Yes—according to Rich Sparkle Holdings, Khaby Lame authorized the use of his face, voice and behavioral models to develop an AI digital twin. The headline’s $900 million figure, however, was not the stated purchase price: a January 9, 2026 SEC filing put the share consideration at $975 million and listed a $900 million minimum valuation as one condition of the agreement.
Why reports cite both $900 million and $975 million
The figures refer to different things. In a January 9, 2026 Form 6-K filed with the U.S. Securities and Exchange Commission, Rich Sparkle Holdings Limited said it had entered an agreement to acquire all issued shares of Step Distinctive Limited for US$975 million, payable through the issue of 75 million Rich Sparkle ordinary shares to the vendors. The same filing listed a valuation of at least US$900 million as one condition of the transaction, alongside due diligence and stock-exchange approval for dealing in the consideration shares, among other conditions. Read the SEC filing.
So $975 million was the stated consideration in the filed agreement; $900 million was a minimum valuation condition, not the stated purchase price. The consideration was shares, not a reported cash payment.
What happened to the acquisition?
The January 9 SEC filing described an agreement subject to conditions. Two days later, a Rich Sparkle announcement published by Nasdaq said the company had completed the acquisition. That is the company’s reported completion status; the materials cited here do not detail how the filing’s conditions were met or explain the transition from conditional agreement to completion. Read the January 11 company announcement.
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What did Lame reportedly authorize?
Rich Sparkle’s announcement says Lame authorized the use of his “Face ID, Voice ID, and behavioral models” for development of an AI digital twin. The description comes from the company release; the SEC agreement summary does not independently set out those authorization terms.
The company presented the twin as a way to produce multilingual and multiple versions of content, and to support virtual livestream commerce across time zones and beyond a person’s usual working schedule. These are proposed uses, not evidence that a completed twin has been deployed or generated commercial results.
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Which companies and operations are involved?
Step Distinctive and its subsidiary are described in the SEC filing as operating in e-commerce livestreaming, supply chain, livestream operations and commercialization. Before the transaction, Lame directly and indirectly through Dominant Action Limited controlled 49% of Step Distinctive’s issued share capital. That figure describes his control, not majority ownership.
Rich Sparkle’s release also describes a 36-month cooperation period in which Anhui Xiaoheiyang Network Technology Co., Ltd. would hold exclusive global, full-chain operating rights. The stated scope includes livestream and short-video commerce planning, TikTok Shop operations, supply chain, fulfillment, after-sales, brand endorsements and commercial development of the AI twin. These are terms and responsibilities as described by the company.
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What is confirmed—and what remains unknown?
- Reported deal terms: The SEC-filed agreement states $975 million in share consideration and identifies a $900 million minimum valuation condition.
- Reported transaction status: Rich Sparkle’s January 11 announcement says the acquisition was completed; the cited materials do not provide the closing mechanics.
- Reported AI authorization: The company says Lame authorized use of face, voice and behavioral models for twin development.
- Unestablished execution: The sources cited here do not establish whether a twin has been completed or deployed, how its outputs are reviewed or labeled, what withdrawal controls apply, or whether it has generated revenue.
Rich Sparkle also said the combined business’s prospective annual sales “could reach $4 billion.” That is a company projection, not reported realized revenue or an independently confirmed result. The company announcement described Lame as having 360 million followers across platforms, without stating a counting methodology; Le Monde reported more than 160 million TikTok followers in an article published February 1, 2026. Those figures have different scopes and dates, and follower counts can change. Le Monde’s February 1 report.
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