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Kim Kardashian’s Reported $600,000 Tao Deal—and Her White Gucci NYE Dress

Kim Kardashian rang in 2012 at Tao in Las Vegas in a white Gucci dress. Reports said her $600,000 deal covered a series of appearances, not necessarily one night alone.
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Kim Kardashian rang in 2012 at Tao in Las Vegas wearing a white Gucci dress, according to contemporaneous coverage. News outlets reported that Tao paid her $600,000 for a series of appearances beginning with that New Year’s Eve event—not clearly for that night alone. The exact dress model and the deal’s terms were not publicly established in the reports.

What was Kim Kardashian paid to host New Year’s Eve?

TheWrap reported on December 30, 2011, that Tao, inside the Venetian in Las Vegas, was paying Kardashian $600,000 for a series of appearances beginning on New Year’s Eve. The story said she had also filmed scenes for her E! reality show inside the club.

NPR’s report, republished by KERA News on December 29, 2011, described the deal as covering the New Year’s Eve party and additional special appearances at Tao during 2012. Extra’s January 1, 2012 recap likewise said Kardashian reportedly earned $600,000 for an appearance at Tao.

The reports support the figure as a contemporaneous news account, not a confirmed contract amount. They describe a package of appearances, and do not establish that the entire $600,000 was a fee for hosting one night. The exact number of appearances, payment structure, and other contract terms were not specified.

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What did Kim Kardashian wear on New Year’s Eve?

Extra identified her outfit as a white Gucci dress and reported that she wore clip-on bangs. The coverage did not identify the dress’s model or collection, give its price, or establish whether it is currently available. There is not enough information to identify a specific garment as the original dress.

What did Tao’s party cost, and what did the ticket include?

NPR/KERA reported that tickets for the 2011 Tao party opened at $225. The ticket reportedly included an open bar from 9 p.m. to 11 p.m., passed hors d’oeuvres, a midnight champagne toast, and access to LAVO after midnight.

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The same report cited Tao’s capacity as nearly 1,400 and used an assumed 1,000 paying guests to illustrate $225,000 in ticket sales. That was an example based on an assumed attendance figure—not a verified headcount, gross revenue, or profit calculation.

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How did the reported fee compare with other New Year’s Eve bookings?

TheWrap quoted Las Vegas nightlife expert Jack Colton, who estimated an average fee of $100,000 for relevant New Year’s Eve talent. Colton said an A-list celebrity could command up to $250,000, while a major booking could reach $1 million. These were his estimates, not audited market rates; they provide industry context but do not verify Kardashian’s deal.

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NPR/KERA also recounted a Las Vegas Sun report that Kardashian had reportedly received $500,000 for the previous year’s New Year’s Eve appearance and additional appearances. That figure, too, was reported rather than confirmed by a contract or the parties.

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