Dua Lipa stars in NBCUniversal’s “Cool” promotional spot for the Milan Cortina 2026 Winter Olympics, alongside Team USA athletes Lindsey Vonn, Alysa Liu, Mikaela Shiffrin and Chloe Kim. The spot is set to Lipa’s “Training Season” and premiered during NBC and Peacock’s Macy’s Thanksgiving Day Parade coverage on November 27, 2025. NBCUniversal’s announcement and the NBC Sports video page provide the official details and video.
Where to watch the ad
Watch the spot on the NBC Sports video page. Its description originally directed viewers to watch the Games on NBC and Peacock. The page’s February 6, 2026 date was the scheduled start of the Games at the time; that date has passed, and the source does not establish whether the video or event coverage is currently available in a particular region or under current subscription terms.
What happens in the “Cool” spot
The promo opens in Milan’s Galleria Vittorio Emanuele II, where Lipa glides through the landmark’s architecture. The scene shifts into a snowy visual sequence as her song “Training Season” plays. The athletes appear in brief, character-focused moments: Vonn is described as “fearless,” Liu as “graceful,” Shiffrin as “historic,” and Kim as “levitating.” Lipa closes with the line, “The Winter Olympics, it’s going to be so cool.” These details come from NBCUniversal’s November 27, 2025 announcement.
The athletes featured
- Lindsey Vonn: alpine skier.
- Alysa Liu: figure skater.
- Mikaela Shiffrin: alpine skier.
- Chloe Kim: snowboarder.
NBCUniversal frames the four as Team USA women athletes in the campaign.
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How the Milan and winter scenes were made
NBCUniversal says the spot used Industrial Light & Magic’s StageCraft technology to combine real-world Milan with immersive winter visuals. The announcement notes that NBCUniversal had also used StageCraft for its Paris 2024 Olympic spots. The campaign was planned to roll out across NBCUniversal platforms ahead of the Games.
Why Dua Lipa was chosen
Joseph Lee, NBCUniversal’s SVP of Creative Marketing, Sports and Entertainment, said the singer embodied Milan’s “cool, confident, and world-class” spirit and that the spot captured the city’s magic alongside the women athletes’ potential impact. In its 2025 announcement, NBCUniversal described Lipa as a three-time GRAMMY Award winner and seven-time BRIT Award winner, and said she had more than 50 billion global streams. Those are NBCUniversal’s figures and descriptions from that release.
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NBCUniversal also said Lipa’s album Radical Optimism reached No. 1 in 12 countries, debuted at No. 1 on Billboard’s Top Album Sales chart and at No. 2 on the Billboard 200. These are claims in the company’s 2025 campaign announcement.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How the spot fits NBCUniversal’s Olympic campaign
The “Cool” ad was one of several celebrity-led promotions for Milan Cortina 2026. NBCUniversal’s January 5, 2026 campaign roundup later summarized the Lipa spot as part of that broader campaign.
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