You can get three months of Apple TV at no charge if you buy an eligible new Apple device and redeem the offer within 90 days. It is a device-linked promotion, not a free trial available to everyone. Check the Apple TV app after setting up the device and signing in with the Apple Account associated with the purchase.
What the three-month offer includes
Apple’s U.S. offer provides three months of Apple TV with an eligible Apple-device purchase. Apple’s current consumer branding uses “Apple TV”; many people still call the streaming subscription Apple TV+. The offer is separate from the Apple TV app, which also displays rentals, purchases, and third-party channels.
Apple’s public offer page does not list every qualifying device or purchase condition. Eligibility can depend on the device, purchase channel, promotion period, account, and offer terms. Check the offer in the app or on Apple’s U.S. offer page before buying hardware specifically to get the promotion.
The offer must be redeemed within 90 days, according to Apple’s current U.S. Apple TV page. Redeem promptly; waiting until you are ready to watch can mean the offer expires.
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Who is likely to qualify?
You are most likely to see the promotion if each of these conditions applies:
- You bought a new Apple device that is eligible for the promotion.
- The purchase was made through Apple or an Apple-authorized reseller, where required by the offer.
- You use the Apple Account associated with the qualifying device and purchase.
- You redeem within 90 days.
- Your account and Family Sharing group meet the offer’s eligibility rules.
Apple does not enumerate every exclusion in the visible U.S. offer copy. A current subscription, past trial or promotion, a used or refurbished device, or a purchase through a particular seller or channel may affect eligibility. Do not assume that every Apple product qualifies or that canceling a current subscription will make the offer appear.
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How to redeem the offer
- Set up your new device. Complete setup, install available software updates, and sign in with the Apple Account you want to use for Apple TV and Family Sharing.
- Open the Apple TV app. Look for the promotion on the qualifying device. Apple says eligible offers should appear in the app after signing in with the account associated with a recent hardware purchase. You can also check the U.S. offer page.
- Review the offer screen. Confirm the billing account, displayed renewal date, and price after the free period. Apple may require a payment method even though the promotional period costs nothing.
- Accept the offer. Save the confirmation or check your subscription details so you know when the promotion ends. Set a reminder several days before that date if you do not want the subscription to renew.
How to avoid an unexpected charge
The three months are promotional access, not a permanently free subscription. Apple’s U.S. page lists the regular standalone price as $12.99 per month after a separate seven-day free trial; the price shown on your own redemption screen is the one to use, since billing terms can change.
The subscription normally renews automatically after the promotion. To manage it on an Apple device, open Settings, tap your name or Apple Account, choose Subscriptions, select Apple TV, then choose Cancel Subscription or Cancel Free Trial and confirm. Check the resulting expiration date in subscription settings.
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Apple’s subscription terms say to cancel at least 24 hours before a free trial ends to avoid a charge. For a promotional offer, follow the renewal date and instructions shown in your account. Apple warns that canceling a free offer can end access immediately, so read the cancellation warning before confirming; canceling early may forfeit the remaining free period.
If the offer does not appear
- Check the Apple Account. Confirm that the device and Apple TV app are signed in to the account associated with the qualifying purchase. If you set up the device with another account, that may explain why the offer is missing. Avoid signing out unless you understand the effect on your data and services.
- Check the 90-day window. Apple says the offer must be redeemed within 90 days. If that period has passed, the promotion may have expired.
- Update and restart. Install available iOS, iPadOS, macOS, or tvOS updates, then reopen the Apple TV app. Updating may help with an app or software issue, but it does not restore an expired or ineligible offer.
- Verify the device and seller. Check whether the device was new and whether the retailer and purchase channel meet the offer terms. Used or refurbished hardware, marketplace sellers, and special purchase channels may have different eligibility.
- Check account history. A current subscription, previous trial, prior promotion, or Family Sharing history may affect eligibility. Apple’s visible offer page does not list every combination, so rely on the terms displayed for your account rather than assuming a past subscriber qualifies.
- Do not start another trial just to test it. The standard seven-day trial is a separate offer and could create a subscription without resolving eligibility for the three-month promotion.
If the promotion was advertised with your purchase but never appears, keep the receipt and contact Apple Support or the retailer. Do not assume that buying another device will extend or restart the offer: older Apple promotional discussions describe one-off limits per account or family, but the current offer terms control. See Apple Community discussion of device-offer limits and Apple Community discussion of redemption restrictions for historical reports, not a guarantee of current eligibility.
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Sharing the subscription with family
Apple says an Apple TV subscription can be shared with up to five other family members through Family Sharing, for up to six people total. The promotion is redeemed through one Apple Account; it does not create six separate three-month offers. Family members need to be in the same Family Sharing group. Prior promotional use within a group may matter under the applicable terms, and access can end for everyone if the subscription expires or the organizer cancels.
Where you can watch, and what is included
You do not need an Apple TV 4K box to watch. Apple TV is available through the Apple TV app on supported Apple devices, smart TVs, streaming devices, game consoles, some cable boxes, Android and Windows devices, and in a browser at tv.apple.com.
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The subscription includes Apple Original series and films and selected live sports. Apple’s current U.S. offer page says that, beginning in 2026, Apple TV includes every Major League Soccer match and every Formula 1 Grand Prix in the United States, as well as Friday Night Baseball during the regular season. These sports offerings are U.S.-specific.
An Apple TV subscription does not unlock everything shown in the Apple TV app. Third-party subscription channels, rentals, and purchases may cost extra.
If you do not qualify
Without an eligible device offer, Apple’s current U.S. standalone offer is seven days free, then $12.99 per month. Apple TV is also included with Apple One, whose plans start at $19.95 per month on Apple’s current U.S. page, and Apple says the Apple Music Student Plan includes access to Apple TV. Apple’s terms say free subscription offers generally cannot be combined with Apple One; an existing promotional period may keep running rather than pause. Check the live signup terms before changing plans. These alternatives make sense only if their other services or eligibility suit you.
Apple also advertises Apple TV with Peacock in the U.S., with plans starting at $14.99 per month on its current page. Check the signup screen for the exact plan, billing arrangement, and availability. If you only want Apple TV, compare the standalone option instead. Do not buy expensive hardware solely for three months of streaming unless you also want the device.
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