Wondery secured advertising-sales and distribution rights to New Heights with Jason & Travis Kelce on August 27, 2024, in a three-year agreement reportedly worth more than $100 million. The show was not sold outright and did not become exclusive to one listening service. Instead, the deal put Wondery in charge of major monetization and distribution functions while keeping the Kelce brothers’ podcast broadly available—and later expanding it to Prime Video in the United States.
Wondery did not buy New Heights; it bought the rights to sell, distribute, and expand the Kelce brothers’ podcast
The key distinction is often lost in coverage of the deal. On August 27, 2024, Wondery announced an agreement with Jason and Travis Kelce covering advertising sales and distribution for New Heights with Jason & Travis Kelce. Contemporary trade reports described the arrangement as a three-year agreement reportedly worth more than $100 million, but the official announcement did not disclose financial terms.
The deal gave Wondery a major role in monetizing and distributing the show’s audio and video episodes, including reported rights to the back catalog and international audio adaptations. It did not make New Heights exclusive to one listening app: the show was intended to remain available across podcast services. The agreement also gave Amazon and Wondery a platform for developing the podcast beyond conventional audio distribution.
What the Wondery deal covered
| Question | What the available reporting supports |
|---|---|
| Who signed the agreement? | Wondery and the Kelce brothers, Jason and Travis, the hosts of New Heights. |
| What was Wondery’s role? | Advertising-sales representation and distribution for the show’s audio and video episodes. |
| Was the deal exclusive? | Contemporary coverage described Wondery’s advertising and distribution rights as exclusive, while the show itself remained broadly available on podcast services. |
| How long was it? | Reports described a three-year agreement, generally understood as covering the period beginning in 2024. |
| How much was it worth? | Reportedly more than $100 million, or a nine-figure amount. The parties did not publicly disclose a definitive contract value. |
| Did Amazon acquire the podcast outright? | No. The evidence supports a rights, distribution, and monetization agreement—not an outright purchase of the show. |
Reports also attributed global distribution rights for the audio and video versions, rights to the existing catalog, and the ability to create international audio adaptations to the agreement. Because those details came from contemporary reporting rather than a published contract, they should be treated as reported terms rather than a complete public description of the agreement.
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Why New Heights was valuable
Jason and Travis Kelce launched New Heights in 2022. The show combined football analysis with sibling arguments, family stories, interviews, behind-the-scenes NFL discussion, and broader pop-culture conversation. That mix made it useful to more than the traditional sports-radio audience.
Jason Kelce brought the perspective of a former Philadelphia Eagles center, while Travis Kelce was a Kansas City Chiefs tight end when the deal was announced. Their relationship as brothers was central to the format: listeners were not simply receiving game commentary, but hearing two recognizable athletes react to one another in an informal setting.
The podcast’s audience also expanded beyond football. Travis Kelce’s relationship with Taylor Swift increased the show’s visibility among celebrity and pop-culture audiences, although that attention should not be mistaken for a contractual term or a precise explanation of the deal’s financial value. The broader business point is that New Heights had become a personality-led entertainment franchise with several overlapping audiences.
A change from the show’s original production arrangement
New Heights was originally produced with Wave Sports + Entertainment, according to contemporary trade coverage and podcast listings. Wondery therefore entered as a major distribution and monetization partner rather than as the company that created the podcast from its beginning.
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That distinction matters because large podcast agreements can involve several separate rights: who produces the program, who sells advertisements, who distributes episodes, who controls the back catalog, and who can develop adaptations or related formats. The public information about the Kelce agreement clearly establishes Wondery’s advertising and distribution role, while not publishing every underlying contractual responsibility.
Why Amazon and Wondery wanted more than an audio podcast
Wondery’s announcement framed New Heights as part of a broader creator-led strategy. The opportunity was not limited to inserting advertisements into weekly audio episodes. A successful show could support video, live events, merchandise, international versions, guest appearances, and other extensions—the kind of “360” approach increasingly used for major creator brands.
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That strategy fits the show’s format. The Kelces’ appeal depends partly on seeing and hearing the brothers interact, not only on receiving an audio feed. Video episodes, clips, live experiences, and platform distribution can each reach different parts of the audience while reinforcing the same brand.
The reported nine-figure value also illustrated how the podcast market had shifted. Advertisers and platforms were increasingly paying for trusted personalities, repeat engagement, and communities that could cross between sports, entertainment, and social media. The deal was therefore significant not merely because it involved two NFL players, but because it treated a creator-led podcast as a scalable media property.
