The LEGO Group and BBC Studios announced their Bluey partnership on January 9, 2025, revealed six products on March 1, and planned availability from June 1, 2025 through select global retailers and LEGO-branded channels. That release date has passed; the announcement is a historical launch plan, not a current stock or pricing guide.
When did the Bluey LEGO and DUPLO sets come out?
The partnership was announced January 9, 2025, and the product range was revealed March 1. The announced availability date was June 1, 2025, through select global retailers and LEGO-branded channels. LEGO’s announcement described the six-product launch as including three LEGO 4+ sets, two DUPLO sets, and a Bluey Tea Party polybag. LEGO’s January announcement and Bluey’s first look at the products provide the launch details.
The two LEGO DUPLO Bluey sets
The DUPLO options were aimed at different ages and offered different kinds of play: one centers on an outing, while the other pairs a family-house build with memory games.
| Set | Recommended age | Pieces | Play and included characters | Historical launch price |
|---|---|---|---|---|
| LEGO DUPLO Ice Cream Trip with Bluey (10458) | 2+ | 22 | Role-play an ice-cream outing; includes Bandit, Bluey, and the family car. | US$29.99, €29.99, or £24.99 at launch. |
| LEGO DUPLO Bluey’s Family House with Memory Game (10459) | 3+ | 83 | Build the family house and play two memory games; includes Bluey, Bingo, and Mum. | US$69.99, €69.99, or £59.99 at launch. |
The listed prices are the contemporaneous launch prices, not current offers. Current prices and stock are not established by the launch sources. LEGO’s announcement lists ages, piece counts, and launch pricing; the Bluey product overview describes the Family House with Memory Game and its characters.
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#1 Best Overall
- LEGO BLUEY BUILDING TOY – The LEGO Bluey Brick-Built Bluey Family (11217) building toy for girls and boys ages 5 years old and up lets kids build and customize all 4 members of the Heeler family from the Bluey TV show
- 4 CUSTOMIZABLE BLUEY FIGURES – Kids can build Bluey, Bingo, Mum and Dad figures with posable arms, hands and tails, then personalize their looks with adjustable eyebrows and swappable eyes and snouts
- CHANGE THEIR EXPRESSIONS – Young builders can reconfigure each character's face to show different emotions or match their moods to the stories they're creating
- ACCESSORIES FOR PRETEND PLAY – This LEGO Bluey toy includes accessories from the show such as long dog, a bonfire, a marshmallow, a camera, a watermelon, a xylophone, juice, asparagus, Unicorse and an ice cream cone, all of which can store away neatly inside the 4 figures
- BLUEY GIFT FOR GIRLS & BOYS – Makes a great birthday gift for kids who love Bluey toys and LEGO playsets featuring their favorite characters
What else was in the 2025 Bluey range?
The launch also included three LEGO 4+ sets and a polybag. The announcement listed ages 4+ for all four, but did not provide a price or planned availability date for the polybag.
- Playground Fun with Bluey and Chloe (11201)
- Bluey’s Beach & Family Car Trip (11202)
- Bluey’s Family House (11203)
- Bluey Tea Party polybag (30687)
These products were named in the LEGO announcement; its details for the polybag are more limited than those given for the five sets.
Rank #2
- FUN-PACKED PLAYGROUND – Playground Fun with Bluey and Chloe is a preschool LEGO set especially for boys and girls ages 4 and up featuring characters, toys and activities from the Bluey kids’ TV show
- BUILDING TOY FOR TODDLERS – This LEGO Bluey toy comes with 1 buildable model per bag, plus a large Starter Brick and simple instructions to make building fast and fun for little builders
- BLUEY & CHLOE MINIFIGURES – Kids help their favorite characters explore and play their way through a vibrantly colored playground, complete with seesaw, slide, jungle gym and more
- MANY WAYS TO PLAY – Bluey and Chloe can take rides on the pelican, hop over plants, climb the tower to look out the telescope, or enjoy a drinks and snack break in the picnic area
- CREATIVE GIFT FOR KIDS – Playground Fun with Bluey and Chloe offers fans 4+ a fast and fun building experience
How to choose between the DUPLO sets
- For a younger builder or outing role-play: 10458 is listed for ages 2+ and uses a compact 22-piece build centered on an ice-cream trip.
- For a child ready for a larger build and game play: 10459 is listed for ages 3+ and combines an 83-piece house with two memory games.
Those age labels and play descriptions are the launch listing’s guidance; they distinguish the sets by their intended play experience, not by a guarantee that either is right for every child.
Quick Recap
Best Value
- SCOOP UP FUN WITH BLUEY - Toddlers join Bluey and Dad on an ice cream adventure with this treat stand and vehicle playset inspired by the popular TV show
- INCLUDES DAD & BLUEY FIGURES – This interactive toy comes with Dad and Bluey figures, a drivable toy car, a credit card machine, 3 ice cream toy scoops, 2 cones and a menu
- SKILL-BUILDING FOR LITTLE ONES - Young builders practice their fine motor and color-sorting skills as they stack ice cream scoops for Bluey and the Heeler family
- EXPLORE NEW FEELINGS – Little ones explore feelings around relatable scenarios, imagining the excitement of going somewhere special and the satisfaction of receiving a delicious treat
- EDUCATIONAL TOY FOR TODDLERS – This pretend-play toy makes a creative gift for toddlers ages 2 and up and preschool fans of the Bluey TV show
Rank #4
- FUN AT BLUEY'S HOUSE – Kids can recreate all the fun of the house from the Bluey TV show with the Bluey’s Family House building kit, designed especially for boys and girls ages 4 and up
- KICK-START BUILDING FUN – A large Starter Brick, 1 buildable model per bag, and simple instructions help little builders gain confidence in their construction skills
- MANY WAYS TO PLAY – Bluey's house includes everything kids need for pretend adventures! This versatile set features detachable rooms and a garden, minifigures of Bluey, Bingo, Chilli and Bandit, plus Chattermax and Jeremy the gnome
- DETAILED TOY & GAME ACCESSORIES – Kids can mix and match the accessories, including a piano, food stall, fridge, oven, teapot, cup, frog, pizza, hot dog, table, rainbow cape, and more for hours of storytelling fun
- GIFT FOR BLUEY FANS – The Heeler family house is bursting with play possibilities and makes a creative birthday gift or anytime treat for kids
Rank #3
- DRESS-UP FUN WITH BLUEY – The LEGO Bluey Grannies with Bingo and Bluey (11216) building toy for girls and boys ages 4 years old and up lets kids recreate their favorite scenes or imagine adventures of their own
- PACKED WITH FEATURES – This playset includes a toy car with a lift-off roof, a garden with a fence and flowers, a can of beans and a sandbox with a bucket, spade and sandcastle
- 2 MINIFIGURES – Bluey and Bingo are dressed as grannies Janet and Rita, and Bingo comes with a grabber stick accessory for added play value
- DESIGNED FOR BUDDING BUILDERS – This LEGO Bluey building set comes with colorful pictorial instructions, a large Starter Brick and separate bags for each part of the build to make construction fast and fun
- BLUEY GIFT FOR GIRLS & BOYS – Makes a great birthday gift or anytime treat for kids who love Bluey and dreaming up creative stories starring their favorite characters from the TV show
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
