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1Fix the driver behind crashes, sound loss and screen glitches2Clear out junk files and repair common Windows errors3Scan for outdated or missing drivers - takes under a minuteYouTube Shopping has two routes: connect a supported store to feature products you sell, or—if your channel qualifies—join the Shopping affiliate program to tag products from other brands. In either case, eligibility comes first; then you tag relevant products in videos, Shorts, or live streams from YouTube Studio.
Choose the right YouTube Shopping route
| What you want to tag | Route | Main prerequisite |
|---|---|---|
| Products you sell | Connect your official store to YouTube Shopping | Your channel must be eligible for the Shopping features, and your store must use a supported platform or retailer. |
| Products from other brands | Join the YouTube Shopping affiliate program | Your channel must meet the affiliate program’s YouTube Partner Program, country, and content requirements. |
The routes have different eligibility and catalog rules. Check the Shopping area in Studio before troubleshooting a missing feature; it appears only for eligible channels. Details and availability can change, so confirm current requirements in YouTube’s Shopping eligibility guidance and the affiliate-program page.
Connect your own store
- Prepare a supported store. If you do not already have one, set it up with a platform or retailer supported by YouTube. Shopify documents one setup route through its Google & YouTube app and the YouTube Shopping flow; see Shopify’s YouTube Shopping setup instructions.
- Open YouTube Studio on a computer. Sign in to the channel that owns the store products.
- Go to Earn > Shopping. If the channel is eligible and no store is connected, select Get Started. To connect an additional store, choose Connect new store.
- Follow the on-screen linking instructions. Complete the store connection and any required account or catalog steps shown in Studio.
- Check product display and tags. When the store is connected and at least one product is eligible to display, eligible products may appear automatically on channel and video surfaces. For an individual video or Short, you can manage the order and tag or rearrange up to 60 items; that is a system limit, not a suggested number of tags. See YouTube’s guidance for managing products.
Qualify for affiliate tagging of other brands
YouTube’s published requirements include membership in the YouTube Partner Program, meeting its subscriber threshold for YPP, living in a participating country, and having a channel that is not a music channel or Official Artist Channel and is not set to Made for Kids or dominated by Made for Kids videos. Eligible creators can sign up through the Earn area in YouTube Studio. YouTube’s country list and eligibility rules can change; check the current Studio screen and official affiliate-program requirements rather than relying on an old list.
The countries listed on YouTube’s page when checked on October 3, 2026, were Argentina, Brazil, India, Indonesia, Japan, Korea, Malaysia, Mexico, Philippines, Singapore, Taiwan, Thailand, the United States, and Vietnam. Availability may change, and a channel’s eligibility cannot be determined without its account details and location.
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Tag products in a video or Short
- Open the video’s details in YouTube Studio. Create an upload or select an existing video or Short, then open its editing or product-tagging controls. The exact controls shown depend on whether the channel has the own-store or affiliate feature enabled.
- Select eligible products. Use manual tagging or auto-tagging when available. Choose products that are clearly identifiable and prominent, meaningfully related to the content, clearly depicted, and shown being used as intended. YouTube’s official guideline says, “Products are meaningfully related to your content.” Mention the product verbally or in on-screen text as well; a passing, obscured appearance is a poor fit. Read YouTube’s product tagging guidelines.
- Arrange the tagged items. On a Short, the product sticker initially features the first product in the tagged list. Reorder the products to change which one appears first. In the mobile app, the sticker can be moved and resized.
- Save and check the viewer presentation. Long-form videos can show a Shopping button; Shorts can show a product sticker. Their appearance is not guaranteed for every viewer, product, device, or location.
Tag products during a live stream
Creators who meet the applicable Shopping criteria can tag their own products or eligible products from other brands during a live stream. A creator can pin a product to highlight it; viewers open the Shopping panel to browse tagged items. Use products that are genuinely relevant to the stream and follow the same rules for clear, meaningful depiction described in YouTube’s tagging guidance. The feature is separate from the technical setup used to keep a stream running.
Amazon product tags have extra requirements
YouTube documents Amazon product tagging for creators enrolled in the YouTube Shopping affiliate program in the United States, Brazil, or India. In the United States, creators also need an active Amazon Influencer Program or Amazon Associates Program account in good standing and must link their YouTube channel to it. An ordinary Amazon affiliate link does not automatically become a YouTube product tag, and eligibility does not mean every Amazon listing can be tagged. Check the current rules in YouTube’s Amazon product-tagging instructions.
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Why a product tag may be missing or invisible
A tag can be unavailable during editing or hidden from a particular viewer. Check these causes before changing the product or re-uploading:
- Channel or video eligibility: Made for Kids settings, copyright claims, limited or ineligible monetization, or use of a revenue-sharing Creator Music track can prevent product tagging or visibility.
- Viewer location: A product may not be available to viewers in a particular country, or shipping availability may affect whether it appears.
- Viewer device: Product tags may not show when watching in a mobile browser, on a smart TV, or on a game console.
- Catalog status: The product may have been removed or gone out of stock.
- Shorts audio and sticker: A non-shopping sound used with a product sticker can affect whether the product appears.
- Wrong account or route: The channel may not qualify for the Shopping tab, may not have completed store linking, or may not be enrolled in the affiliate program needed for third-party products.
YouTube’s tagging guidance covers visibility conditions. If the Shopping tab itself is absent, first check channel eligibility; if a specific item is absent, verify catalog status and viewer-country availability.
Rank #3
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What viewers see and how affiliate commissions work
Viewers discover tagged items through YouTube Shopping surfaces and are generally redirected to the retailer to purchase. The retailer controls product information, availability, and purchase terms. For affiliate tags, the commission shown while tagging is an estimate based on the current rate. The payout uses the rate in effect on the purchase date, and rates vary by item and brand; do not treat the displayed estimate as a guaranteed commission. See YouTube’s affiliate-program information.
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Quick Recap
Best Value
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
