On August 3, 2025, the eve of her 44th birthday, Meghan Markle teased the upcoming release of As Ever’s 2024 Napa Valley Rosé. The brand’s “Coming soon” video followed a July 30 announcement that the new vintage would be available the following week.
What Meghan Markle’s “Coming soon” teaser showed
As Ever posted a short promotional video on August 3, 2025, showing Markle with a basket of wine bottles. The clip displayed the words “Coming soon” and carried the caption, “Goodness in a glass. Right around the corner. Cheers to August!” Hindustan Times reported that Markle reshared the teaser to her Instagram Stories.
The timing placed the post one day before Markle’s August 4 birthday, when she turned 44. The teaser was about a product release from As Ever, her lifestyle brand—not evidence of a separate, unspecified venture.
Which product was coming soon?
The product was As Ever’s 2024 Napa Valley Rosé. People reporting republished by Yahoo and a Us Weekly report both described it as expected to be available during the first week of August 2025.
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- The package dimension of the product is 11.5"L x 3"W x 3"H
- The package weight of the product is 3 pounds
- Country of origin is France
That release window had already been signaled in a July 30 brand announcement. As reproduced by Us Weekly, As Ever wrote: “Oh, how we love seeing the world through rose colored glasses. Rosé colored glasses? Perhaps even better. Our new vintage of As Ever’s beloved rosé is available next week. Stay tuned for more details and timing.”
What the announcement does—and does not—confirm
The July 30 post identified the wine and gave a broad release window; the August 3 video added a short promotional tease. Contemporary coverage supports that the rosé was expected during the first week of August 2025. It does not establish whether the wine is in stock now, where it can currently be purchased, or what shipping options are available.
Rank #2
- Import: Côtes de Provence – grown in choice land surrounding the region of La Motte en Provence, France
- Very pale salmon pink color
- Dry with zero sugar
- Very aromatic with great fruit – a floral nose, crisp minerality, and notes of peaches, grapefruit, and bright red berries
- Stainless steel fermentation
Yahoo News New Zealand’s People report and Us Weekly’s July 31 coverage described the expected timing. Hindustan Times reported on the teaser the following day, August 4. None of those reports, as described here, verifies present-day purchasing availability.
Quick Recap
Best Value
- The Rose is Morava's pure expression of the terroir of Cotes de Provence.
- A beautiful light pink color, fresh fruit aromas and refreshing acidity
- Vintage may vary
Rank #4
- One 750 mL bottle of Cote des Roses Rose Wine
- Rose wine with a fresh, full palate, great aromatic persistence and balance, and a finish with notes of candy
- Dry rose wine with aromas of summer fruits, cassis and redcurrant along with floral notes of rose and hints of grapefruit
- Serve Rose wine chilled as an aperitif, with shellfish or alongside subtly spiced dishes
- Cote des Roses Rose Wine has a 13% alcohol by volume and comes in a beautifully carved wine bottle
Rank #3
- Fresh and lively wine made from a Columbia Valley rosé blend
- Dry rosé wine with bright aromas and crisp finish
- 12.5% alcohol and light body makes for a versatile wine that is enjoyable both on its own and with food
- Pairs well with light pasta and rice dishes, grilled fish and a wide array of cheeses
- Vintage may vary
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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