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IFPI’s 2023 survey puts average music listening at 20.7 hours a week—about 2 hours 57 minutes a day, or roughly three hours daily. That is an average for surveyed online populations in 18 core countries, not a direct measurement of everyone worldwide.
What the 20.7-hour figure means
The International Federation of the Phonographic Industry (IFPI) reported that people spent an average of 20.7 hours a week listening to music in 2023, compared with 20.1 hours in 2022. Dividing the weekly figure by seven gives about 2 hours and 57 minutes per day. IFPI describes the 20.7-hour figure as based on the 18 core countries used for global trend comparisons. IFPI’s 2023 announcement
The estimate comes from IFPI’s Engaging with Music 2023 survey. The broader study included more than 43,000 internet users across 26 countries, with fieldwork conducted from August to October 2023. Most samples were designed to represent online residents ages 16–64; in eight markets, respondents were ages 16–44. The report’s methodology and listening-time comparisons are described in the full report.
Who is—and is not—in the survey average?
The 26-country study and the 18-country listening-time figure are not the same thing. IFPI presents China, India, Indonesia, Nigeria, the Philippines, Saudi Arabia, the UAE and Vietnam as country case studies, but excludes them from the global figures. China and India are excluded because of their impact on weighted averages; the other six are excluded to preserve comparability with earlier trends.
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As a result, the 20.7-hour estimate should be read as a survey average for selected online populations. It does not establish the average for children under 16, people over 64 in most markets, people without internet access, or every country. IFPI’s resource catalogue lists Engaging with Music 2023 among its reports on listening habits, but that does not make this figure a universal measurement. IFPI Reports & Resources
What counts as listening to music?
The survey covers music engagement across formats, rather than only intentional, focused listening. Its examples include audio streaming, radio, live music, purchased music and video streaming, as well as music encountered on television or shared with family and friends. Respondents also listen in everyday settings such as driving, commuting, relaxing, doing housework, exercising, cooking and working. IFPI reports that people engage with music through more than seven methods on average.
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So “about three hours a day” does not mean three hours sitting still with headphones on. It includes music playing alongside other activities and across different ways of hearing or finding it.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How the figure compares with earlier IFPI reports
| Report year | Weekly average reported | Context |
|---|---|---|
| 2023 | 20.7 hours | Up from 20.1 hours in 2022, according to IFPI’s 2023 announcement. Source |
| 2022 | 20.1 hours | Up from 18.4 hours in 2021, according to IFPI’s 2022 release. Source |
| 2021 | 18.4 hours | Reported as the comparison point in IFPI’s 2022 release. Source |
| 2019 | 18 hours | IFPI described this as about 2.6 hours, or 52 three-minute songs, per day. It is an older survey result and should not be treated as directly interchangeable with the 2023 estimate. Source |
The reported sequence rises over time, but the figures alone do not show that the year-to-year differences are statistically significant, explain why they occurred, or prove that every individual listened more. They are results from repeated surveys; the cited materials do not establish a significance test for the change from 20.1 to 20.7 hours.
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How to use the number
- For a simple answer, say that IFPI’s 2023 survey found an average of 20.7 hours a week—about three hours a day.
- When precision matters, identify it as an average for surveyed online populations in 18 core countries, rather than for every person worldwide.
- Do not equate the survey result with a streaming app’s playback statistics: the populations and definitions may differ, and IFPI’s measure includes more than streaming.
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