Antonela Roccuzzo is Lionel Messi’s wife. The couple married in Rosario, Argentina, in June 2017, according to contemporary reporting by AS. Beyond her relationship with Messi, official announcements document Roccuzzo’s participation in a UNICEF Argentina children’s-rights campaign and a 2024 adidas campaign with her husband.
Who is Antonela Roccuzzo?
Antonela Roccuzzo is an Argentine public figure known internationally as Messi’s wife. The available official record also documents her involvement in public-facing work: UNICEF Argentina included her in a 2023 campaign focused on children’s rights, and adidas named her as one of the faces of its December 2024 Essentials campaign with Messi.
Some profiles describe her as a model and entrepreneur. ELLE’s 2026 profile, for example, reports her involvement in the children’s clothing venture Enfans and other partnerships. Those descriptions are secondary reporting, and they do not establish whether a particular venture or partnership is operating now.
How did Antonela Roccuzzo and Lionel Messi meet?
AS reported on 30 June 2017 that Roccuzzo and Messi knew each other as children in Rosario, through a connection involving a cousin and friend. The same report says Messi publicly acknowledged having a girlfriend in a 2009 interview. These details come from retrospective secondary reporting, rather than an official relationship chronology.
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When did they get married?
Messi and Roccuzzo married in Rosario on 30 June 2017, according to AS’s report published that day. This establishes the reported date and city; the cited coverage is a secondary source.
What public work is documented?
UNICEF Argentina’s 2023 children’s-rights campaign
On 12 April 2023, UNICEF Argentina announced that Roccuzzo and the Liga Profesional de Fútbol had joined its #GuardavidasDeLaInfancia campaign. UNICEF said the initiative aimed to alert the public to violations of children’s rights in Argentina. The announcement documents her participation in this campaign; it does not identify her as holding a formal UNICEF ambassador title.
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The campaign announcement reported that monetary poverty affected one in two children, violence affected six in ten, inadequate care affected at least 300,000 children, and one in two young people from vulnerable sectors did not complete secondary school. These are figures UNICEF Argentina presented in its 12 April 2023 campaign materials, not current estimates. In its 2023 annual report, UNICEF said the campaign reached 11 million social media accounts and received 105 media mentions during the reporting period. The report also records participation by 280 celebrities, 28 football teams and 308 players.
adidas Essentials campaign
On 3 December 2024, adidas announced that Roccuzzo and Messi were fronting their first campaign together for the brand, promoting its Essentials collection. The announcement described the range as sport-style everyday apparel. It is evidence of a specific brand campaign, not proof that Roccuzzo personally recommends any particular product currently for sale.
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In the campaign release, Roccuzzo said: “I am really excited to be fronting adidas Sportswear’s new campaign and it feels really special that I am joining the same adidas family that has played such a large role in Leo’s career, and our own family’s life, for so many years.” This was campaign-provided language published by adidas.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What is known—and not established—about her career?
Official sources substantiate campaign participation, while broader career labels and business descriptions come from secondary profiles. ELLE’s 2026 profile reports Enfans and other partnerships, but the cited information does not verify their current operating status. The sources cited here also do not establish authoritative current details about Roccuzzo’s education, residence or audience size.
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