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George Clooney, Rande Gerber, and Mike Meldman created Casamigos in 2013 as a tequila they wanted to drink and share with friends. Diageo agreed to acquire the brand in 2017 for up to $1 billion—but that headline figure included a performance-linked earn-out, not just cash paid at closing.
How did George Clooney start Casamigos?
Casamigos began in 2013 with Clooney, entrepreneur Rande Gerber, and real-estate developer Mike Meldman. The founders described the idea as making a house tequila for themselves and their friends. In Diageo’s June 2017 announcement, they said the project had grown from “a friendship and an idea to create the best tasting, smoothest tequila as our own house tequila to drink and share with friends.” Diageo’s announcement attributed that description to the three founders.
The same release called Casamigos the “fastest growing super-premium tequila.” That is the founders’ characterization as quoted by Diageo, not an independently established ranking. Diageo also described the brand as having an “authentic brand identity” and a “smooth and accessible taste profile”; those are company positioning statements, not independent tasting findings.
How much did George Clooney sell Casamigos for?
Diageo announced in June 2017 that it would acquire Casamigos for an initial $700 million, with up to $300 million more possible through a performance-linked earn-out over ten years. The maximum stated transaction value was therefore $1 billion. The earn-out was contingent, so the announcement does not establish that the full amount was ultimately paid.
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#1 Best Overall
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Idymere 10PCS Stainless Steel Cocktail Shaker Set Bartender Kit with Stand
- 10-Piece Essential Cocktail Shaker Set - This bartender kit includes a 24oz martini shaker, muddler for cocktails, jigger, mixing spoon, cocktail strainer, ice tongs, wine opener, 2PCS liquor pour spout and an exquisite bamboo stand. This bartender set contains all the tools you need for crafting cocktails, eliminating the need to purchase any additional accessories. It is the perfect bar tools for making the perfect Old Fashioned, Margarita, Mojito and Espresso Martini at home, kitchen or bar.
- Premium Materials & Superior Feel - Our mixology bartender kit is made of high-quality stainless steel, making it sturdy. Unlike fragile glass drink shakers, our cocktail shakers feel great in your hand and feature excellent rust, scratch and leak resistance, ensuring they withstand daily use. The cocktail drink mixer set can be washed by hand with warm soapy water or placed in the dishwasher, which makes the cleaning after the party quick and easy, making it a new home and apartment essential.
- Easy to Store & Display - This fully equipped bar tool set comes with a stable and sturdy stand, which can not only keep the bartender tools orderly and save space, but also prevent the bar tools from being lost or scratched. Also, the stylish bar accessories are neatly displayed on the stand, transforming the cocktail shaker set into a beautiful decoration, instantly refreshing your home bar. It also works great on small bar carts or lemonade stands, making it the perfect bar cart accessory.
- Professional Bartender's Choice - The ice shaker is well-balanced and slip-resistant, allowing you to shake drinks effortlessly. The double-sided jigger for bartending ensures precise measuring, combined with a fine cocktail strainer, eliminating the need to guess proportions and avoiding any impact on the taste from ice chips. Whether you are a beginner or an experienced mixologist, this cocktail kit makes it easy to mix delicious cocktails—perfect for home bar, party, and entertaining guests.
- The Perfect Gift for Cocktail Lovers - Our exquisite drink mixer bartender accessories come with an elegantly designed gift box, making it a thoughtful gift for men, dads, your husband, friends, colleagues and business partners. The combination of a smooth and natural bamboo stand and stylish stainless steel cocktail shaker set makes it an excellent gift for housewarming parties, weddings, Valentine's Day, Christmas or Father's Day, which reflects your thoughtfulness and elegant taste.
| Deal term | What Diageo announced |
|---|---|
| Initial consideration | $700 million |
| Possible additional consideration | Up to $300 million, linked to performance over ten years |
| Maximum stated transaction value | Up to $1 billion, including the possible earn-out |
These figures come from Diageo’s 21 June 2017 acquisition announcement. The $1 billion figure was not a guaranteed upfront payment.
