Elizabeth Hurley, Michelle Payne, Olivia Molly Rogers and Jess Fox were among the notable guests reported at Melbourne Cup Day at Flemington on 5 November 2024. Contemporaneous coverage highlighted bright race-day colour and striking millinery, with specific outfit details reported for Hurley, Fox and Payne; the available report did not give Rogers a detailed outfit credit.
Melbourne Cup Day 2024: the race and the crowd
The Lexus Melbourne Cup was run at Flemington Racecourse on Tuesday, 5 November 2024. Knight’s Choice won the Group 1, 3,200-metre race in front of 91,168 racegoers, according to the Victoria Racing Club (VRC).
The Cup Day crowd was part of a larger four-day carnival. The VRC reported total attendance of 285,675 across Derby Day, Cup Day, Crown Oaks Day and Champions Stakes Day. Those figures are event totals reported by the club, not independent estimates.
What the guests wore
PerthNow’s race-day report named Hurley, Payne, Fox and Rogers among attendees and described several of the looks. The details below reflect that report; they are not a complete accounting of each guest’s outfit or a statement of endorsement.
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Elizabeth Hurley
PerthNow described Hurley in a yellow off-the-shoulder midi dress with a ruffled floral neckline, paired with a yellow headpiece by Merve Bayindir.
Jess Fox
Fox was reported wearing a red mini dress with a matching bag and heels.
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Michelle Payne
Payne’s reported look included a gold dress and an embellished headpiece. Fox Sports also captioned Payne and Jessica Fox together in the Birdcage.
Olivia Molly Rogers
PerthNow included Rogers among guests wearing red, but its available report did not provide a more detailed outfit description or designer credit. It would therefore be misleading to assign her a specific garment or label.
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Why bright colour and millinery suit Cup Day
The VRC’s visitor guidance describes Cup Day fashion as featuring “bright beautiful colours and striking millinery.” The club identifies the yellow rose as the event’s official flower. Fashions on the Field marked its 62nd anniversary in 2024, with more than 1,000 entrants reported by the VRC.
Fashion is part of the day’s wider event setting: the VRC guide describes racing alongside food, entertainment, Fashions on the Field, The Park and the Birdcage. It also says a Birdcage pamper lounge offered complimentary makeup touch-ups, express lashes and hair services. Those amenities describe the event, not services confirmed as used by any of the named guests.
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Attendance across the four-day carnival
| Day | VRC-reported attendance |
|---|---|
| Derby Day | 81,612 |
| Melbourne Cup Day | 91,168 |
| Crown Oaks Day | 50,873 |
| Champions Stakes Day | 62,022 |
| Four-day total | 285,675 |
The VRC also reported that 45% of general-admission ticket buyers were under 35. These are the club’s published figures for the 2024 carnival; Cup Day attendance should not be confused with the four-day total.
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Sources
- Victoria Racing Club: race result, race-day recap and attendance figures.
- VRC visitor guidance: Cup Day fashion, event areas and visitor amenities.
- PerthNow: contemporaneous guest and outfit descriptions.
- Fox Sports: photo report caption identifying Payne and Fox in the Birdcage.
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