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How Zubaz Pants Became an Iconic Part of Pro Wrestling

Made for bodybuilders, Zubaz became a wrestling staple when the Road Warriors wore the bold, loose-fitting pants on television and shared them backstage.
Opened Runtime3 min Written byDocumentaryTube Team
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Zubaz began as roomy workout pants for bodybuilders, not as wrestling gear. Their path into pro-wrestling culture ran through the Road Warriors: Hawk and Animal wore them on television, handed pairs to other wrestlers backstage, and helped make the pants’ loose shape and bold prints familiar across locker rooms. Retail deals and licensed sports merchandise then carried the look beyond wrestling.

Designed for bigger bodies in the gym

Zubaz dates its beginnings to the summer of 1988. The company identifies Minnesota gym owners Dan Stock and Bob Truax as its founders, and says the original pants were made for bodybuilders. Their loose cut and elastic waistband were practical features for men who wanted room to move and a comfortable fit.

In a WWE interview published July 29, 2013, Road Warrior Animal recalled that he and his partner Hawk had asked gym managers Stock and Truax to develop leisure and workout pants for larger men. Animal described the design brief this way: “We need to come up with an idea for pants that we can make for big guys for leisure, sporting events, working out or whatever.” He credited a seamstress named Diane with making the first prototype.

The accounts point to a collaboration rather than a single inventor: Zubaz credits Stock and Truax with founding the brand, while Animal’s recollection places the Road Warriors in the early design conversation as well as in the promotion that followed. Stock summed up the original customer in the WWE interview: “We were just doing it for the bigger guys in the gym.”

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How did Zubaz pants become popular with wrestlers?

The Road Warriors made the pants visible in the setting where their look could have the most impact: wrestling television. Animal recalled wearing Zubaz while the team wrestled for the NWA on TBS and at television tapings. “Every time we went to the ring or did a TV taping, we had our Zubaz on,” he said.

They also introduced the pants to fellow performers directly. According to the WWE interview, Hawk and Animal gave pairs away backstage. Stock called that informal promotion “a form of sponsorship.” Because the Road Warriors were prominent across multiple promotions, other wrestlers encountered the pants in locker rooms as well as on television. That combination helps explain why Zubaz became a recognizable part of the early-1990s wrestler wardrobe without implying that every wrestler wore them or that wrestling alone made the brand successful.

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Zubaz Men's Z88 2-Color Zebra Pants - Black/White, Medium
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What made the look so recognizable?

The pants paired a relaxed, gym-oriented silhouette with prints and colors designed to stand out. Stock recalled that the company offered many patterns and colors, with zebra emerging as its most popular design. “The zebra print became the most iconic, most popular design that all the people liked,” he said in the WWE interview.

The loose shape made the garment distinct from close-fitting ring attire, while the high-contrast zebra pattern was easy to spot in photographs, promotional appearances, and everyday wear. Zubaz’s current About page also highlights the loose fit, elastic waist, and zebra stripes. The company describes its mission as “Dare to Be Different”; that is its own brand language, but it fits the visual logic of pants built to be noticed.

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How did the pants reach beyond wrestling?

Wrestling visibility was one part of a wider route into popular culture. Animal recalled a J.C. Penney deal that brought Zubaz into mainstream retail, followed by licensed NFL products. He also described a promotional poster featuring Dan Marino and said demand increased after the images circulated. Stock noted that the brand’s first two and a half years were not tied to sports leagues, suggesting that the original gym appeal came before league merchandise.

Animal offered a sense of the business’s scale in the 2013 interview, estimating that first-year sales were “about $14 million” and that sales reached “$28 million” a year or two later. Those are his approximate retrospective figures, not independently audited totals presented by the source. The more defensible historical point is the sequence: a product for gym-goers found a prominent wrestling audience, then retail and licensed sports products broadened its reach.

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What does Zubaz sell today?

Zubaz’s current site lists Original Pants and describes licensed NFL, NCAA, and NLL team apparel. Those categories show that the garment and sports-licensed line remain part of the brand’s present catalog; the specific assortment may change. The pants’ place in wrestling history, however, rests on their early combination of function and visibility: a comfortable cut suited to larger bodies, a striking print, and influential wrestlers who wore and shared them.

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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