The documented image is from Calvin Klein’s Spring 2016 campaign: Justin Bieber posed in briefs, but the available reporting does not establish that he was in the snow. The setting—and the claim that he wore “nothing but” underwear—should not be treated as confirmed.
What the campaign image shows
The Guardian identified the image as part of Calvin Klein’s Spring 2016 global advertising campaign and described Bieber posing in briefs. Its January 27, 2016 report reproduced a campaign image Bieber had introduced in a post dated January 26. The report does not mention snow, so that detail cannot be verified from this account. The Guardian’s report is the basis for identifying the campaign and garment category.
Bieber’s campaign line, as reproduced in the report, was “I flaunt in #mycalvins.” The Guardian also identifies Tyrone Lebon as the photographer, referring to Calvin Klein’s campaign post. Neither the reporting nor the reproduced caption establishes that briefs were the only clothing Bieber wore beyond the described campaign pose.
Which Calvin Klein campaign was it?
This was the Spring 2016 campaign, not Bieber’s earlier Calvin Klein appearance. CBS News reported on January 7, 2015, that Bieber appeared in the brand’s Spring 2015 campaign with model Lara Stone. That earlier campaign is useful context, but it is separate from the 2016 image. CBS News’ 2015 report documents the earlier appearance.
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Can the exact underwear be identified?
The reporting identifies Calvin Klein briefs, but it does not name a product model, provide a product listing, or confirm whether the photographed garment is currently sold. “Calvin Klein briefs” is therefore the supported description; a more specific product identification would be guesswork.
Quick Recap
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- COTTONY SOFT - Our men's boxer briefs are made from cotton or a cotton-rich blend (depending on the color) that's soft and moves with you. This men's underwear provides all-day comfort whether you're active or relaxing
- MOISTURE-WICKING UNDERWEAR - Cool Comfort technology helps wick moisture to keep you cool and dry all day long. These men's boxer briefs offer lasting freshness during workouts or daily wear
- COMFORT YOU DESERVE - A Comfort Flex waistband now adjusts to fit you. No-ride-up construction means men's underwear should stay firmly in place, providing all-day support and comfort whether you’re at work or on the move
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- MOISTURE-WICKING UNDERWEAR - Cool Comfort technology helps wick moisture to keep you cool and dry all day long. These men's boxer briefs offer lasting freshness during workouts or daily wear
- COMFORT YOU DESERVE - A Comfort Flex waistband now adjusts to fit you. No-ride-up construction means men's underwear should stay firmly in place, providing all-day support and comfort whether you’re at work or on the move
- TAGLESS, TOO - Because who has time for scratchy tags? These men’s boxer briefs feature a tag-free interior for smooth, itch-free wear. The irritation-free design keeps you focused on your day - not adjusting your underwear.
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- SUPPORT YOU CAN RELY ON - Experience support and comfort with these men’s underwear designed for breathability and flexibility. The no-ride-up fit and Comfort Flex waistband make these boxer briefs ideal for any activity
- COTTONY SOFT - Our men's boxer briefs are made from cotton or a cotton-rich blend (depending on the color) that's soft and moves with you. This men's underwear provides all-day comfort whether you're active or relaxing
- MOISTURE-WICKING UNDERWEAR - Cool Comfort technology helps wick moisture to keep you cool and dry all day long. These men's boxer briefs offer lasting freshness during workouts or daily wear
- COMFORT YOU DESERVE - A Comfort Flex waistband now adjusts to fit you. No-ride-up construction means men's underwear should stay firmly in place, providing all-day support and comfort whether you’re at work or on the move
- TAGLESS, TOO - Because who has time for scratchy tags? These men’s boxer briefs feature a tag-free interior for smooth, itch-free wear. The irritation-free design keeps you focused on your day - not adjusting your underwear.
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- SUPPORT YOU CAN RELY ON - Experience support and comfort with these men’s underwear designed for breathability and flexibility. The no-ride-up fit and Comfort Flex waistband make these boxer briefs ideal for any activity
- COTTONY SOFT - Our men's boxer briefs are made from cotton or a cotton-rich blend (depending on the color) that's soft and moves with you. This men's underwear provides all-day comfort whether you're active or relaxing
- MOISTURE-WICKING UNDERWEAR - Cool Comfort technology helps wick moisture to keep you cool and dry all day long. These men's boxer briefs offer lasting freshness during workouts or daily wear
- COMFORT YOU DESERVE - A Comfort Flex waistband now adjusts to fit you. No-ride-up construction means men's underwear should stay firmly in place, providing all-day support and comfort whether you’re at work or on the move
- TAGLESS, TOO - Because who has time for scratchy tags? These men’s boxer briefs feature a tag-free interior for smooth, itch-free wear. The irritation-free design keeps you focused on your day - not adjusting your underwear.
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