Super Bowl LIX was played in New Orleans on February 9, 2025, so these are the food and beverage commercials that aired during the game—not upcoming spots. “Buzziest” here is an editorial selection based on memorable campaign ideas and the specific postgame results available, not a single ranking of every ad’s public conversation.
What “buzziest” means here
There is no comprehensive, comparable public-buzz score for all the food and beverage commercials in the available sources. The selections below highlight campaigns with distinctive concepts, recognizable cultural hooks, or a clearly attributed Ipsos result. Those measures are not interchangeable: an ad-testing result is not the same as social conversation or postgame brand playback.
The standout food and beverage campaigns
Doritos: “Abduction”
Doritos revived its fan-created Crash the Super Bowl contest for its tenth Super Bowl appearance. The commercial archive identifies the aired entry as “Abduction,” giving the campaign a user-generated creative angle rather than relying solely on a conventional brand-produced concept. The sources identify the product as Doritos tortilla chips but do not establish a specific flavor or SKU. Doritos’ Crash the Super Bowl campaign was part of a broader 2025 lineup that also included Lay’s and Mountain Dew. PepsiCo’s campaign recap
Hellmann’s: “When Sally Met Hellmann’s”
Hellmann’s built its spot around a familiar movie moment: a deli sandwich recreates the famous restaurant scene from When Harry Met Sally. The joke puts the food itself at the center, using the sandwich and its reaction as the bridge between the original scene and the mayonnaise brand. Hellmann’s campaign page
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Budweiser: “First Delivery”
In an underdog story, a young Clydesdale foal sets out to deliver a keg after it falls from a wagon. The ad leans on Budweiser’s longstanding Clydesdale imagery for an emotional contrast to the celebrity-led comedy elsewhere in the game. Ipsos also recognized the Clydesdales as a best-use-of-brand-assets winner. Ipsos’ Super Bowl LIX advertising review
Uber Eats: “A Century of Cravings”
Uber Eats’ 60-second second-quarter ad featured Matthew McConaughey, Charli XCX and Martha Stewart. Its central joke was that football exists to sell food. This is a food-delivery service campaign, not a packaged-food commercial, but its premise tied the game directly to ordering a meal. Uber Eats’ Super Bowl LIX announcement
Rank #2
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Lay’s: “The Little Farmer”
The commercial archive lists “The Little Farmer” among the game’s food campaigns, and PepsiCo confirmed Lay’s was included in its Super Bowl lineup. The available sources support describing it as a human-interest, family-oriented campaign; they do not establish further plot details here. PepsiCo’s campaign recap
Mountain Dew: “Kiss From A Lime”
The archive lists the campaign title and featured performers, while PepsiCo identifies Mountain Dew as one of its Super Bowl advertisers. The title signals the beverage-centered concept, but the cited campaign information does not establish a particular flavor or product variant. PepsiCo’s campaign recap
Rank #3
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What Ipsos’ ad results say—and what they do not
Ipsos reported that Little Caesars’ “Whoa!” and Pringles’ “The Call of the Mustaches” each landed in the top 1% of Super Bowl ads tested under its CreativeISpark method. That is a notable result from a named ad-testing method; it is not a universal popularity ranking or proof that these commercials generated the most online discussion.
In a separate Ipsos FastFacts study, Budweiser’s Clydesdales received the most brand playback after the game. Ipsos did not publish a numeric count or percentage in the cited release, so the result supports the distinction that the Clydesdales were recalled in playback—not a quantified lead over every other food and drink campaign. Ipsos’ results and methodology context
Rank #4
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The wider food and drink lineup
The Super Bowl LIX food and beverage field extended well beyond these highlighted campaigns. The commercial archive and advertiser coverage also list Reese’s “Don’t Eat Lava,” Häagen-Dazs’ “Not So Fast, Not So Furious,” Ritz’s “Salty Club,” Michelob Ultra’s “The Ultra Hustle,” Bud Light, STōK, Coffee mate, Cirkul, Poppi, Stella Artois and Coors Light. Their inclusion establishes the breadth of the category, not that each received equal airtime, national placement or audience response. The commercial archive Axios’ Super Bowl ad coverage
Quick Recap
Best Value
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- Large Size - Our football serving tray measures 5.9 x 3.54 x 2.21 inches, which are easy to assemble. The serving trays for party are disposable for saving your cleaning time.
- High-Quality Material - Our football party supplies are made with high-quality food-grade paper, which are safe and sturdy to use.
- Versatile Serving Trays - Our football party supplies is versatile for various party food and snacks, such as nacho, taco, hamburg, french fries, hot dog, fruit, and other snacks. Great for serving guests in football party or sports theme events parties.
How to compare the campaigns
- Storytelling: Doritos used a fan-created-ad contest; Hellmann’s borrowed a famous film scene; Budweiser told an emotional animal story; Uber Eats leaned on celebrity comedy.
- Product connection: Hellmann’s made a sandwich central to the joke, while Uber Eats connected its ordering service to the idea of food and football.
- Measured response: Little Caesars and Pringles earned Ipsos CreativeISpark results; Budweiser’s Clydesdales led the separate Ipsos FastFacts brand-playback finding. Neither result measures total public buzz across all ads.
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