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Julia Fox appeared nude in M·A·C campaign imagery set on a New York City subway, with makeup, silver heels and the words “I Only Wear M.A.C.” covering her body. The images, reported in late January 2025, promoted the brand’s nude-makeup campaign; reporting linked them to lipstick shades Acting Natural and Stone, though it did not establish which shade Fox wore in every image.
What the January 2025 campaign showed
NewBeauty reported on January 29, 2025, that Fox posed in a subway car wearing full makeup and high heels, with the campaign slogan across her body. Vanity Fair Italia described the images two days later as showing Fox on a train with nude lipstick and bold eye makeup. The coverage presented the scene as a fashion campaign, not documentary footage of an actual subway encounter. NewBeauty and Vanity Fair Italia both covered the imagery.
“Appeared nude” is the careful description: NewBeauty said it could not confirm whether Fox was completely nude beyond what the images showed. The pictures were part of M·A·C’s “I Only Wear M.A.C.” campaign, framed by Vanity Fair Italia as accompanying the M·A·C Nudes Collection.
Which M·A·C lipstick shades were associated with the images?
NewBeauty reported that campaign-post captions named two M·A·Cximal lipsticks: Acting Natural, a Silky Matte shade it described as a warm-toned light nude beige, and Stone, a Sleek Satin shade described as muted greyish taupe-brown. The article said Fox was reportedly wearing one and/or the other; it does not identify a single shade definitively for every image. NewBeauty’s campaign coverage is the basis for those shade descriptions.
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#1 Best Overall
- A silky matte lipstick that delivers 12 hours of full-coverage colour and eight hours of moisture
- Non-feathering and non-bleeding, 12 hours
- Conditions and nourishes lips
| Reported shade | Finish | Shade family reported |
|---|---|---|
| Acting Natural | Silky Matte | Warm-toned light nude beige |
| Stone | Sleek Satin | Muted greyish taupe-brown |
Those are publication descriptions, not a guarantee of how either lipstick will look on every wearer. Complexion, lighting and application can change the appearance of a color. M·A·C’s official U.S. storefront provides current makeup listings and tools including shade-finding and virtual try-on; it does not establish that either named shade is currently in stock.
What the Nudes Collection included
Vanity Fair Italia described the January 2025 M·A·C Nudes Collection as 21 eye and lip products intended for a range of skin tones. That figure is the publication’s description of that collection at the time, not a current count of M·A·C products. Vanity Fair Italia’s report also quoted Drew Elliott, identified there as M·A·C’s global creative director, describing the campaign as a reconsideration of neutral colors and emphasizing the emotional associations people have with the brand’s shades.
Rank #2
- MAC Lipstick is available in various hues and high-fashion textures.
- It is the iconic product that made MAC famous.
- The Matte finish is pigment-rich, delivering intense color payoff and a no-shine, all-matte finish.
Why later coverage may refer to a different campaign
M·A·C reused the “I Only Wear M·A·C” line in a separate campaign announced on September 23, 2025. That official announcement focused on Studio foundations and a different cast; it was not the announcement of Fox’s January subway images. In the later release, M·A·C Global Creative Director Nicola Formichetti said he wanted images that were “pure and timeless” and described the cast as wearing nothing but M·A·C foundation. The quote belongs to that September foundation campaign, not Fox’s lipstick imagery. M·A·C’s September 2025 press release also stated that the brand was sold in over 130 countries and territories worldwide; that is brand distribution, not a measure of the Fox campaign’s audience or performance.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What is known about the campaign’s reach?
The cited coverage and company announcement do not provide a viewership, sales or impact statistic for Fox’s subway imagery. Descriptions of the images as viral or attention-grabbing should not be mistaken for a verified campaign-performance figure.
Quick Recap
Best Value
- The iconic MAC product that delivers smooth, medium buildable coverage, known for its high pearl and semi-lustrous finish.
- Offers a stunning pearlescent, semi-lustrous finish for a radiant and polished look.
- Provides medium, buildable coverage, allowing you to customize your lip color intensity.
- A unique, beautiful shade that complements a wide range of skin tones.
Rank #4
- A silky-matte lipstick with full-coverage, pigment-rich color and 12 hours of comfortable wear
- Conditions and nourishes lips; immediate and 8-hour moisture;
- Lips look visibly fuller (12 hours)
- Non-feathering and non-bleeding
Rank #3
- MAC Ximal Sleek Satin Lipstick
- Color: 834 Creme In Your Coffee - Midtone pink brown (.12 Oz / 3.5 g)
- Is a sleek satin lipstick with full-coverage, pigment-rich colour in a comfortable formula that hydrates lips for eight hours.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
