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Tom Holland’s nonalcoholic beer brand BERO debuted on October 16, 2024. Holland and John Herman co-founded it; its lineup has since expanded from canned beer styles to include shandies and a glass-bottle format announced in 2026.
Who founded BERO, and when did it launch?
Actor Tom Holland and John Herman co-founded BERO, a nonalcoholic beer brand. BERO announced its debut on October 16, 2024. Holland described the idea on the brand’s official website as an opportunity to make beer while making it simpler to live well; that is his promotional framing, not a demonstrated health claim.
What does BERO sell?
BERO is a range of nonalcoholic beers rather than one drink. Its current catalog describes the beers as 0.5% ABV or less—not necessarily 0.0% ABV—and lists four core styles plus a Classics Variety Pack.
- Kingston Golden Pilsner
- Edge Hill Hazy IPA
- Noon Wheat
- Double Tasty, a West Coast-style IPA
- Classics Variety Pack
Target’s June 2, 2025 profile identified Kingston Golden Pilsner, Edge Hill Hazy IPA, Noon Wheat and a variety pack as the original range available at Target earlier that year, and also mentioned Double Tasty. Target called BERO its “top-selling non-alcoholic beverage launch ever.” That is a retailer claim; the profile did not disclose its measurement period, unit count or comparison set.
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#1 Best Overall
- PREMIUM NON-ALCOHOLIC IPA: Discover BERO’s award-winning beers in a variety pack bundle. Three cans each of Kingston Golden Pils, Noon Wheat, Edge Hill Hazy IPA and Double Tasty West Coast Style IPA for the perfect mix of crisp & balanced refreshment
- CREATED BY TOM HOLLAND FOR A LIFE ENRICHED: Designed for those who want both balance and flavor, BERO Variety pack offers a premium non alcohol experience that supports a mindful, vibrant lifestyle
- FOUR DISTINCT FLAVORS: Ranging from crisp Kingston Golden Pils to light, refreshing Noon Wheat, while Edge Hill Hazy IPA bursts with tropical hops & balanced taste of Double Tasty West Coast Style IPA, delivering something for every palate
- AWARD-WINNING EXPERIENCE: Recognized at the 2025 Self Pantry Awards, 2025 L.A. Spirits Awards, and 2025 Zero Proof Choice Awards, BERO sets a new gold standard for non-alcoholic craft beers
- PERFECT FOR ANY OCCASION: Ideal for gatherings, meals, or relaxing moments, this 12-pack of bold, hoppy, non-alcoholic beer elevates your experience
How does BERO say it makes its beer?
BERO says its process starts with wort at 5–6%, rather than the 12–13% it characterizes as usual. The company says it then uses a maltose-negative yeast, which acts on simpler sugars, alongside natural fermentation. This is BERO’s account of its brewing method; it has not been independently verified here, and no tasting comparison was conducted.
What changed after BERO’s 2024 debut?
2025: a coffee collaboration
On October 6, 2025, BERO and happy Coffee announced a limited-edition Coffee Draught beer and Eternal Hoptimist ground coffee. The announcement named the companies’ own sites and Target as sales channels, but does not establish whether either product is currently available. Check BERO’s site for current listings.
Rank #2
- PREMIUM NON-ALCOHOLIC IPA: Double Tasty West Coast Style IPA brings the bold bitterness and body of a classic IPA in a non-alcoholic format, brewed for hop lovers who crave flavor without alcohol
- CREATED BY TOM HOLLAND FOR A LIFE ENRICHED: Designed for those who want both balance and flavor, BERO Double Tasty West Coast Style IPA offers a premium non alcohol experience that supports a mindful, vibrant lifestyle
- HOP-FORWARD & FRUITY NOTES: Enjoy vibrant tropical fruit, grapefruit, citrus, pine, and herbal notes balanced with a subtle malt backbone, finished crisp and clean
- AWARD-WINNING EXPERIENCE: Recognized at the 2025 Self Pantry Awards, 2025 L.A. Spirits Awards, and 2025 Zero Proof Choice Awards, BERO sets a new gold standard for non-alcoholic craft beers
- PERFECT FOR ANY OCCASION: Ideal for gatherings, meals, or relaxing moments, this 12-pack of bold, hoppy, non-alcoholic beer elevates your experience
2026: four shandy flavors
On June 1, 2026, BERO announced a limited-edition shandy line in four fruit flavors. The company said each drink blends 30% Kingston Golden Pils with 70% lemonade. Its announced schedule was presale for Club BERO on June 1, online rollout beginning June 8, Target shelves from June 14, and additional retailer and on-premise rollout from July 1. Those are announced launch dates, not confirmation of present stock.
