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1Repair Windows errors before they cause bigger problems2Scan for outdated or missing drivers - takes under a minute3Clear out junk files and repair common Windows errorsNo single church leads the He Gets Us campaign. Its current FAQ says the campaign is led by Come Near and is not affiliated with one church or denomination. Churches were involved in volunteer follow-up during an earlier phase, but that did not make them the campaign’s leaders or funders.
Who leads He Gets Us now?
He Gets Us identifies Come Near as the group leading the campaign. The FAQ says it is not affiliated with any single individual, political position, faith denomination, or church. That distinction answers the central question: the ads promote a message about Jesus, but the campaign does not identify a particular congregation as their sponsor or leader.
The campaign describes its purpose as inviting people to consider Jesus and why he matters today. It says it is intended for Christians, people who do not follow a faith, and those between those positions. As the organization puts it, “No, He Gets Us is not a back to church campaign.” Instead, it says people can explore Jesus’ story on their own terms and at their own pace.
How did the campaign’s leadership change?
| Period | Organization or role | What is established |
|---|---|---|
| Earlier campaign period, reported in 2023 | Servant Foundation | Christianity Today, reporting by Religion News Service, described He Gets Us as a Servant Foundation project. |
| 2024 transition | Come Near | The Associated Press reported that Come Near took over and the Servant Foundation no longer oversaw the campaign. |
| Current official description | Come Near | The campaign’s FAQ says it is led by Come Near and unaffiliated with any single church or denomination. |
For the 2024 and 2025 Super Bowl advertisements, the AP identified Come Near as the funder. That makes Come Near—not a church—the relevant organizational name when asking who was behind those spots.
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What did churches do?
Churches had a reported volunteer role in the campaign’s earlier phase. The 2023 Christianity Today/RNS account said organizers had signed up 20,000 churches to provide volunteers for follow-up, and explicitly reported that those churches were not funding the campaign. This is historical reporting about that period; it is not evidence that a church controlled the advertising, nor does it establish the current size or activity of any volunteer network.
What were the Super Bowl ads saying?
The 2024 commercials
The AP described the two 2024 commercials as emphasizing Jesus’ message to love neighbors across ideological divides, including a foot-washing scene. He Gets Us spokesperson Greg Miller told the AP in February 2024: “Our goal is to really show that Jesus loved and cared for anyone and everyone.”
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The 2025 commercial
The AP reported that the 2025 Super Bowl spot, funded by Come Near, featured Johnny Cash’s cover of “Personal Jesus” and portrayed everyday people being helpful and heroic. The ad’s subject and music do not change the campaign’s stated organizational structure.
What is known about its funding and controversy?
Historical funding figures should be read as statements reported at the time, not as current spending totals. The 2023 Christianity Today/RNS report said organizers described the launch effort as $100 million, estimated the Super Bowl ads discussed in that story at about $20 million, and had a goal—described by Haven president Jason Vanderground—of investing about $1 billion over three years. Those were launch-era descriptions and plans, not audited totals or current budget figures.
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The AP reported that the 2024 ads drew criticism from different political directions: some conservative viewers considered them too “woke,” while other critics questioned the fit between the welcoming message and some funders’ support for anti-LGBTQ+ and anti-abortion causes. The AP also reported that the earlier Servant Foundation had donated to Alliance Defending Freedom and that the Hobby Lobby founder’s family contributed to the campaign. These reports concern historical organizations and donors; they do not show that a church leads He Gets Us or that all donors share one motive or political position.
The campaign’s current FAQ states, “Jesus loves LGBTQ+ people just like he loves everyone else.” That is the campaign’s stated position, not a description of every Christian church or donor.
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How does Come Near describe its current approach?
In a July 2026 Christianity Today interview, Tyler Johnson, identified as Come Near’s chief impact officer, described an approach built around listening to neighbors and creating stories and experiences intended to reveal what campaign leaders call the authentic Jesus. The interview said his responsibilities include theology and missiology, in-person activations, model markets, and partnerships. This is an account of Come Near’s strategy, not independent proof of its impact.
Johnson also cited campaign metrics in that interview: more than 2 million website visitors per month and more than 10 billion video views over about four years, as well as surveys of more than 20,000 Americans annually. These are figures attributed to Johnson; the article does not provide an independently audited count or the underlying survey dataset.
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