Prefeitura estimou público de 1,5 milhão e anunciou uma força-tarefa de cerca de 3 mil agentes municipais de 11 órgãos. O planejamento também previa 18 torres de som, 550 cabines sanitárias, ônibus em operação ininterrupta e uma linha especial entre o Terminal Gentileza e o local do show. Esses números descrevem medidas e previsões anunciadas antes do evento, não um balanço de execução. A Prefeitura apresentou o plano operacional em 19 de abril, que também mencionava medidas de segurança estadual, como efetivo policial, bloqueios, monitoramento e revista.
Qual foi o público divulgado depois do show?
No balanço publicado em 5 de maio de 2024, a Prefeitura informou uma estimativa de 1,6 milhão de pessoas. É um número posterior à previsão de 1,5 milhão, mas continua sendo uma estimativa municipal; as fontes citadas não trazem uma medição independente comparável. O balanço também informou que os postos municipais não registraram atendimentos médicos graves e que foram recolhidas 287 toneladas de resíduos. Esses dados foram divulgados pela Prefeitura após o evento.
Rank #3
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O que significam os números de impacto econômico?
Um estudo da Secretaria Municipal de Desenvolvimento Urbano e Econômico e da Secretaria Municipal de Turismo estimou em R$ 293,4 milhões o impacto econômico potencial do show. O valor foi calculado com hipóteses sobre público, origem dos visitantes e gastos; não é uma auditoria de receitas efetivamente obtidas. O estudo também registrou R$ 10 milhões em patrocínio municipal. A Prefeitura publicou o estudo e seus valores em 2024.
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