Hailey Bieber’s clearest documented business success is Rhode, the skincare and makeup brand she founded. e.l.f. Beauty completed its acquisition of Rhode in 2025, but the transaction’s headline value is not a disclosed payment to Bieber. The available reporting also does not establish a reliable personal net-worth figure or a detailed account of how she spends her money.
How Hailey Bieber made money
Rhode, her skincare and makeup company
Bieber cofounded Rhode with Michael D. Ratner and Lauren Ratner. The Los Angeles-based brand launched in June 2022 with skincare and later expanded into makeup, including blushes, colored lip balms and lip liners. The brand’s direct-to-consumer approach was described by Bieber in 2022 as “a very edited and curated, intentional shopping process for people,” as quoted by Forbes Australia.
Rhode reported $212 million in net sales in the 12 months ending March 31, 2025, according to the Associated Press. That is revenue generated by the brand, not profit and not Bieber’s personal income. The reviewed reporting does not quantify her earnings from modeling, endorsements, sponsorships or other work.
What the Rhode acquisition was worth—and what it does not tell us
e.l.f. Beauty completed its acquisition of Rhode on August 5, 2025. Its SEC filing records $800 million in consideration at closing—$600 million in cash and $200 million in stock, subject to customary adjustments—with up to another $200 million in potential earnout consideration over three years, tied to future growth.
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Those are transaction terms for the acquisition, not a disclosed personal payout to Bieber. The public information cited here does not establish her ownership percentage, how the consideration was distributed among sellers, or her proceeds after taxes and other costs. Forbes Australia reported that her stake was unclear when it covered the deal; a possible nine-figure pretax benefit mentioned in that coverage is an estimate, not a confirmed payment.
The distinction between three financial measures matters:
- Net sales: Rhode’s $212 million in sales over the specified 12-month period.
- Deal consideration: the amounts e.l.f. agreed to pay under the acquisition terms, including contingent earnout consideration.
- Personal proceeds or net worth: Bieber’s individual share and total wealth, neither of which is established by those figures.
Is Hailey Bieber a billionaire?
The acquisition was widely described with a $1 billion headline value, reflecting the $800 million closing consideration plus up to $200 million in potential earnout payments. That figure describes the transaction’s maximum stated value, not Bieber’s personal wealth. Because the cited sources do not disclose her stake or total assets and liabilities, they do not support calling her a billionaire or assigning her a dependable current net worth.
What does Hailey Bieber spend her money on?
The sources cited here do not establish a specific personal spending profile. They do not provide dependable figures for her homes, cars, wardrobe, travel, charitable giving or other personal expenses, nor do they show how she used any proceeds associated with the Rhode transaction. Claims about particular purchases or lifestyles should not be treated as fact without direct, dated reporting.
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Her role after the sale
Under the arrangement described by the Associated Press, Bieber retained roles as Rhode’s chief creative officer and head of innovation, and became a strategic adviser to the combined companies. The sale therefore did not mark the end of her public association with the brand, though the role description alone does not establish her compensation.
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