The available evidence supports one example: Feastables, the chocolate and snack brand launched by creator Jimmy Donaldson, known as MrBeast. It does not establish a reliable list of eight celebrity-owned confectionery brands, so presenting eight as verified would be misleading. Here is what can be confirmed about Feastables—and how to distinguish celebrity ownership from endorsement or association.
What counts as a celebrity-owned brand?
A celebrity connection alone does not prove ownership. A person may have founded or co-founded a company, invested in it, licensed their name, or simply promoted its products. Those relationships are different and should not be collapsed into “celebrity-owned.”
The available sources do not verify an eight-brand roster for this topic. They do support Feastables as a brand launched by Jimmy Donaldson, the creator known as MrBeast. Its 2022 launch announcement named the MrBeast Bar as its first product. Feastables’ launch announcement, distributed by PR Newswire, described the bar as gluten-free and listed Original Chocolate, Almond Chocolate, and Quinoa Crunch Chocolate. Those are launch-era details, not confirmation of the current range.
Feastables: the substantiated example
Products and availability
The official Feastables collection page identifies chocolate, cups, and gummies as product categories. Product ranges and availability can change, so consult the current listings rather than assuming that the flavors named at launch are still sold. The collection page also says online sales move to MrBeast.store in September; it does not establish a particular Amazon listing or affiliate availability.
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Cocoa sourcing claims
Feastables’ Our Cocoa Story describes the company as a snack brand inspired by MrBeast’s journey and discusses its stated cocoa-sourcing commitments. These are company claims, not independent findings established here.
In an announcement dated April 8, 2025, Feastables said that all cocoa in its chocolate is Fairtrade certified. That statement is attributable to the company and should be read as a brand announcement; the available sources do not include an independent audit of the claim. Feastables UK’s announcement provides the dated statement.
Rank #2
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Feastables also announced on September 24, 2024 that it had joined Tony’s Open Chain as a Mission Ally. In that announcement, Joke Aerts, Open Chain Lead at Tony’s Chocolonely, said: “Tony’s Open Chain is on a mission to set a new standard for the chocolate industry where all brands come together and take responsibility to drive structural change towards a more equally divided cocoa chain.” The quotation describes the initiative’s stated mission, not proof of a particular outcome for Feastables. Read the partnership announcement.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to assess a celebrity-brand connection
For a dependable list, check each brand against the same basic questions before calling it celebrity-owned:
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Rank #3
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- What is the person’s role? Look for clear evidence of founding, co-founding, ownership, or investment—not just a celebrity’s name on packaging or a promotional post.
- What products are currently sold? Use the brand’s current catalog, and distinguish today’s offerings from historical launch products.
- Where can the products be bought? Availability may depend on country, retailer, or a change in the brand’s online store.
- Who makes sourcing or labor claims? Attribute such statements to the company unless independent evidence supports a broader conclusion, and retain the date of dated claims.
On the evidence available here, Feastables is a MrBeast-associated chocolate and snack brand with documented launch details and dated company statements about cocoa. The other seven entries implied by the title are not established, so a factual eight-brand list cannot be supplied without inventing or overstating relationships.
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Best Value
Rank #4
- AN INDULGENT SELECTION OF 12 Gourmet Belgium Truffles. Gift baskets arrive with assorted milk, dark and white truffles. Flavors include: Milk Chocolate Caramel, Dark Chocolate Champagne, White Chocolate Tiramisu, Milk Chocolate Amaretto, Dark Chocolate Coffee, White Chocolate Coffee and Red Foiled Milk Chocolate.
- CELEBRATE with this elegant yet affordable gift. This little treasure has delighted recipients ranging from employees and employers to parents and children. Who doesn’t love a delicious box of chocolate? It’s versatile packaging works for multiple occasions like Valentine's Day, Birthdays, Sympathy or to simply say Thank you.
- WRAPPED Each chocolate is individually placed to promote comfortable sharing and a fresh experience, even if you (try to) save some for later. Kosher Dairy.
- ELEGANT GIFTING Our Bonine and Pop embellished tin makes this an elegant gift that will be a keepsake long after the occasion and snacks are gone.
- ATTENTION: Please remember to Check the box labeled “This is a gift” in your cart or at checkout and write a personalized message.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