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At the time of the 2024 announcement, Amazon said New Heights would remain available across podcast services. Wondery+ subscribers could receive episodes early and without advertisements under the arrangement as it was described then.
That subscription detail is no longer current. Amazon’s July 6, 2026 corporate update says the Wondery+ subscription service and Wondery app are no longer available. Former Wondery+ subscribers can access the catalog through Audible Standard or Premium memberships. Readers should not be told that Wondery+ remains an operating standalone service.
There was also a significant video expansion. On September 24, 2025, Amazon announced that New Heights became available to stream on Prime Video in the United States. This added a mainstream television-style viewing route to the show’s podcast distribution and demonstrated how Amazon was extending the property across audio and video.
For viewers specifically looking for the video edition, watch New Heights on Prime Video in the United States. Availability, catalog presentation, and membership requirements can vary by country and can change over time, so this should not be read as a statement that the same Prime Video access exists globally.
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The show’s cross-platform reach
Amazon said that a Taylor Swift episode in the show’s video ecosystem reached 1.3 million concurrent viewers on YouTube, a figure Amazon said Guinness World Records recognized as a podcast record. That number is useful evidence of the program’s ability to attract audiences beyond regular NFL listeners.
It is not, however, evidence that the Wondery agreement was profitable, nor does it establish how much revenue the podcast generated. Concurrent YouTube viewers, podcast downloads, advertising income, licensing value, and the reported contract price are different measures and should not be treated as interchangeable.
What is known about the deal’s status in 2026?
Amazon’s July 6, 2026 update still lists New Heights with Jason and Travis Kelce among Wondery’s creator-led shows. That confirms the program remains associated with Wondery in Amazon’s current corporate description.
It does not prove that the original agreement was renewed, amended, or replaced. The available evidence does not establish the current contract term, compensation structure, advertising exclusivity, distribution exclusivity, or whether every reported 2024 right remains in force. Portfolio inclusion is evidence of an ongoing association, not a substitute for the contract itself.
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- It means Wondery became the show’s major advertising and distribution partner.
- It reportedly involved global audio and video distribution, the back catalog, and international adaptations.
- It was reportedly worth more than $100 million over three years, although the parties did not publicly disclose the financial terms.
- It did not make every listening option exclusive to Wondery. The show remained broadly available on podcast services.
- It did not establish that Amazon bought the podcast outright.
- It helped position New Heights as a wider sports-and-entertainment franchise, later including U.S. Prime Video availability.
- It does not prove the precise status of the original contract in August 2026.
The larger media-business lesson
The Kelce brothers’ agreement showed why the most valuable podcasts are increasingly treated as adaptable media brands rather than simple audio feeds. A weekly show can generate value through advertising, video distribution, platform subscriptions, catalog licensing, live events, merchandise, and international versions.
New Heights was particularly well suited to that model because it sat at the intersection of professional sports, celebrity culture, family entertainment, and creator-led video. Wondery’s role connected the show to Amazon’s broader distribution network, while the show’s continued availability across podcast services preserved the reach that made the property attractive in the first place.
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Frequently Asked Questions
What did Wondery get in the New Heights deal?
Wondery secured advertising-sales representation and distribution rights to New Heights. Reports also described global audio and video rights, the back catalog, and international audio adaptations.
How much was the New Heights Wondery deal worth?
Reports described the agreement as a three-year deal reportedly worth more than $100 million. The official announcement did not disclose the contract’s financial terms, so the exact amount is not confirmed.
Did New Heights become exclusive to Wondery?
No. The show remained available across podcast services. Wondery’s reported exclusivity concerned advertising sales and distribution rights, not making every listening option exclusive to one app.
Can you watch New Heights on Prime Video?
Amazon announced that New Heights became available on Prime Video in the United States on September 24, 2025. This added video access but does not establish worldwide availability.
Is Wondery+ still available?
Amazon’s July 6, 2026 update says Wondery+ and the Wondery app are no longer available. Former subscribers can access the catalog through Audible Standard or Premium memberships.
The Bottom Line
Bottom line: Wondery secured advertising-sales and distribution rights to New Heights in a three-year agreement reportedly worth more than $100 million. The show was not sold outright or made exclusive to one listening app. Its later U.S. arrival on Prime Video shows how Amazon expanded the Kelce brothers’ podcast from an audio property into a broader video and entertainment brand, while the exact status of the original deal remains publicly unclear in 2026.
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