What celebrities have their own tequila brands? Ten familiar names are associated with tequila labels, but “their own” does not mean the same thing in every case. The documented roles range from co-founder to launch partner and creative partner; for some older associations, the celebrity’s precise role or current connection is not established. Here’s what the available brand and launch sources say, along with the product details they publish.
Ten celebrity-associated tequila brands
1. George Clooney — Casamigos
Diageo identifies George Clooney and Rande Gerber as Casamigos’ founders, so Clooney is best described as a co-founder—not necessarily a current owner. The brand’s catalog includes several tequila expressions and mezcal. Casamigos says its original idea was “to create tequila so smooth it could be enjoyed without salt or lime”; that is the brand’s own description, not an independent tasting result. Diageo’s tequila portfolio · Casamigos catalog · Casamigos story
2. Dwayne Johnson — Teremana
Teremana presents Dwayne Johnson with the brand and describes production at Destilería Teremana de Agave in Jalisco. That supports calling it Johnson’s brand in everyday shorthand, but does not establish his current ownership share. Teremana
3. Kendall Jenner — 818 Tequila
818 is commonly associated with Kendall Jenner, and a 2021 overview lists her with the brand. The official site describes its focus on agave, bottle production, sustainability, and supply-chain transparency. The available sources do not establish the company’s legal ownership structure, so “Kendall Jenner’s 818” is shorthand for the association rather than a claim about her stake. 818 Tequila · 2021 overview
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4. LeBron James — Lobos 1707
The 2020 launch announcement names Diego Osorio as the person who launched Lobos 1707 with CEO Dia Simms and LeBron James. James is therefore more accurately described as a launch or brand partner than as its sole founder. The brand lists Joven, Reposado, and Añejo tequila; it says all three are finished in Pedro Ximénez sherry wine barrels. Launch announcement · Lobos tequila expressions
5. Michael Jordan — Cincoro
Cincoro’s official story says five NBA owners met in 2016 and created the brand from a shared interest; Jordan was one of the five. He is a co-founder with four other NBA owners, not its sole founder. Cincoro says its agave comes from Jalisco’s highlands and lowlands and that aged expressions use Tennessee whiskey barrels. Cincoro’s story
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6. Nick Jonas — Villa One
Villa One says it was founded by Nick Jonas and designer John Varvatos. Its official story describes blue Weber agave sourced from Jalisco’s highland and lowland regions. Villa One’s story
7. Rita Ora — Próspero
Próspero identifies Rita Ora as its Chief Creative Partner. The brand says Ora partnered with master distiller Stella Anguiano to introduce the tequila. That is a creative partnership; the source does not call Ora the sole owner or distiller. Próspero
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8. Eva Longoria — Casa Del Sol
The 2021 launch announcement describes Eva Longoria as a co-founder of Casa Del Sol and names Blanco, Reposado, and Añejo offerings. Casa Del Sol launch announcement
9. Carlos Santana — Casa Noble
A 2021 secondary overview lists Carlos Santana in connection with Casa Noble. The source does not establish his precise role or whether that association remains current, so it is safer to treat this as a reported celebrity-linked example than to describe him as the brand’s current owner. 2021 overview
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10. Justin Timberlake — Sauza 901
The same 2021 overview lists Justin Timberlake with Sauza 901. It does not establish his precise role or the brand’s current status; this is a reported association, not confirmation of a current personal venture. 2021 overview
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How the documented roles differ
The labels cover several kinds of involvement, not a single model of celebrity ownership. The sources explicitly use or support the following distinctions:
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- Co-founder or founder: Clooney with Rande Gerber; Jonas with John Varvatos; Longoria with Casa Del Sol; and Jordan as one of five Cincoro co-founders.
- Launch partner: James was part of the Lobos 1707 launch group named in the 2020 announcement.
- Creative partner: Ora is Próspero’s Chief Creative Partner and partnered with Anguiano to introduce the tequila.
- Celebrity association with role or status not fully established: Jenner’s association with 818 is clear in common usage and the cited overview, but the sources here do not establish her legal ownership share. For Santana and Timberlake, the cited overview does not establish precise roles or current status.
A celebrity association alone does not prove who controls a company, how much equity someone holds, or whether that person took part in making the tequila.
Product details the brands disclose
Official descriptions let readers compare stated expressions, sourcing, and finishing methods. They do not establish a tasting winner or an independent quality ranking.
| Brand | Documented expressions or range | Stated sourcing or production detail |
|---|---|---|
| Casamigos | Tequila expressions and mezcal; the cited catalog does not specify the full expression list here. | Brand description of its original smoothness goal; no source-region detail used here. |
| Teremana | Not stated in the cited homepage. | Brand says it is produced at Destilería Teremana de Agave in Jalisco. |
| 818 Tequila | Not stated in the cited homepage summary. | Official site describes a focus on agave, bottle production, sustainability, and supply-chain transparency; a specific source region is not stated here. |
| Lobos 1707 | Joven, Reposado, and Añejo. | Brand says all tequila expressions are finished in Pedro Ximénez sherry wine barrels. |
| Cincoro | Aged expressions are referenced; full expression range not stated in the cited story. | Brand says it uses blue Weber agave from Jalisco highlands and lowlands and Tennessee whiskey barrels for aged expressions. |
| Villa One | Not stated in the cited story. | Brand says its blue Weber agave is sourced from Jalisco’s highland and lowland regions. |
| Próspero | Not stated in the cited homepage. | The cited page identifies its creative and distilling partners; further production detail is not stated here. |
| Casa Del Sol | Blanco, Reposado, and Añejo. | Not stated in the cited launch announcement. |
| Casa Noble | Not stated in the cited overview. | Not stated in the cited overview. |
| Sauza 901 | Not stated in the cited overview. | Not stated in the cited overview. |
These are brand-stated descriptions, not a like-for-like evaluation of flavor or quality. The production details are most useful for understanding what each label says about its own product.
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