Did Diageo complete the Casamigos acquisition?
Yes. Diageo announced in August 2017 that it had completed the acquisition. The June announcement set out the proposed transaction terms; the later completion announcement confirmed that the deal closed.
Rank #2
Sale
HMYBAR® 22-Piece Cocktail Shaker Set, Mixology Bartender Kit with 24oz Cobbler Shaker, Home Bar Tool Set with Black Bamboo Stand, 39 Recipe Cards, Glass Markers, Gift for Men & Dad
- COMPLETE 22-PIECE BARTENDER KIT: Includes a 24oz cobbler shaker, double jigger, muddler, Hawthorne strainer, mixing spoon, liquor pourers, ice tong, stainless steel straw, cocktail picks, cleaning brush, bamboo stand and more. Everything needed for home bartending in one complete set.
- BEGINNER FRIENDLY WITH 39 RECIPE CARDS: Learn and create cocktails with confidence using 39 included recipe cards featuring whiskey, vodka, rum, gin and tequila drinks such as Margaritas, Mojitos, Martinis and Old Fashioneds.
- LEAK-RESISTANT STAINLESS STEEL SHAKER: Made with durable stainless steel tools for daily use. The shaker is designed with a secure seal for confident mixing, while the tighter strainer spring helps reduce unwanted ingredients from entering your drink.
- ORGANIZED BAMBOO STAND FOR HOME BAR SETUP: Keep all bartender tools neatly stored and easy to access with the bamboo stand. It helps reduce clutter while adding an attractive display to kitchen counters and bar carts.
- PARTY READY & GREAT GIFT IDEA: Includes unique glass markers that help guests identify drinks and add a decorative touch during gatherings. A thoughtful gift choice for cocktail lovers, birthdays, Christmas, Father's Day, Valentine's Day and housewarming occasions.
What the deal does—and does not—tell us about Casamigos’ growth
The public announcements establish the founders, their stated origin story, the deal’s initial and contingent components, and its completion. They do not provide an independently sourced pre-acquisition sales history, identify which marketing channels drove growth, or show whether Clooney’s celebrity was the decisive factor. They also do not state each founder’s ownership share or individual proceeds. The transaction’s maximum value is clear; a detailed account of how the brand grew or how much any one founder received is not established by these announcements.
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LUCKYGOOBO Cocktail Shaker Set,Bartender Kit,24oz Bar Tool Set,12-Piece
- COMPLETE COCKTAIL MIXING SET: Elevate your mixology game with our comprehensive cocktail mixer set. It includes all the essential tools you need to make the cocktail, neatly organized on a stylish wooden stand
- COMPREHENSIVE BARTENDER KIT: Elevate your home bar with LUCKYGOOBO complete cocktail mixer set. includes essential tools you would need: strainer, mixing spoon, jigger, muddler, bottle opener, ice tongs, and pour spouts, all neatly organized on a wooden stand. Whether you are an amateur bartender or a professional cocktail bartender, that is all you need
- INNOVATIVE RECIPE DISPLAY WOODEN STAND: Say goodbye to clutter. The included wooden stand is not just for storage, it also features printed cocktail recipes, providing endless inspiration for making delicious drinks. also doubles as a chic display piece for your home bar or kitchen countertop. Showcase your mixology skills with style and fashion. Impress your friend and family with professional-quality cocktails every time
- THOUGHTFUL GIFT FOR COCKTAIL ENTHUSIASTS: With its premium construction and innovative features, our cocktail mixer set makes a thoughtful gift for anyone who enjoys mixing drinks at home. Whether it is for a housewarming party, birthday, or holiday celebration, it is sure to delight recipients and elevate their cocktail-making experience
- PREMIUM STAINLESS STEEL CONSTRUCTION: Our cocktail mixer set features high-quality stainless steel tools, ensuring durability and reliability for all your mixing needs with long-lasting performance
Rank #4
Cocktail Shaker Set, 18/8 Food-Grade Stainless Steel Mixology Bartender Kit 10-Piece Bar Tools with Stylish Bamboo Stand - Rust-Proof & Dishwasher Safe - Professional Martini Shaker Gift for Men, Dad
- Semderm Mixology Bartender Kit with Stand
- 【MIXOLOGY BARTENDER KIT WITH ALL ESSENTIALS 】Kickstart your home bar journey with this professional drink shaker set. It includes a 24oz martini shaker, muddler, mixing spoon, double jigger, strainer, corkscrew, ice tongs, 2 liquor pourers, and our signature stand. Whether you are a beginner or a pro, this complete cocktail kit provides every tool and shakers for bartending needed to craft perfect Margaritas, Mojitos, and Old Fashioneds.
