Jessica Simpson has been moving from her familiar blonde looks toward brunette, according to reports crediting colorist Rita Hazan. Coverage has described the color in different ways: E! called a February 2026 look “bronde,” while Hazan described a “hot chocolate” brunette for Who What Wear. The reports support a darker, dimensional change, but do not establish that it is Simpson’s darkest color in decades.
What does Jessica Simpson’s new brunette hair look like?
The reports describe a shift from blonde toward deeper brown tones, with dimension rather than one uniform shade. In a 2026 hair-trends feature, Who What Wear quotes Hazan describing Simpson as a “hot chocolate” brunette, created by deepening her blonde and adding darker shades. Hazan also says the color can evolve without remaining “one exact shade.” Those descriptions are the colorist’s account, not a published formula or technical specification.
E! News used a different label, calling a look in an Instagram Stories repost on February 9, 2026, “bronde”—a blend of blonde and brown. E!’s report says the image was originally shared by hairstylist Chris Dylan and includes colorist commentary describing the shade as dark for Simpson, with the possibility of going darker. The outlet’s label and Hazan’s description should not be treated as interchangeable salon terms for a verified single formula.
What is known about the transformation’s timing?
The reports do not establish one definitive reveal date or a fully verified sequence. Parade described a rich brunette reveal in an Instagram video on December 4, apparently in 2025 based on its publication context. E!’s separate report concerns the February 9, 2026, Stories repost. These could reflect different stages or different descriptions of her color; the coverage does not resolve which.
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The AOL-hosted People exclusive likewise describes Hazan moving Simpson’s color from blonde toward brunette over time. That account supports a gradual change, rather than proving that every article refers to the same moment or exact shade.
Why did her colorist connect the look to her music?
In the People exclusive hosted by AOL, Hazan linked the deeper color to Simpson’s musical direction, saying, “I think her music is very moody,” and describing the hair as needing to match that mood. This is Hazan’s explanation of the styling choice; it is not a confirmed statement from Simpson in the reporting reviewed.
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For the trend context, Who What Wear presents the “hot chocolate” look as warm and dimensional, with color that can evolve rather than sit at one exact shade. That offers a useful description of the aesthetic, but it does not establish Simpson’s precise salon formula.
Is this her darkest hair color in decades?
That superlative is not independently established by the cited coverage. The reports describe Simpson as moving from familiar blonde looks to darker brunette or bronde shades, but they do not document a sufficiently complete history of her hair colors to verify a decades-long comparison. “A darker brunette transformation” is supported; “her darkest color in decades” remains an unproven characterization.
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- Suitable Hair Dye Kit For All Hair Types: This non-drip, crème formula is available in 27 shades, made for all hair types and textures. No permanent hair color protects better or covers grays better (vs each leading competitor's top selling brand)
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What the coverage says about the shade
| Report | Timing described | Shade description | Attribution |
|---|---|---|---|
| E! News | Instagram Stories repost dated February 9, 2026 | “Bronde,” a blend of blonde and brown | Outlet description; image originally shared by hairstylist Chris Dylan |
| Who What Wear | 2026 hair-trends feature | “Hot chocolate” brunette; blonde deepened with darker shades | Colorist Rita Hazan |
| AOL-hosted People exclusive | Describes a move from blonde toward brunette over time | Deep, multilayered and dimensional | Colorist Rita Hazan |
| Parade | Instagram video reveal reported on December 4; year appears to be 2025 from publication context | Rich brunette | Outlet description |
The reports establish a brunette direction and attribute the color work to Hazan, but do not verify Simpson’s current shade or reconcile the differing labels and dates.
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