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Jaeger-LeCoultre Grande Reverso Ultra Thin Tribute to Mad Men: What’s Documented

Jaeger-LeCoultre’s Grande Reverso Ultra Thin Tribute to Mad Men was a numbered 25-piece collaboration. Here’s what its documented series connection does—and does not—prove.
Opened Runtime2 min Written byDocumentaryTube Team
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The Jaeger-LeCoultre watch made for Mad Men was the Grande Reverso Ultra Thin Tribute to Mad Men, a 25-piece numbered edition announced in 2012. Its connection to the series was explicit: the back bore the Sterling Cooper Draper Pryce logo. That does not, by itself, establish that it was the Reverso worn on screen by Don Draper.

What was the Mad Men Reverso edition?

Jaeger-LeCoultre named the collaboration the Grande Reverso Ultra Thin Tribute to Mad Men. The company’s collaboration announcement, reproduced by La Cote des Montres in 2012, says it was made as 25 individually numbered pieces: the announcement.

The Reverso itself predates the television series by decades. Jaeger-LeCoultre describes the model as having been created in 1931 for the sporting gentleman. That is general Reverso history, not a technical specification for the Mad Men edition.

What linked the watch to the series?

The caseback carried the Sterling Cooper Draper Pryce logo, and each piece had a hand-inscribed number. The watch was also presented in a commemorative walnut box. These details connect the limited edition to the fictional advertising agency and to the series; they do not identify it as a screen-used prop.

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When was it presented, and to whom?

At a Jaeger-LeCoultre boutique event in Beverly Hills on March 31, 2012, the company’s North American President, Philippe Bonay, presented piece No. 1 to Mad Men creator Matthew Weiner. The event account is available at WatchTime.

Was this the watch Don Draper wore on screen?

The available documentation establishes a commemorative collaboration, but not the exact identity of Don Draper’s screen-worn watch. A community discussion distinguishes the Tribute edition from the watch seen on the character, but that is not strong enough evidence to settle the screen-prop question: the discussion. Without a reliable production source or documented prop provenance, it is more accurate to call this a Mad Men tribute edition than Don Draper’s watch.

What are its dimensions, movement, and current value?

A complete, edition-specific technical sheet is not established in the sources cited here. In particular, they do not verify the watch’s case dimensions, movement, or other full specifications. Specifications for another Grande Reverso should not be substituted, even if its name is similar.

Likewise, these sources do not establish current stock, a verified resale listing, or a reliable present-day price range. The reported production run was only 25 pieces, but that count is not evidence that any example is currently for sale.

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Rank #3
Timex Men’s Waterbury Diver Chronograph Automatic 41mm Watch – Black Dial Stainless Steel Case with Black Leather Strap
  • Adjustable 20mm leather strap fits up to 8-inch wrist circumference
  • Black dial with silver-tone subdials; date window at 4 o'clock; full markers
  • 30-minute chronograph measures to 1/20th second
  • Silver-tone 41mm stainless steel case with mineral glass crystal; luminous hands
  • Water resistant to 50m (165 ft): In general, suitable for short periods of recreational swimming, but not diving or snorkeling
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Support on Ko-Fi

What can be said from a hands-on perspective?

No first-hand handling or testing is documented here, so this is not a physical review of the watch’s fit, finishing, dial, or operation. What can be described with confidence is the edition’s documented identity: its name, 25-piece run, numbered caseback with the agency logo, commemorative box, and 2012 presentation to Weiner.

Anyone evaluating a purported example should verify that the caseback, number, documentation, condition, and seller provenance match the specific Tribute edition. A listing that merely says “Mad Men Reverso” is not enough to establish authenticity or current market value.

Rank #4
Ewatchparts 20mm Leather Watch Band Strap Watch Compatible With Jaeger Lecoultre Reverso Grand Taille Blue
  • VERIFY YOUR WATCH MODEL & MEASURE THE CORRECT SIZE USING A RULER – Watch Parts Are Model and Size Specific. Please Verify Compatibility Before Purchasing.
  • Compatibility & Size: 20mm Leather Strap Band Watch, compatible with Jaeger-LeCoultre Reverso Grand Taille, Blue.
  • Ensure Perfect Fit: Verify the size, color, and model compatibility with your specific watch before purchasing to ensure a perfect fit and avoid returns or exchanges.
  • Compatibility Check: Double-check your watch's requirements and compatibility details to ensure the product meets your needs. This will help you avoid any issues with returns or exchanges.
  • Aftermarket Product: This is an aftermarket/generic made to original factory specs for a precise fit.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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