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Yes. At the inaugural Kid Rock’s Rock N Rodeo on May 17, 2024, Kid Rock performed “Cowboy” from the bed of an orange Tesla Cybertruck styled after the General Lee from The Dukes of Hazzard. John Schneider, who played Bo Duke, drove it, and Jelly Roll joined the opening and the song’s closing portion.
Where and when the performance happened
The event was held at AT&T Stadium in Arlington, Texas, before the PBR World Finals. Rock N Rodeo combined a six-team bracket-style rodeo with a live Kid Rock concert, according to Kid Rock’s event announcement.
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How the General Lee Cybertruck entrance worked
Kid Rock began his set in the bed of a custom Tesla Cybertruck painted orange and marked “01” on its doors to evoke the General Lee. John Schneider drove the vehicle. PBR’s official event report describes the vehicle and entrance, while its official video identifies Schneider as the driver of the reimagined General Lee.
What Kid Rock and Jelly Roll performed
Kid Rock performed “Cowboy” from the Cybertruck bed. Jelly Roll performed “Need A Favor” during the opening and later returned to join Kid Rock for the end of “Cowboy.” A May 20, 2024 Yahoo report corroborated the song sequence; PBR’s report is the primary event account.
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Where to watch the entrance
PBR published official video of the opening featuring Kid Rock, Jelly Roll and John Schneider. The video and PBR’s written event coverage document the entrance and performance.
Quick Recap
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