Exmouth, Albany, Margaret River and Broome were included in a 2024 ranking of Australia’s most beautiful towns—but the ranking measured social-media visibility, not beauty directly. In the survey reported by PerthNow, Albany placed fourth, Margaret River fifth, Exmouth eighth and Broome ninth among 40 towns.
Which Western Australian towns made the ranking?
The four towns were not the overall top four. Richmond ranked first, followed by Byron Bay and Noosa; the Western Australian places appeared later in the list.
| Town | Rank | Combined Instagram hashtags and Pinterest pins |
|---|---|---|
| Albany | 4th | 1,301,019 appearances, as reported by PerthNow in 2024 |
| Margaret River | 5th | 875,014 appearances, as reported by PerthNow in 2024 |
| Exmouth | 8th | 443,979 appearances, as reported by PerthNow in 2024; Travel Weekly reported 443,983 |
| Broome | 9th | 433,983 appearances, as reported by PerthNow in 2024 |
The figures are counts of Instagram hashtags and Pinterest pins, not votes cast for the most beautiful town. PerthNow reported 443,000 Instagram hashtags and 979 Pinterest pins for Exmouth. Travel Weekly reported the same hashtag count but 983 pins. Both outlets placed Exmouth eighth, but their four-pin difference means its exact combined total is unsettled.
How were Australia’s most beautiful towns ranked?
The ranking was attributed to a survey by Mortgage Broker Pty Ltd and covered 40 Australian towns, according to PerthNow’s 2024 report. Its measure combined activity on Instagram and Pinterest. The original dataset and a detailed methodology were not located, so the reported scope and counts should be understood as secondary reporting rather than independently audited results.
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Social-media appearances can show that a place is frequently tagged or pinned; they do not establish a representative public opinion, an expert assessment, or an objective measure of beauty. The ranking offers a snapshot of online visibility, not a formal verdict on the towns.
What makes the four towns worth knowing?
Exmouth and Ningaloo
Exmouth is a base for exploring the Ningaloo region. The Broome Visitor Centre describes the wider region, including Exmouth and surrounds, as an eco-adventure destination with snorkeling, swimming and opportunities to discover marine life. Conditions, access and suitability vary; check current local guidance before planning water activities.
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Exmouth also received a separate form of recognition in 2024: the Shire of Exmouth reported that the town won gold in the Small Tourism Town category of the Australian Top Tourism Town Awards. Those awards involved industry-panel judges and a public vote, making them distinct from the social-media ranking.
Broome
Broome’s visitor offering includes First Nations and other cultural tours, galleries, pearl and jewellery showrooms, and dining, according to the Broome Visitor Centre. These experiences give the town a cultural and heritage dimension beyond its appearance in a social-media tally.
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Albany and Margaret River
Albany is in Western Australia’s Great Southern, while Margaret River is in the South West. Tourism Western Australia’s visitor information and visitor-statistics resources cover both areas. They are geographically distinct from each other and from Exmouth and Broome; the ranking is not evidence that all four form a short or convenient single-region itinerary.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Should you plan a trip around the ranking?
Use the list as a prompt to explore, not as an itinerary or a measure of which destination will suit you best. The places are spread across Western Australia, and the information cited here does not establish current travel times, seasonal suitability or a complete comparison of activities across all four.
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- For snorkeling, swimming and marine-life experiences, investigate Exmouth and Ningaloo, then verify current conditions and access locally.
- For cultural tours, galleries and pearl-related experiences, explore what Broome’s visitor services currently offer.
- For Albany and Margaret River, consult current regional travel information to plan each destination on its own terms.
Choosing among them comes down to the experience you want and the distances you are prepared to travel—not their relative positions in a platform-visibility ranking.
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