- 【REINFORCED BAMBOO STAND – PERFECT BAR CART ACCESSORIES】Unlike generic stands that wobble or crack, our exclusive bamboo stand features a reinforced rectangular structure for superior stability and durability. It keeps your bar accessories neatly organized, scratch-free, and accessible. With its warm, polished bamboo finish, this set serves as a stunning centerpiece that instantly upgrades your home bar decor and looks amazing on any kitchen counter or bar cart.
- 【PREMIUM STAINLESS STEEL DRINK MIXER & SHAKER】Crafted from high-grade 18/8 (304) stainless steel, this drink mixer is rustproof, and corrosion-resistant. Unlike electric stirrers, this manual cocktail shaker offers authentic control over your mixology. It is designed to withstand daily use without retaining odors. Best of all, the entire cocktail set is 100% dishwasher safe, making post-party cleanup quick and hassle-free.
- 【LEAK-PROOF SHAKER WITH PRECISION SEAL】Shake with confidence! Our cocktail shaker is engineered with a high-precision watertight seal that prevents spills, even during vigorous shaking. It offers a smooth pour and unseals easily—no more frozen-shut lids. This user-friendly design makes it the ideal alcohol gift set for anyone looking to master the art of cocktail making without the mess.
Rank #3
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Cocktail Shaker, KITESSENSU 24oz Drink Shaker with Bartender Strainer, Measuring Jigger, Bar Mixing Spoon, Cocktail Recipe Guide, Professional Drink Mixer Set for Beginners, Silver
- Add Master Mixologist to Your Resume: Curated by KITESSENSU with the cocktail enthusiast in mind, this 3-piece cocktail shaker set has everything mixology kit you need to make cocktails, whether you’re a bartender looking for quality drink mixer set, or a home mixologist to get started creating and serving drinks from your own entertainment space
- Made to Last: Upgraded 18/8 stainless steel martini shaker set is your best bet, which is specially thickened (0.8 mm) to protect itself from rust for lifetime and remain shiny and new after years of shaking, and it can withstand lots of rough and tumble, even being dropped, without letting you down. and these cocktail shakers is safe in the dishwasher
- Beginner-Friendly: Once you’re up and running, you’ll appreciate the highly leak-proof nature of our margarita shaker, allowing you to confidently rustle up shaken or stirred cocktails on demand, while the classic 24 ounce cobbler shaker is consist of 3 parts that included metail tin, strainer and a cap of exactly 1 ounce to measure, it has ample space inside for 3 servings of your fave cocktail
- Top-Notch Gift: This drink mixer set is the best gift that everyone at the party will be talking about, it comes in a stylish, package for that special gift opening experience, and included a neat recipe guide, giving a plenty of inspiration to get started, even if never made a cocktail before. A thoughtful bar shaker gift for friends, family, colleagues, clients, and business partners that proves your good taste
- Bartender's Choice: Whether you want to celebrate or unwind, be stimulated or relaxed, remember or forget. For all the reasons why we shake and enjoy our cocktails, with kitessensu martini shaker set creating and serving cocktails is as much fun as drinking them. Your order will be backed by a full 30-day money-back guarantee, don’t hesitate to reach out to our customer support if there is any issue you have
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