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Colin Cowherd launched The Volume with iHeartMedia on February 1, 2021, as a network of sports-talk shows. Jamie Horowitz offered early advice on its content and hiring direction; Shannon Sharpe and Draymond Green later represented the high-profile host talent associated with its portfolio. The story is one of building a talent-led media network—not evidence that any individual controls its future or that its reach guarantees commercial success.
What is The Volume podcast network?
The Volume is a sports podcast and video network founded by Cowherd in partnership with iHeartMedia. Its February 2021 launch announcement described a co-produced network with an initial slate of five shows, extending the relationship around Cowherd’s existing sports content. The announcement quoted iHeartPodcast Network president Conal Byrne saying the partnership would build on the success of The Herd Podcast Network. Premiere Networks/iHeartMedia’s launch announcement also named FanDuel as presenting sponsor at launch.
The model was a slate, rather than one program: recognizable hosts could anchor distinct shows under a shared network identity. That structure put Cowherd’s experience and profile at its center while leaving room for other sports voices and formats.
Who helped Colin Cowherd build The Volume?
Colin Cowherd: founder and launch partner
Cowherd founded The Volume and partnered with iHeartMedia to launch it. In the launch announcement, he said, “There has never been a more exciting time to develop new sports content.” That was a contemporaneous statement about the opportunity in 2021, not a forecast of the company’s later performance.
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Jamie Horowitz: early adviser, not the founder
Horowitz’s official biography says Cowherd sought his guidance while launching The Volume and credits that early counsel with helping shape the network’s content and hiring direction. Horowitz brought experience from an earlier Fox Sports role, where he recruited talent for programs including The Herd with Colin Cowherd and Undisputed, featuring Shannon Sharpe. Those are distinct parts of his career: talent recruitment at Fox came before his advisory contribution to The Volume. His biography is the source for the account of that counsel. Read Horowitz’s biography.
How do Shannon Sharpe and Draymond Green fit in?
Sharpe and Green are examples of the prominent personalities associated with The Volume’s talent-led roster, not interchangeable with Cowherd or Horowitz in their roles. Cowherd is the founder and launch partner; Horowitz advised on early direction; Sharpe and Green are hosts whose names and voices helped define shows in the network’s portfolio.
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Sports Business Journal’s October 23, 2023 profile described an 18-show roster at that time and included Sharpe and Green among its hosts. That is a dated snapshot, not a current count. The publication quoted then-head of content Logan Swaim describing the underlying format: “Can you hold a conversation directly with one other person and grab their attention just by talking?” Sports Business Journal’s 2023 profile.
What does The Volume’s current public portfolio show?
The network’s official website presents a broad podcast and video portfolio, including The Draymond Green Show, and provides links for merchandise and advertising inquiries. Its listings and displayed brands can change, so the site is the place to check the current lineup rather than relying on a historical roster count. Visit The Volume’s official site.
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The public presentation is consistent with a network that packages host-led sports conversation across shows and video, while seeking commercial relationships. The site’s advertising inquiry option is evidence that it solicits such business; it does not establish the terms or status of a particular deal.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Who sponsors The Volume, and what is known about its business model?
The documented sponsorship announcements describe different moments, not necessarily current arrangements:
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| Date | What was announced | What it establishes |
|---|---|---|
| February 1, 2021 | FanDuel was named presenting sponsor in the launch announcement. | A launch sponsor, not proof of present-day sponsor status. Premiere Networks/iHeartMedia. |
| September 6, 2023 | DraftKings announced a multiyear presenting sponsorship across The Volume’s podcast and video content. | A deal announced in 2023; the announcement alone does not confirm whether it remains active today. DraftKings. |
| Current official-site presentation | The site solicits advertising inquiries and displays brands it works with. | Evidence of an advertising channel, not confirmation of a specific current sponsorship or its terms. The Volume. |
DraftKings’ 2023 announcement reported 600 million audio downloads and 550 million video views since The Volume’s 2021 launch. These are cumulative figures published by DraftKings in 2023, not independently audited totals or current monthly audience estimates. DraftKings’ announcement.
Together, the announcements and official site support a commercial picture built around presenting sponsorships and advertising opportunities, alongside a host-driven content portfolio. They do not establish present sponsor status, current audience totals, profitability, or affiliate terms. The official merchandise link likewise does not verify a particular marketplace listing; check the network’s shop for available products and sellers.
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