Live Redirect automatically hands viewers from an ended YouTube live stream or Premiere to a selected Premiere or permitted live stream. An end screen is a clickable panel shown during the final seconds of a video. Use Redirect to move an event audience to what starts next; use an end screen to invite viewers to choose another video, subscribe, or take another available action.
How Live Redirect and end screens differ
| Feature | When it appears | What viewers can do | Where it fits |
|---|---|---|---|
| Live Redirect | After a live stream or Premiere ends | Autoplay moves viewers to a selected Premiere or live stream | Handing off an event audience to a next live destination |
| End screen | During the final 5–20 seconds of an eligible video | Click an element, or hide the end screen | Offering a choice such as another video, playlist, subscription, or channel |
These are different tools, not two versions of the same overlay. Redirect is an event-end handoff; an end screen is an interactive closing panel. YouTube does not describe either feature as generally outperforming the other. YouTube Live Redirect guidance · YouTube end-screen guidance
When should you use Live Redirect?
Choose Live Redirect when you want viewers to continue directly from a live event or Premiere to a selected Premiere or another channel’s live stream. YouTube says autoplay moves viewers to the chosen destination once the source ends. Redirecting to another channel’s live stream requires that channel’s permission. YouTube Help
Set up a redirect from a live stream
- In YouTube Studio, open Content → Live and edit the source video.
- Open Customization. Under Redirect, select Add.
- Choose a Premiere, or search for another channel’s live stream, then configure the redirect.
YouTube’s eligibility guidance requires the sending creator to have more than 1,000 subscribers and no Community Guidelines strikes. A destination channel can allow redirects from channels it subscribes to, from all channels, or from selected channels. The all-channels option cannot be combined with the subscribed-channels setting or a manual redirect list. The recipient’s permission matters when directing viewers to another channel’s live stream. YouTube Help: Live Redirect
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Plan the handoff
Set up the destination Premiere before the live stream, and tell viewers they may need to wait a few seconds after the stream ends for their screens to reload. That is practical guidance, not a guarantee of exact playback timing. YouTube lists Live Redirect for horizontal live streams, not the vertical live feed, so confirm the format before building a vertical-stream plan. Redirect setup guidance · YouTube live-streaming tips
When should you use an end screen?
Use an end screen when viewers should decide what to watch or do next rather than be sent automatically to a live destination. Available elements can promote a video or playlist, a subscription, another channel, or—if your channel is in the YouTube Partner Program—an external website. YouTube recommends choosing elements relevant to the video. YouTube Help: end-screen elements and Analytics
Add an end screen in YouTube Studio
- Open YouTube Studio and select Content.
- Select the video, then open Editor → End screen.
- Add and position the elements you want in the closing section, then save your changes.
The video must be at least 25 seconds long. The end screen can appear in the final 5–20 seconds; a standard 16:9 video can have up to four elements, while other aspect ratios may allow fewer. YouTube end-screen requirements
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To review performance, check the end-screen element click rate in YouTube Studio Analytics. This measures clicks on end-screen elements; it does not establish that end screens outperform Live Redirect for continuing an audience. YouTube Analytics guidance
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An end screen offers clickable elements, not an automatic handoff when a live stream ends. Its documented options include promoting a video or playlist, a subscription, another channel, and, for channels in the YouTube Partner Program, an external website. For an automatic move after a live event to a selected live stream or Premiere, use Live Redirect instead. Live Redirect · End-screen elements
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Why might one of these features be unavailable?
Live Redirect is not available for the planned stream
- Sender eligibility: Check that the channel has more than 1,000 subscribers and no Community Guidelines strikes.
- Destination permission: If the destination is another channel’s live stream, confirm that channel allows your channel to redirect to it.
- Stream format: YouTube lists Redirect for horizontal live streams, not its vertical live feed.
YouTube Live Redirect eligibility and permissions · YouTube live-stream format guidance
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An end screen does not appear for some viewers
End screens are unavailable for Made for Kids videos, on mobile web except iPad mobile web, in YouTube Music and YouTube Kids apps, in Flash videos, and in 360 videos. Viewers can also hide them. YouTube notes that display can vary with performance, viewer behavior, device, and context, so adding an end screen does not guarantee that every viewer will see it in the same way. YouTube end-screen availability
Which one should you choose?
- Choose Live Redirect to pass viewers from an ended live stream or Premiere to a selected Premiere or permitted live stream.
- Choose an end screen to offer clickable next steps in the closing seconds of an eligible video.
- Use both in a channel’s programming when a live-event handoff and a separate video’s closing recommendations serve different viewer journeys.
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