Viva was released on Globoplay on 23 August 2019, while Multishow promoted the audiovisual project with a release-day special of TVZ hosted by Luan Santana. The campaign also included an earlier Música Multishow YouTube conversation. The distinction matters: Globoplay was the launch platform; Multishow provided broadcast and online promotion.
What was Luan Santana’s Viva project?
Viva was an audiovisual project built around a concert recorded in Bahia. The July 2019 release announcement said the show had been filmed before more than 20,000 people. The project paired the performance with additional material, including backstage footage, production details, curiosities and interviews. Correio Braziliense’s launch-day coverage and a reproduction of the release announcement by Lineup described the launch and project.
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Obrigado Brazil: Live in Concert | $5.33 | Buy on Amazon |
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Ray Charles - O Genio - Live in Brazil 1963 | $13.59 | Buy on Amazon |
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Mel Bay Brazilian Jazz Guitar (Book & CD) | $29.97 | Buy on Amazon |
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Inside the Brazilian Rhythm Section | $34.00 | Buy on Amazon |
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Live In Dublin[DVD] | $8.97 | Buy on Amazon |
At launch, the announcement described Viva as Globoplay’s first new music audiovisual content and said it was exclusive to the platform. That is a claim about the 2019 release, not confirmation of where the project can be watched today.
How did Multishow promote the release?
The release-day TVZ special
On 23 August 2019, the day Viva arrived on Globoplay, Luan Santana hosted a special edition of Multishow’s TVZ at 19:00. The program brought in fans, featured songs from across his career and performances of songs from the new DVD, and discussed themes connected to the project. POPline’s coverage and Correio Braziliense’s report covered the special.
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The earlier Música Multishow conversation
The campaign began before release day. On 6 August 2019, Luan spoke with influencers in a promotional conversation aired on Música Multishow’s YouTube channel. This online appearance extended the promotion beyond the television special. POPline’s account of the campaign also reports this earlier activity.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Where was Viva released?
The project launched on Globoplay on 23 August 2019. Multishow’s contribution was promotional: its programming included the TVZ special, alongside the earlier Música Multishow online conversation. The two services therefore had different roles in the campaign; the available contemporary coverage does not establish that Multishow was the project’s release platform.
Contemporary coverage calls Viva a DVD or audiovisual project, but the cited reports do not establish the exact physical edition or current stock. Likewise, the 2019 launch announcement does not establish whether the title remains in Globoplay’s current catalog.
Quick Recap
Best Value
Rank #4
- Used Book in Good Condition
Rank #3
- Format: Book & CD
- Instrument: Guitar
- Genre: Jazz; Latin
- Category: Guitar Method or Supplement
- Contributors: Arr. Mike Christiansen and John Zaradin
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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