Selena Gomez’s limited-edition OREO pairs chocolate-and-cinnamon creme with sweetened-condensed-milk-flavor creme and cinnamon-sugar pieces, between chocolate-cinnamon wafers. OREO described the cookie as inspired by horchata; that is a flavor direction, not a promise that every person will taste a direct match. Announced in May 2025, it was sold as a limited-time release, so current availability depends on market and local stock.
What is in Selena Gomez’s OREO?
According to Mondelēz International’s May 20, 2025 announcement, the cookie has chocolate-and-cinnamon-flavor creme layered over sweetened-condensed-milk-flavor creme with cinnamon-sugar inclusions. The filling is sandwiched between chocolate-cinnamon-flavored wafers.
The company called the flavor horchata-inspired. Gomez said in the announcement that cinnamon gives the cookie “this horchata feel.” The description establishes the inspiration, not a standardized horchata recipe or an independently verified taste match. Horchata recipes and flavor profiles vary, and individual impressions may differ.
What did the collaboration add to the cookies?
The limited edition had six embossment designs. Mondelēz said a cookie bearing Gomez’s signature would appear in approximately one out of every three packs. That signature design also connected the cookie to the campaign’s music experience.
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What did the signature-cookie scan unlock?
The campaign tied a signature cookie to an exclusive remix of Gomez’s “I Can’t Get Enough.” UMG for Brands’ campaign description says consumers scanned the cookie to unlock exclusive music. The campaign partner described it as OREO’s first scannable cookie and its first exclusive music release linked directly to product interaction; those “first” claims are attributed to the partner.
When did it launch, and where might it be available now?
The release was announced May 20, 2025, as a limited-time product while supplies lasted. The original launch schedule was:
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| Market | Announced launch timing |
|---|---|
| United States | Presale began June 2, 2025; nationwide retail rollout was scheduled for June 9, 2025. |
| Canada and Brazil | June 9, 2025. |
| Australia and New Zealand | June 17, 2025. |
Those are historical launch dates, not confirmation of current inventory. As of October 8, 2026, OREO Australia’s product page said “In Stores Now” and linked to Woolworths and Coles. That is Australia-specific information, not evidence of availability in other countries.
In the United States, Kroger’s Selena Gomez OREO listing identifies a 10.68-ounce package, but pickup and delivery were unavailable at the selected location when the page was reviewed. The result is location-dependent and does not establish nationwide stock. Check local retailer listings or stores before making a trip; the cookie was released for a limited time, so availability can vary.
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What do the package labels say?
Nutrition and allergen details below come from market-specific listings and should not be treated as interchangeable. Formulations, serving sizes, and labels can differ by market; check the package you have, especially if you have an allergy.
| Market and source | Serving and nutrition listed | Allergen information |
|---|---|---|
| Australia, OREO Australia (page reviewed October 8, 2026) | 27.6 g (three cookies): 564 kJ energy, 5.7 g total fat, 2.9 g saturated fat, 19.1 g carbohydrate, 9.6 g sugars, and 112 mg sodium. | Lists wheat flour and soy lecithin among ingredients; states “CONTAINS WHEAT, GLUTEN, SOY” and “MAY CONTAIN MILK, PEANUTS.” |
| United States, Kroger listing (page reviewed October 8, 2026) | 29 g (two cookies): 140 calories, 12 g sugars, and 1 g protein. | Lists wheat and soy in allergen information. Kroger cautions that packaging and product materials may contain different or additional information. |
What did Selena Gomez say about the cookie?
In the May 2025 announcement, Gomez described the process and the childhood nostalgia she wanted the flavor to evoke:
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Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.“Making my own OREO cookie was a lot of fun. I grew up loving them, so being able to be a part of the process was a full-circle moment,” said Selena Gomez. “I wanted to find a way for it to feel comforting and have a bit of nostalgia from my childhood. The cinnamon flavor gives it this horchata feel, and I’m excited for my fans to try it.”
Was there a charitable component?
Mondelēz said OREO would make a donation to the Rare Impact Fund, founded by Gomez in 2020, to support youth mental-health services and education. The announcement did not specify a donation amount.
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