As Ever is Meghan, Duchess of Sussex’s lifestyle brand, launched in April 2025 after she renamed American Riviera Orchard. Its first collection focused on pantry goods; the official storefront’s October 7, 2026 snapshot shows a broader mix of food, candles, wine, gifts and seasonal products. Netflix partnered with the brand during its launch period, but As Ever and Netflix ended their business partnership in March 2026.
What is As Ever?
As Ever is Meghan, Duchess of Sussex’s lifestyle brand. The name was announced in February 2025, when she rebranded her earlier project, American Riviera Orchard. The Associated Press reported that Meghan said she had chosen “As Ever” in 2022. She explained that American Riviera Orchard felt too tied to her California region for the wider range of goods she wanted to offer. The Associated Press reported on the rebrand on February 18, 2025.
Meghan connected the brand to cooking, crafting and gardening, as well as to The Tig, her earlier lifestyle blog. In the AP report, she described “As Ever” as meaning “as it’s always been” and said she had long enjoyed those activities but had not been able to share them in the same way in recent years.
What did the first As Ever collection include?
The brand announced eight products for its April 2, 2025 debut. Its March announcement described nationwide availability across the 50 states. These are launch-era items and prices, not a guide to the current catalog or current prices.
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| Launch product | Suggested retail price at launch |
|---|---|
| Raspberry Spread in Keepsake Packaging | $14 |
| Herbal Lemon Ginger Tea | $12 |
| Herbal Peppermint Tea | $12 |
| Herbal Hibiscus Tea | $12 |
| Flower Sprinkles | $15 |
| Crêpe Mix | $14 |
| Shortbread Cookie Mix with Flower Sprinkles Included | $14 |
| Limited-Edition Wildflower Honey with Honeycomb | $28 |
The brand said a raspberry spread without keepsake packaging was expected soon after launch at $9. That was a launch-period expectation and should not be read as a current offer or price. As Ever’s March 4, 2025 announcement named the launch products; its April 2 release gave the debut prices.
What does As Ever sell now?
The official storefront page accessed October 7, 2026 showed a catalog wider than the original pantry collection. Its visible categories included pantry goods, honeys and spreads, teas, candles, wine, gifts and sets, and a 2026 holiday collection. Examples included Flower Sprinkles, fruit spreads, Sage Honey with Honeycomb, herbal teas, Signature candles, a Napa Valley wine listing, an advent calendar, gift baskets and an As Ever x Compartés chocolate-covered fruit gift box. The store’s assortment and listed prices can change; the examples describe the page at that access date, not guaranteed availability now. See As Ever’s official storefront.
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Is As Ever still partnered with Netflix?
No. ITV News reported on March 6, 2026 that As Ever and Netflix had ended their business partnership. ITV quoted As Ever saying it was ready to stand on its own, and Netflix saying Meghan would continue growing the brand independently. ITV also reported that the separate Archewell Productions creative deal remained in place. The statements establish the announced change in the business relationship; they do not establish a single independently verified explanation for why it ended. ITV News reported the partnership update and attributed statements on March 6, 2026.
During the launch period, Netflix had described As Ever as a lifestyle brand it partnered on with Meghan. In an August 11, 2025 announcement, Netflix said the April collection “sold out in under an hour.” That is Netflix’s claim about the launch collection, not an ongoing sales figure or a measure of revenue, customers or later performance. The same announcement said With Love, Meghan had 5.3 million views in the first half of 2025, making it Netflix’s most-watched culinary show since release; that figure concerns the show, not As Ever’s sales. Netflix’s August 2025 announcement contains both claims.
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Where can you buy As Ever products?
The brand’s official storefront is the direct source for its current listings. Because products, availability and prices may change, check the product page for the latest details before ordering. The October 7, 2026 storefront snapshot establishes the categories and examples listed above, but not inventory or prices beyond that point.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
