Adele announced a Munich concert series on 31 January 2024. It ultimately comprised ten open-air shows, held from 2 to 31 August at Trade Fair Center Messe München. After the final concert, Messe München reported that the series attracted more than 730,000 fans.
When did Adele announce the Munich concerts?
Sony Music Entertainment Europe announced the concerts on 31 January 2024. Adele described the plan in an Instagram statement reproduced in the announcement as “a unique, customized pop-up stadium, exactly for the show I want to perform.” She said the location would bring the show closer to people who could not travel to Las Vegas. The announcement positioned the concerts as a new open-air live experience and said they would be her first performances in continental Europe since 2016. Sony Music Entertainment Europe’s announcement
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How many concerts were there, and when?
The series ultimately included ten performances in August 2024. The dates in the original announcement were 2, 3, 9, 10, 14, 16, 23, 24, 30 and 31 August. Sony Music Entertainment Europe
Where was Adele’s Munich concert venue?
The concerts took place at Trade Fair Center Messe München in Munich, Germany. The venue’s event listing identifies Live Nation GmbH as organizer; its post-event release names Leutgeb Entertainment Group and Live Nation as organizers of the series. Messe München’s event listing · Messe München’s post-event release
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How many people attended?
Messe München reported that more than 730,000 Adele fans attended across the ten concerts. That is the venue’s reported total, not a figure presented here as independently audited ticket sales. Separately, Sony Music Entertainment Europe reported that over 140,000 people attended the opening concerts on 2 and 3 August. Messe München, 3 September 2024 · Sony Music Entertainment Europe, 5 August 2024
What were ADELE World and the concert setup?
The event was built around a specially created open-air environment on the exhibition grounds. Sony Music announced capacity for up to 80,000 fans per show; that was the stated capacity, not the attendance total across the series. Sony Music’s opening-weekend report described a 220-metre screen, attributing the claim that it was the world’s largest outdoor screen to the organizers. Sony Music Entertainment Europe’s announcement · Sony Music Entertainment Europe’s opening-weekend report
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ADELE World was the fan area accompanying the concerts. Sony Music’s report described attractions including a Ferris wheel, an “I drink wine” bar, a Spice Girls cover band and karaoke. The venue’s event listing said ADELE World opened at 3:30 p.m., arena gates opened at 5:30 p.m., and the fan area stayed open until midnight; those were event-day details for the 2024 shows, not current visitor guidance. Sony Music Entertainment Europe · Messe München
What did Adele perform in Munich?
Sony Music’s 5 August 2024 report named “Hometown Glory” and “Set Fire to the Rain” among the songs in the show, along with “Oh My God” and “Easy on Me” from her album 30. Sony Music Entertainment Europe’s opening-weekend report
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How did Messe München describe the series afterward?
In its 3 September 2024 release, Messe München CEOs Reinhard Pfeiffer and Stefan Rummel called the concerts a success and said they brought international recognition to the region and the venue. They also described the ten shows as a major economic success for the city and surrounding area; that characterization was their statement, not an independent economic assessment. Messe München’s post-event release
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