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A strong streaming-channel media kit gives a brand a quick, accurate picture of who you are, who you reach, what you make, and what a collaboration could involve. Build it from verifiable channel data, a few examples of your work, and a clear way to contact you—not promises of campaign results.
What a streaming media kit should do
Think of the kit as a concise pitch document for a potential sponsor. It should make it easy to understand your channel and assess whether it fits a campaign. There is no universal required format: use the platform’s own tools where available, then add relevant context without overstating what your figures prove.
What to include
Channel identity and positioning
- Your creator or channel name, avatar or logo, and a concise bio.
- Your niche, usual formats, language, and the streaming platforms where you publish.
- Links to your channel and relevant social accounts.
Twitch’s channel setup documentation highlights imagery, branding, bio, social links, schedule, and trailer as elements of channel presentation: Twitch channel page setup.
Audience and performance
Choose a small number of accurate metrics that matter to a prospective sponsor. Depending on what your platform makes available, these may include average concurrent viewers, unique viewers, watch time, views, follower or subscriber count, engagement, and audience geography or demographics.
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- For every figure, state its source, reporting window, and retrieval date.
- Separate typical performance from a one-time peak; do not present a record high as an average.
- Label estimates. YouTube says its audience segments are Google estimates.
YouTube’s Media Kit can include channel statistics and demographics. See YouTube’s Media Kit information.
Content examples
Link to a few strong streams, clips, or campaign examples that show the channel’s style and production. YouTube’s Media Kit can include branded campaign videos and top videos; applicable cards let creators select up to four videos. Choose examples that help a brand judge fit rather than adding links without context. Details are in YouTube’s Media Kit information and YouTube’s instructions for editing a Media Kit.
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Brand fit and possible deliverables
Name the product categories that genuinely suit your channel, then give realistic examples of work you are willing and able to provide: for example, a sponsored segment, product demonstration, stream placement, or short-form clip. Describe possibilities, not guaranteed outcomes. Twitch Creator Profile includes sponsorship interests and brands or categories; opportunities depend on a brand match. See Twitch’s Creator Profile announcement.
Past work, contact, and next step
- List previous sponsors only when you have permission and can describe the relationship accurately. Distinguish paid campaigns from gifted products or ordinary use.
- Provide a business email or inquiry link and links to the relevant channel and social profiles.
- Invite the brand to discuss its goals and the deliverables that might fit.
These are practical pitching recommendations, not required platform fields.
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Use YouTube’s Media Kit if you are eligible
YouTube’s downloadable Media Kit is available to creators in the YouTube Partner Program. On desktop, sign in to YouTube Studio, open Earn, and look under Creators Support and Tools for Download your Media Kit. It can also be viewed through Creator Partnerships. Availability and interface labels can change; see YouTube’s Media Kit instructions.
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Edit and check the report before sharing
- Review the included channel banner, bio, audience and shopping categories, statistics, demographics, campaign videos, and top videos.
- Edit or hide supported cards to make the report relevant to the recipient. YouTube allows up to five audience categories and up to four selected videos in applicable cards.
- Preview the report, then download it as a PDF.
- Check what information the PDF contains and share it only with recipients you are comfortable disclosing it to.
For YouTube’s card controls and sharing guidance, see edit and download your Media Kit.
Use Twitch Creator Profile and sponsorship tools
In Twitch, go to Creator Dashboard → Monetization → Sponsorships to access Creator Profile. It is a brand-facing profile for channel information and sponsorship interests. Twitch announced on August 20, 2026, that Affiliates may be eligible for sponsorship opportunities after accepting portal terms and completing Creator Sponsorship Certification. Invitations depend on brand criteria; eligibility does not guarantee an offer. Twitch also named Wehype as a partner surfacing additional campaign offers in the dashboard. See Twitch’s August 20, 2026 sponsorship announcement.
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Twitch’s February 2025 announcement described StreamElements as its first sponsorship partner. That is a historical program announcement, not a statement of current advertiser availability. In that announcement, Twitch Ambassador ChaoticGabz said of Creator Profile, “It’s amazing. Great addition and something we (creators) truly needed.” See Twitch’s Creator Profile announcement.
Make the kit useful without overstating your reach
Use platform metrics where possible and keep the measurement window visible. A kit can demonstrate audience and content fit; it cannot by itself promise that a campaign will perform. Twitch reported that more than 50% of paid streamers participating in the Minecraft campaigns it referenced were Affiliates. That figure applies to those campaigns, not to streamers or sponsorships generally. Twitch also reported in February 2025 that more than 70 brands had collaborated with it in its beta program; this is a historical figure, not a current advertiser count. Sources: Twitch’s August 20, 2026 sponsorship announcement and Twitch’s February 2025 announcement.
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Disclose sponsored content appropriately
Twitch says intentional branded content involving an exchange of value must use its Creator Dashboard disclosure tool. Its examples include endorsements, product placements, sponsored gameplay, and paid unboxings. Check Twitch’s current branded-content policy before publishing a campaign, because requirements and interface details can change.
Keep a separate PDF or page when needed
A platform-native profile or report may not answer every brand’s questions. If you make a separate document or page, keep it concise, check every link and figure, and refresh it when the relevant reporting window changes. Include only the data and examples that help the recipient evaluate a potential collaboration.
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