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Miley Cyrus’s Nude Maison Margiela Campaign: What the White Paint Means

Miley Cyrus’s white-painted nude portraits for Maison Margiela’s Autumn-Winter 2025 campaign reference bianchetto, a technique tied to the collection’s ideas of wear and time.
Opened Runtime2 min Written byDocumentaryTube Team
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Miley Cyrus’s nude portraits for Maison Margiela’s Autumn-Winter 2025 Avant-Première campaign are part of a fashion concept about time, wear and reconstruction—not explicit imagery. Photographed by Paolo Roversi, the images show Cyrus with white body paint and painted Tabi boots. The paint refers to the Maison’s bianchetto technique, which gives the campaign’s striking look a design context.

What is the Miley Cyrus and Maison Margiela campaign?

The portraits were made for Maison Margiela’s Autumn-Winter 2025 Avant-Première collection and photographed by Paolo Roversi. V Magazine’s September 9, 2025 report describes Cyrus in the Maison’s signature silhouette and identifies new takes on the 5AC bag and classic Tabi boots among the collection’s pieces. V Magazine reported on the campaign; Fashionista also covered the Fall 2025 campaign.

Some portraits show Cyrus nude, with her body painted white and signature painted Tabi boots. The styling is presented within a fashion campaign and collection concept, rather than as explicit content.

Why is Miley Cyrus painted white?

The white paint references bianchetto, Maison Margiela’s white overpainting technique. V Magazine describes the technique as originating on furniture in the Maison’s studio: a white layer changes how an object’s original material and form are seen, and as that paint wears away, it can reveal the passage of time.

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That idea connects the portraits to the collection’s interest in wear, destruction, reconstruction and salvaging. Instead of treating age and use as flaws to hide, the campaign and collection make visible change part of the design language.

How the collection translates wear into design

The campaign’s visual language is also reflected in specific collection treatments. The reported details include:

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These treatments help explain why the painted body and boots belong to the same idea: both make surface, change and signs of time central to how an object is perceived.

What Miley Cyrus said about posing nude

In V Magazine’s campaign coverage, Cyrus described the experience this way: “Standing naked for a fashion campaign felt major, all I wore was body paint and the signature painted Tabi boots. In that moment, Margiela and I became one.”

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What Cyrus said about the campaign later

In a Vogue France interview published November 23, 2025, Cyrus said she had not expected Maison Margiela to choose her as the face of its campaign and described herself as the house’s first official face. That is Cyrus’s account of her role, rather than an independently verified claim about the Maison’s full history. In the same interview, she said style need not depend on budget, fashion-industry connections or historical knowledge, and that she prefers being her own reference point.

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