Keep the existing broadcast live if the continuous feed should remain on the same event page. If the previous event has ended—or you need a separate event page viewers can share—create or schedule a new broadcast. You can reuse encoder settings or a stream key, but that does not guarantee the old viewer-facing URL will carry over.
First, distinguish the stream from the broadcast
YouTube treats the incoming video feed and the viewer-facing event as separate things. In YouTube’s Live Streaming API, a liveStream carries the audio and video feed and defines how it is sent to YouTube; a liveBroadcast represents a scheduled or live event. One stream can be reused across multiple broadcasts. Google for Developers explains the distinction in its YouTube Live Streaming API guide.
A stream key is entered in your encoder so YouTube accepts the feed. It is not the same as the URL viewers use to watch a broadcast. YouTube Help’s “Reuse settings” option creates a new stream by copying an earlier stream’s metadata, settings, and stream key; it is an encoder-setup shortcut, not confirmation that the old event page is being reused. YouTube’s encoder setup guidance describes these options.
Choose based on whether the event should continue
| Your goal | What to do | What viewers should expect |
|---|---|---|
| Keep one uninterrupted 24/7 feed and its current event page | Keep the current broadcast live while the encoder continues sending the ongoing feed. | The continuous stream remains associated with the existing broadcast, rather than becoming a new event. |
| The previous event has ended | Create or schedule a new broadcast for the next run. | The new broadcast has its own event identity and shareable URL. |
| Run a distinct event, such as an interview, alongside the 24/7 feed | Keep the long-running broadcast live and use a separate broadcast for the special event. | Viewers can be directed to the separate event without ending the ongoing feed. |
| Reuse the encoder setup for a new event | Reuse prior settings or a custom stream key if appropriate, then verify the new broadcast details. | Encoder configuration may be reused; the viewer-facing event URL should be treated as separate unless YouTube gives you that event’s URL. |
The API guide’s 24/7 example keeps a long-running broadcast live while a separate broadcast is opened and completed for an interview. It also states that the same stream can be bound to up to three live broadcasts. This supports separating the continuous feed from a special event; it does not establish that a key preserves one watch URL across different broadcasts. See the API guide’s broadcast and stream documentation.
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When a new broadcast is the better choice
Create or schedule a fresh broadcast when the next run needs its own title, description, privacy setting, schedule, promotion, or viewing page. YouTube says a scheduled event can be promoted by sharing its URL, and viewers can opt in to reminders. Use the URL for that specific event when announcing it. YouTube Help: Create a YouTube live stream with an encoder.
- Create or schedule the new broadcast in YouTube Studio.
- Review its title, description, privacy, and schedule rather than assuming copied settings are right for this event.
- Connect the encoder using the appropriate stream configuration or reusable key.
- Copy and share the new broadcast’s event URL. Do not promise that the prior live URL will lead to it.
Can you reuse the same stream key?
Often, yes: YouTube supports reusable stream keys and copying previous stream settings. That can save encoder setup time when the feed configuration stays the same. It does not answer whether the next broadcast has the same watch page. Treat the key as the encoder’s connection credential and the broadcast URL as the event’s viewer link; verify each independently in YouTube Studio before going live.
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If you choose “Reuse settings,” check the copied title, description, privacy, and other metadata before starting the new event. The copied values may accurately describe the prior stream but not the next one. YouTube Help documents the reuse-settings workflow.
What happens to the old live link?
YouTube’s official documentation reviewed here explains how to reuse stream settings and create or schedule broadcasts, but does not guarantee that a reused stream key—or a general channel live URL—will point to the same viewer page after one event ends and another begins. If a distinct scheduled event matters, share that event’s own URL. For an ongoing broadcast, keep that broadcast live rather than ending it and expecting a later event to inherit its page.
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Plan carefully for long archives
YouTube Help says that streams under 12 hours will be automatically archived. The statement applies to streams under that threshold; it is not a promise that a 12-hour-or-longer stream will be fully archived. If a complete archive matters for a long-running feed, do not rely on that guidance as assurance for a 24/7 run. YouTube Help: Create a YouTube live stream with an encoder (accessed 2026).
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Frequently Asked Questions
Can I use one YouTube stream for more than one broadcast?
Yes. Google for Developers says the same stream can be bound to up to three live broadcasts.
Does a stream key contain the viewer URL?
No. The stream key is used by the encoder to send the feed; the broadcast URL is the viewer-facing event page.
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