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1Clear out junk files and repair common Windows errors2Fix the driver behind crashes, sound loss and screen glitches3Repair Windows errors before they cause bigger problemsJennie released “Mantra,” an upbeat digital single about confidence, self-expression and self-love, on October 11, 2024. Its official music video arrived the same day, and the release marked the first music offering under the partnership between her company ODDATELIER and Columbia Records.
When “Mantra” was released
“Mantra” and its official music video were released on October 11, 2024. Sony Music Japan lists the release at 9 a.m. Japan time, while Yonhap reports 9 a.m. Korea time. Sony Music Japan credits the video’s direction to Tanu Muino. Sony Music Japan’s release announcement and Yonhap’s report document the launch.
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What Jennie said the song is about
In the label-translated comments published by Sony Music Japan, Jennie described “Mantra” as an anthem encouraging listeners to love themselves as they are. The release notes also frame it around self-expression and positive energy. In a quote carried by Yonhap through Jennie’s agency, she called it “the perfect song to start a new era” and said it would make fans happy while showing a new side of her as a solo artist.
Soompi, reporting on Jennie’s interview with Vogue, quoted her describing the song as a “fun, upbeat anthem that celebrates girl power and inspires every woman to shine in her own way with confidence.” This wording comes through Soompi’s account of the interview, rather than a direct Vogue citation here. Soompi’s report provides that attribution.
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A new partnership and a launch-era milestone
The single followed the announcement of a partnership between ODDATELIER and Columbia Records. Sony Music Canada described “Mantra” as the first music offering under that partnership. Sony Music Canada’s release notice gives that launch context.
Sony Music Japan reported that the video reached 1.2 million views in its first hour. That is a label-reported figure from the release period; the announcement does not state an independent measurement method, and it should not be read as a current view total. Sony Music Japan’s announcement is the source for the number.
Rank #2
- VINYL FORMAT: Premium blue colored vinyl record featuring a curated collection of iconic 80s pop music hits
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- COLLECTIBLE DESIGN: Striking album artwork featuring retro-inspired graphics and Rubik's cube motif
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How “Mantra” fits Jennie’s solo releases
Official Charts identified “Mantra” as Jennie’s first single of 2024. For UK chart context, its page lists “You & Me” peaking at No. 39 and “One of the Girls” at No. 21 on the UK Official Singles Chart. Those are earlier-song peaks, not chart results for “Mantra”; the consulted launch sources do not establish “Mantra” chart outcomes. Official Charts’ Jennie page provides the UK context.
Quick Recap
Rank #4
Rank #3
- Vinyl Record Music design. Vinyl Record Player Vinyl Collector Retro Music Lover. This is for a music lover and vinyl long player who like listening to old and classic music. Great for men and women who is a vinyl record collector and a record store owner.
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- Not compatible with wireless charging
- Printed top is swappable with other compatible PopGrip models. Just press flat, turn 90 degrees until you hear a click and remove to swap.
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