2026: Kingston Golden Pils in a glass bottle
On August 25, 2026, BERO announced nationwide availability in the US of a Kingston Golden Pils glass bottle through its website and select restaurants and bars in the US and UK. The announcement listed a six-pack for $20. BERO called it the first craft nonalcoholic beer in the US to introduce a glass bottle; that superlative is the company’s claim, not an independently established ranking.
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- FOUR FLAVORS, ONE PERFECT SUMMER DAY: Discover all four limited-edition BERO Summer Shandy flavors: Daybreak (Lemon Lime), Golden Hour (Pink Grapefruit), Sunset (Elderflower), and Midnight (Blackberry Yuzu). Includes 3 cans of each flavor.
- 70% LEMONADE, 30% BERO, 100% REFRESHING: Each BERO Shandy combines premium non-alcoholic beer with sparkling lemonade for a crisp, full-flavored premium na beer drink. Less than 0.5% ABV across all flavors.
- BRITISH ROOTS. AMERICAN FLAVOR: Sparkling water is refreshing, but shandy has been perfecting summer for generations. Inspired by Britain’s iconic blend of beer & lemonade, we’ve reimagined this pub classic with four bold flavors & a modern BERO twist.
- TOM HOLLAND'S AWARD-WINNING NA BEER BRAND: Explore four refreshing shandy flavors in one variety pack. A premium non-alcoholic beer alternative with full flavor and zero-proof refreshment, perfect for beer lovers, seltzer fans, and summer gatherings.
- THE ULTIMATE SUMMER PARTY PACK : Perfect for pool parties, BBQs, beach days, and gatherings, this non-alcoholic shandy variety pack offers bold, refreshing flavor for every guest. A flavorful alcohol-free alternative to beer, seltzer, and sparkling water.
Where has BERO been available?
BERO announcements have named Target, Kroger, Publix, Erewhon, Amazon and berobrewing.com among its channels. The bottle announcement also named select restaurants and bars in the US and UK. Availability can vary by location and date, so check a retailer’s current listing for stock, shipping and the seller before ordering.
Aston Martin describes BERO as its official alcohol-free beer partner and says the relationship will include events, content and future product development. That announcement does not establish that a specific Aston Martin co-branded drink is already on sale.
Quick Recap
Best Value
- PREMIUM NON-ALCOHOLIC: Discover BERO’s award-winning beers in a variety pack bundle. One 6-pack each of Kingston Golden Pils, Noon Wheat, Edge Hill Hazy IPA and Double Tasty West Coast Style IPA for the perfect mix of crisp & balanced refreshment
- CREATED BY TOM HOLLAND FOR A LIFE ENRICHED: Designed for those who want both balance and flavor, BERO Variety pack offers a premium non alcohol experience that supports a mindful, vibrant lifestyle
- FOUR DISTINCT FLAVORS: Ranging from crisp Kingston Golden Pils to light, refreshing Noon Wheat, while Edge Hill Hazy IPA bursts with tropical hops & balanced taste of Double Tasty West Coast Style IPA, delivering something for every palate
- AWARD-WINNING EXPERIENCE: Recognized at the 2025 Self Pantry Awards, 2025 L.A. Spirits Awards, and 2025 Zero Proof Choice Awards, BERO sets a new gold standard for non-alcoholic craft beers
- PERFECT FOR ANY OCCASION: Ideal for gatherings, meals, or relaxing moments, this 24-pack of bold, hoppy, non-alcoholic beer elevates your experience
Rank #4
- TRY BOTH SIGNATURE FLAVORS: Discover BERO’s award-winning beers in this two 6-pack variety bundle. Includes six cans each of Kingston Golden Pils and Edge Hill Hazy IPA for the perfect mix of crisp and hoppy refreshment
- CREATED BY TOM HOLLAND FOR A LIFE ENRICHED: Designed for balance and enjoyment. BERO’s premium non-alcoholic beers are created by Tom Holland to complement a mindful, fulfilling lifestyle.
- TWO DISTINCT FLAVOR JOURNEYS: Kingston Golden Pils offers smooth malt notes with a touch of bitterness, while Edge Hill Hazy IPA bursts with tropical, citrus-forward hops and a lively finish.
- AWARD-WINNING EXPERIENCE: Recognized at the 2025 Self Pantry Awards, 2025 L.A. Spirits Awards, and 2025 Zero Proof Choice Awards, BERO sets a new gold standard for non-alcoholic craft beers.
- ELEVATED NON-ALCOHOLIC EXPERIENCE: BERO isn’t a substitute it’s a statement. Enjoy premium, alcohol alternative craft beer made with the finest malted barley, hops, and oats for a full-bodied taste suited for every moment.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
