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Celebrities Who Made a Fortune Outside of Showbiz

Celebrity fortunes can include far more than entertainment income. Explore the businesses behind Fenty Beauty, The Honest Company, Casamigos, Goop and Fabletics—and what the published figures do and do not prove.
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Some celebrities have built major fortunes through businesses beyond film, music, and television—but a celebrity’s net worth is not the same as money earned outside entertainment. Forbes Australia’s 2026 roundup counted 22 celebrity billionaires with a combined estimated net worth of $48.1 billion, using estimates dated March 1, 2026. Its definition includes people who became famous before becoming wealthy; it is not a ranking of fortunes made entirely outside show business. Forbes Australia explains its criteria as featuring people who “became famous first, then massively rich.”

What counts as a fortune outside show business?

It means wealth tied to a business or investment beyond a person’s entertainment work: a beauty label, consumer-goods company, spirits brand, lifestyle business, or apparel company, for example. The distinction matters because public estimates often combine several sources of wealth. A celebrity’s net worth may include entertainment income as well as business stakes and other assets; the available figures do not consistently isolate what came from each.

Four measures should not be treated as interchangeable:

  • Company valuation: an estimate of what a whole business is worth, usually at a particular time.
  • Stake value: an estimate of the value of the portion a person owns.
  • Personal net worth: an estimate of a person’s assets minus liabilities, potentially spanning entertainment and business.
  • Sale proceeds: money actually received in a transaction. A company valuation alone does not establish how much an individual took home.

Examples of celebrity wealth built through businesses

Celebrity and venture Business model and role What the figures establish Status and qualification
Rihanna — Fenty Beauty Beauty brand; Forbes Australia describes Rihanna as a co-owner with LVMH. Forbes Australia estimated Rihanna’s personal net worth at $1 billion in its 2026 roundup, dated March 1, 2026, and identified Fenty Beauty as her biggest asset. The Los Angeles Times reported that Forbes valued the brand at $2.8 billion in 2021. Fenty Beauty launched in 2017 with makeup, including foundation and concealer, and expanded into skincare in 2020. The reported $2.8 billion is a historical brand valuation, not a current figure or sale proceeds. LVMH was reportedly exploring a possible sale of its stake, with a potential company valuation of $1 billion to $2 billion; that was a reported possibility, not a completed transaction. Forbes Australia; Los Angeles Times.
Jessica Alba — The Honest Company Consumer goods; Alba co-founded the company in 2011. The cited reporting describes the company’s growth across product categories but does not establish a comparable current personal net-worth figure, ownership percentage, or cash proceeds for Alba. The business expanded from baby products into household cleaning, beauty, vitamins, and nursery goods. The Los Angeles Times also recounts legal claims involving product ingredients and false-advertising settlements; those challenges are part of the company’s record, not proof that every product claim was false. Los Angeles Times.
George Clooney and partners — Casamigos Spirits; Casamigos tequila was publicly launched in 2013. TIME’s 2017 account describes the label as commercially successful at that time. It does not provide a comparable current personal net-worth estimate or establish how much any individual received in a sale. The account is a historical snapshot of the business, not a statement of its present status or a measure of each partner’s proceeds. TIME.
Gwyneth Paltrow — Goop Lifestyle commerce; Goop is one of the celebrity ventures discussed in TIME’s 2017 feature. The cited feature does not establish a comparable current valuation, ownership stake, or sale proceeds. Its inclusion illustrates a different business model from a standalone beauty or spirits label; the 2017 account should not be read as a current financial assessment. TIME.
Kate Hudson — Fabletics Fitness apparel; Fabletics is another venture covered in TIME’s 2017 feature. The cited feature does not provide a comparable current valuation, ownership percentage, or proceeds for Hudson. The example represents apparel and retail rather than beauty or spirits; the source’s observations are historical. TIME.

Why Rihanna’s Fenty example needs two dates

Fenty illustrates both the scale and the limits of celebrity-business figures. Forbes Australia’s 2026 estimate puts Rihanna’s personal net worth at $1 billion and calls Fenty Beauty her biggest asset. Separately, the Los Angeles Times reported a Forbes estimate of $2.8 billion for the brand in 2021. The first is a person-level estimate from 2026; the second is a dated estimate for the whole brand. Neither figure tells readers the precise value of Rihanna’s stake or how much cash she has received.

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The same distinction applies to the reported discussion of an LVMH stake sale. A potential company valuation of $1 billion to $2 billion is not evidence that a transaction occurred, nor does it establish the price of LVMH’s stake or Rihanna’s proceeds.

Growth does not make every celebrity venture a success

A famous founder may attract attention and customers, but visibility is not a guarantee of durable profits. TIME’s 2017 feature described Casamigos as commercially successful after its public launch, while reporting that Jessica Biel’s Au Fudge restaurant was not making money at the time. The contrast is a reminder that outcomes differ even among ventures launched with celebrity recognition. Those observations date to 2017 and should not be treated as current assessments.

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The Los Angeles Times’ 2023 roundup also describes a mixed business landscape that includes acquisitions, changing partnerships, reported declines, and legal challenges alongside growth. For The Honest Company, its account covers category expansion as well as legal claims and false-advertising settlements. These records complicate any simple story in which fame automatically produces a successful company.

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How to read celebrity business fortunes

  • Check the date: a company valuation from 2021 cannot be presented as its value in 2026.
  • Check what is being measured: a person’s net worth, a company’s valuation, an ownership stake, and sale proceeds answer different questions.
  • Check the person’s role: “founded,” “co-founded,” “owns,” and “endorses” describe different relationships. Use only the role the source supports.
  • Check the outcome: a launch or expanding product line shows business activity, not necessarily profitability or lasting success.

Forbes Australia’s 2026 roundup offers a broad view of celebrity wealth, not a clean accounting of how much was earned outside entertainment. Its figures are estimates, and the available reporting does not provide consistently comparable ownership percentages or realized proceeds for all the examples above.

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