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The Shepmates, twin brothers Archie and Miles Shepherd, were criticized in March 2024 after filming Mercedes driver George Russell at a urinal during the Australian Grand Prix and posting the clip to TikTok and Instagram. They later deleted it and apologized. The episode raised a straightforward privacy concern: a public figure was recorded in a toilet without the footage remaining private.
What happened at the 2024 Australian Grand Prix?
The Independent reported that one of the brothers stood beside Russell and filmed him at a urinal. The video carried the caption “POV: When you meet George Russell at the urinals” and was posted to TikTok and Instagram before being removed. The Independent’s account, published 24 March 2024, identifies the pair as Archie and Miles Shepherd.
PerthNow reported on 24 March 2024 that the video remained online for almost 18 hours. PerthNow also reported that the brothers were working as ambassadors for broadcaster Paramount at the event; that detail is attributed to PerthNow’s reporting.
Why did the video draw criticism?
The criticism focused on recording and sharing footage of someone in a toilet, rather than simply encountering a well-known driver at a public event. Nine Radio sports presenter Shane McInnes condemned the conduct and called for the brothers to be denied future race credentials. The Independent quoted him calling it “disgusting and reprehensible”; that was McInnes’s stated opinion, not an official finding.
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Did the Shepmates apologize?
After deleting the video, the brothers apologized in an Instagram Story, according to The Independent. Their statement said their aim was to celebrate sporting figures and bring light-hearted fun to fans, but that the content had offended people and was unacceptable. It acknowledged “our absolute lapse of judgement,” apologized, and said they had contacted Russell personally.
The Independent reported at the time that Russell and Mercedes had not publicly commented. That was a contemporaneous account from March 2024; it does not establish their position today, whether Russell accepted the apology, or whether he responded privately.
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Were the Shepmates banned from F1 races?
The reporting cited here does not confirm that Formula 1, the FIA, the Australian Grand Prix organizer, or Paramount imposed a ban or other official sanction. McInnes’s call to deny future credentials was criticism, not evidence that such a decision was made.
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