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How Selena Gomez Built Her Fortune—and Why Estimates Differ

Published estimates of Selena Gomez’s net worth range from about $700 million to $1.3 billion. Both point to her Rare Beauty stake, but neither figure is an audited balance sheet.
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Selena Gomez’s wealth is often described as $800 million, but that is not a verified current figure. Published estimates vary: Bloomberg put her net worth at $1.3 billion in September 2024, while Forbes estimated about $700 million in 2025. Both accounts point to her stake in Rare Beauty as the main source of her estimated fortune—not to a public, audited accounting of her personal finances.

Is Selena Gomez really worth $800 million?

No source cited here establishes $800 million as a definitive figure. Net-worth estimates are not audited balance sheets, and the published estimates differ by hundreds of millions of dollars. Bloomberg’s September 2024 estimate was $1.3 billion; Forbes’ 2025 estimate was about $700 million. They were published at different times and should not be treated as simultaneous measurements.

Publisher and date Published estimate What the estimate emphasizes
Bloomberg, September 2024 $1.3 billion Most of the estimated wealth was attributed to Rare Beauty. Bloomberg’s profile
Forbes, 2025 About $700 million Forbes identified Gomez’s estimated 51% stake in Rare Beauty as her largest asset. Forbes’ estimate

These estimates concern a privately held company, not shares with a public market price. The cited reports do not provide a common valuation method or a full, comparable breakdown of other assets and liabilities. Neither figure tells readers how much cash Gomez has personally received from Rare Beauty.

How Rare Beauty became the main source of her estimated wealth

Gomez launched Rare Beauty in 2020. Its fast-growing sales helped make the cosmetics company central to published estimates of her fortune. TIME reported that Rare Beauty generated $400 million in sales during the 12 months ending in May 2024. It also reported that the brand’s $23 Soft Pinch Liquid Blush produced $70 million in sales in 2023. TIME’s May 2024 profile

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Forbes reported Rare Beauty revenue of $367 million in 2023 and described Gomez’s estimated 51% ownership stake as her largest asset. Revenue and sales are measures of company business activity; they are not the same as profit, distributions to an owner, or personal net worth. The value of a private-company stake is an estimate, and it should not be described as money Gomez has already collected.

What else contributes to her fortune?

Gomez also works as an actor and musician. Those careers are part of her wider public profile, but the cited reporting does not provide a reliable, current, audited breakdown of her income from acting, music, endorsements, or other activities. It therefore cannot support precise claims about how much each contributes or what share of her wealth comes from them.

The clearest supported explanation for the large published net-worth estimates is her ownership stake in Rare Beauty. That is a different claim from saying the company’s sales are her personal earnings.

Is Rare Beauty for sale?

In TIME’s May 2024 profile, Gomez said, “I don’t have any plans on that, genuinely,” when asked about selling the company. TIME also reported that Rare Beauty’s CEO said the company had retained investment banks to help envision its future. Those comments do not establish whether a transaction occurred later or provide a current valuation.

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Rare Beauty’s social-impact commitment

Rare Beauty says it directs 1% of annual sales to the Rare Impact Fund, which supports mental-health services in underserved communities. Sephora described its continuing partnership with the brand and the fund’s youth mental-health mission in an October 2025 newsroom post. Rare Beauty’s Rare Impact information · Sephora newsroom

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