Twisters was part of Universal’s Super Bowl LVIII film-promotion slate in February 2024. Universal’s official trailer page, dated February 12, advertised the film for a July 19, 2024 theatrical release.
What was the Twisters trailer shown around the Super Bowl?
NBCUniversal reported that Universal premiered five film trailers for Super Bowl LVIII: Twisters, Wicked, The Fall Guy, Kung Fu Panda 4 and Despicable Me 4. That places Twisters within Universal’s event slate. The available announcement does not establish the trailer’s exact in-game broadcast time.
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
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Twisters - Collector's Edition Blu-ray + Digital | $8.99 | Buy on Amazon |
| 2 |
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Twisters Double Feature - Blu-ray + Digital | $19.96 | Buy on Amazon |
| 3 |
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Twisters - Collector's Edition 4K Ultra HD + Blu-ray + Digital | $23.79 | Buy on Amazon |
| 4 |
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Twisters [Blu-ray] (2024) | $21.95 | Buy on Amazon |
| 5 |
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Twister / Poseidon / The Perfect Storm (Triple Feature) [Blu-ray] | $11.99 | Buy on Amazon |
Universal’s official trailer page is dated February 12, 2024, and carries the tagline “If you feel it, chase it.”
When was Twisters scheduled to be released?
At the time of the trailer launch, Universal advertised a July 19, 2024 theatrical release. This was the planned date stated on the February 12 trailer page.
#1 Best Overall
- Genre: Action / Adventure
- Number of Discs: 1
- Number of Tracks: 0
- Playback Duration: 123
- Rating: PG13
What is Twisters about, and who made it?
Universal described the film as a current-day chapter of the 1996 blockbuster Twister. Directed by Lee Isaac Chung, it stars Daisy Edgar-Jones and Glen Powell. Edgar-Jones plays Kate Cooper, a former storm chaser who now studies storm patterns in New York.
Amblin’s film page lists Twisters as a 2024 film and identifies Universal Pictures as its domestic distributor and Warner Bros. as its international distributor.
Rank #2
- Genre: Action / Adventure
- Number of Discs: 2
- Number of Tracks: 0
- Playback Duration: 236
- Rating: PG13
How did brands join the film’s promotion?
Ram announced a co-branded 30-second “Answer Your Calling” spot featuring Glen Powell, with broadcast and social distribution. GoPro announced a campaign tied to the film on July 17, 2024. These were promotional campaigns; the announcements do not establish that a particular GoPro model was used in production.
Sources: NBCUniversal’s Super Bowl trailer announcement; Ram’s campaign announcement; GoPro’s campaign announcement.
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Rank #4
- A former storm chaser haunted by a devastating encounter with a tornado during her college years who now studies storm patterns on screens safely in New York City.
Rank #3
- Genre: Action / Adventure
- Number of Discs: 2
- Number of Tracks: 0
- Playback Duration: 123
- Rating: PG13
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