Walmart’s celebrity Black Friday campaigns differed by year: its 2023 ads reunited stars from Mean Girls, while its 2024 campaign used a serialized “Deals of Desire” concept and featured six named performers in social videos reading customer reviews. The casts belong to separate campaigns, not one continuing commercial.
Who appeared in Walmart’s 2023 Black Friday ads?
Walmart’s 2023 campaign included Lindsay Lohan, Amanda Seyfried and Lacey Chabert, performers associated with Mean Girls. Search-indexed ad listings identify a “Jingle Bell Rockin’” spot with all three, and a “Gretchen’s Wednesday” spot featuring Chabert and Seyfried. The cast identification comes from ad listings rather than an accessible official Walmart cast announcement, so the specific spot credits should be treated with that qualification. See the iSpot Walmart ad listings.
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Who appeared in Walmart’s 2024 Black Friday campaign?
Walmart’s 2024 campaign, called “Deals of Desire,” was a ten-chapter advertainment series built around the drama of finding holiday deals. In a November 18 follow-up, Walmart named six performers in social content where they read customer reviews dramatically:
- Lisa Rinna
- Chad Michael Murray
- Jake Shane
- Anthony Ramos
- Taye Diggs
- Walton Goggins
The announcement describes a collection of social posts and episodes; it does not establish that all six appeared together, or that every performer featured in every individual ad. Walmart’s November 18, 2024 announcement names the performers.
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How the 2023 and 2024 campaigns differ
| Campaign | Audience recognition | Format | What the cast evidence establishes |
|---|---|---|---|
| 2023 | Familiarity with Mean Girls performers | Black Friday spots, including listings for “Jingle Bell Rockin’” and “Gretchen’s Wednesday” | Search-indexed ad listings identify Lohan, Seyfried and Chabert; Walmart’s official announcement of those spot casts is not established here. |
| 2024 | A mix of actors and social-media personalities | Ten-chapter “Deals of Desire” campaign, plus social videos dramatizing customer reviews | Walmart’s November follow-up names Rinna, Murray, Shane, Ramos, Diggs and Goggins for the social content, not necessarily for each individual spot. |
Walmart announced “Deals of Desire” on October 28, 2024. Chief marketing officer William White said the campaign aimed to capture “the exhilaration and ‘main character energy’ customers feel as they embark on their epic quests for the most sought-after savings during Walmart’s legendary ‘Black Friday Deals’ events.” Read Walmart’s campaign announcement.
Were the products and prices in those ads current?
No. Walmart’s October and November 2024 releases discussed time-bound event offers in categories including technology, toys, home, fashion and gifts, with examples such as televisions, headphones, toys, vacuums and cookware. Those were offers for the 2024 Black Friday events, not a current price list or recommendation. The November release describes the event offers.
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- This card is non-reloadable. No cash or ATM access. Funds do not expire. If available funds remain on your card after the valid thru date has passed, please call customer service for a replacement card. A one-time purchase fee applies at the time of checkout. No fees after purchase.
- To access your card information safely, type the complete website address shown on your Gift Card (MyGift.GiftCardMall.com) directly into your browser's address bar. Don't use search engines or shortened versions of the website address, as these may lead you to fake or fraudulent sites. Do not provide any Gift Card details (example: Card Number) to someone you do not know or trust. If you believe you've reached an illegitimate website, contact cardholder service at 1-888-524-1283. Be cautious of phishing sites, there are a variety of scams in which fraudsters try to trick others into paying with gift cards.
- To report your Lost or Stolen Physical Visa Card, call Customer Service 24/7 at 1 (888) 524-1283 to cancel your Gift Card as soon as you can. You will be asked to provide the Gift Card number and other identifying information.
- Use your Visa Gift Card in the U.S. everywhere Visa debit cards are accepted, including online.
What is known about the campaigns’ effectiveness?
The cited campaign announcements and ad listings do not provide a substantiated figure for audience engagement, sales lift or other effectiveness measure. The available evidence supports identifying the concepts and performers, not claiming that either campaign achieved a particular result.
Quick Recap
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- This card is non-reloadable. No cash or ATM access. Funds do not expire. If available funds remain on your card after the valid thru date has passed, please call customer service for a replacement card. A one-time purchase fee applies at the time of checkout. No fees after purchase.
- To access your card information safely, type the complete website address shown on your Gift Card (MyGift.GiftCardMall.com) directly into your browser's address bar. Don't use search engines or shortened versions of the website address, as these may lead you to fake or fraudulent sites. Do not provide any Gift Card details (example: Card Number) to someone you do not know or trust. If you believe you've reached an illegitimate website, contact cardholder service at 1-888-524-1283. Be cautious of phishing sites, there are a variety of scams in which fraudsters try to trick others into paying with gift cards.
- To report your Lost or Stolen Physical Visa Card, call Customer Service 24/7 at 1 (888) 524-1283 to cancel your Gift Card as soon as you can. You will be asked to provide the Gift Card number and other identifying information.
- Use your Visa Gift Card in the U.S. everywhere Visa debit cards are accepted, including online.
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