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1Repair Windows errors before they cause bigger problems2Fix the driver behind crashes, sound loss and screen glitches3Clear out junk files and repair common Windows errorsApple’s Someday is a roughly five-and-a-half-minute branded short film directed by Spike Jonze and starring Pedro Pascal. Released in the United States on March 18, 2025, it promotes the AirPods 4 with Active Noise Cancellation by turning a technical feature into a visual and emotional shift: a lonely man moves through a cold, noisy city, puts on his AirPods, and enters a warmer world shaped by music, dance, and memory—or possibly imagination.
The film is best understood as an Apple advertising film presented in the form of a miniature music-driven drama, not as an Apple TV+ release or a conventional product demonstration.
A breakup story built around the moment noise disappears
Someday opens with Pedro Pascal’s character moving through a bleak winter city after what appears to be a painful breakup. The streets are gray, the atmosphere is harsh, and the surrounding soundscape feels intrusive. Apple does not explain every detail of the relationship or provide a conventional backstory; the emotional situation is communicated through Pascal’s performance, the setting, and the character’s isolation.
He then puts on AirPods 4 and activates noise cancellation. The change is not presented as a specification screen or a graph showing decibels. Instead, the film makes the feature visible through editing, sound, color, movement, and performance. The noisy external world recedes, music takes over, and the character is drawn into a more vivid, choreographed environment.
That brighter world includes dancers, saturated seasonal colors, and a much more energetic version of the protagonist’s surroundings. It can be read as a memory, fantasy, or visualization of emotional recovery. The film clearly depicts the transition from isolation to an imagined or remembered happier state, but it does not definitively establish which literal explanation is correct. That ambiguity is part of the short’s design.
#1 Best Overall
- REBUILT FOR COMFORT — AirPods 4 have been redesigned for exceptional all-day comfort and greater stability. With a refined contour, shorter stem, and quick-press controls for music or calls.
- ACTIVE NOISE CANCELLATION — AirPods 4 with Active Noise Cancellation help reduce outside noise before it reaches your ears, so you can immerse yourself in what you’re listening to.*
- HEAR THE WORLD AROUND YOU — The powerful H2 chip comes to AirPods 4. Adaptive Audio seamlessly blends ANC and Transparency mode — which lets you comfortably hear and interact with the world around you exactly as it sounds — to provide the best listening experience in any environment.* And when you’re speaking with someone nearby, Conversation Awareness automatically lowers the volume of what’s playing.*
- IMPROVED SOUND AND CALL QUALITY — Voice Isolation improves the quality of calls in loud conditions. Using advanced computational audio, it reduces background noise while isolating and clarifying the sound of your voice for whomever you’re speaking to.*
- MAGICAL EXPERIENCE — Just say “Siri” or “Hey Siri” to play a song, make a call, or check your schedule.* And with Siri Interactions, now you can respond to Siri by simply nodding your head yes or shaking your head no.* Pair AirPods 4 by simply placing them near your device and tapping Connect on your screen.* Easily share a song or show between two sets of AirPods.* An optical in-ear sensor knows to play audio only when you’re wearing AirPods and pauses when you take them off. And you can track down your AirPods and Charging Case with the Find My app.*
The central advertising idea is straightforward: AirPods 4 with Active Noise Cancellation do not merely block sound in the story; they create a boundary between the character and the world around him. Music becomes a route into a different emotional state.
What is Someday?
Someday is an Apple-branded short film for AirPods 4 with Active Noise Cancellation. Apple released it through its official YouTube presence in the United States on March 18, 2025. Contemporary campaign descriptions also identified a premiere through Pedro Pascal’s Instagram and Apple’s YouTube channel.
At approximately five to six minutes, depending on the published listing, the film is considerably longer than a conventional television commercial. Its length allows Apple to establish a mood, introduce a character in distress, build a fantasy-like dance sequence, and let the product feature function as part of a narrative rather than as an interruption to one.
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Spike Jonze makes ANC a cinematic device
Spike Jonze’s involvement is important because the film depends on his established interest in blending melancholy, music, physical performance, and surreal shifts in reality. The result does not explain Active Noise Cancellation in technical language. It gives the feature a cinematic grammar.
Before the AirPods are used, the film emphasizes coldness, separation, and unwanted environmental sound. Afterward, the image becomes warmer and more kinetic. The transition makes the product’s purpose immediately legible even to viewers who know nothing about headphone specifications: the character chooses what to hear, and the surrounding world seems to loosen its grip.
This is a more sophisticated approach than placing a product close-up beside a list of features. Apple is not claiming that ANC literally transports a listener to another place. It is using the listener’s subjective experience as a metaphor. The film asks viewers to recognize the emotional relief of focusing on music when the outside world feels overwhelming.
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Rank #2
- REBUILT FOR COMFORT — AirPods 4 have been redesigned for exceptional all-day comfort and greater stability. With a refined contour, shorter stem, and quick-press controls for music or calls.
- PERSONALIZED SPATIAL AUDIO — Personalized Spatial Audio with dynamic head tracking places sound all around you, creating a theater-like listening experience for music, TV shows, movies, games, and more.*
- IMPROVED SOUND AND CALL QUALITY — AirPods 4 feature the Apple-designed H2 chip. Voice Isolation improves the quality of phone calls in loud conditions. Using advanced computational audio, it reduces background noise while isolating and clarifying the sound of your voice for whomever you’re speaking to.*
- MAGICAL EXPERIENCE — Just say “Siri” or “Hey Siri” to play a song, make a call, or check your schedule.* And with Siri Interactions, now you can respond to Siri by simply nodding your head yes or shaking your head no.* Pair AirPods 4 by simply placing them near your device and tapping Connect on your screen.* Easily share a song or show between two sets of AirPods.* An optical in-ear sensor knows to play audio only when you’re wearing AirPods and pauses when you take them off. And you can track down your AirPods and Charging Case with the Find My app.*
- LONG BATTERY LIFE — Get up to 5 hours of listening time on a single charge. And get up to 30 hours of total listening time using the case.*
That distinction matters. Someday dramatizes an experience; it does not independently prove a particular level of noise reduction, sound quality, comfort, battery performance, or durability. The visual transformation is a creative representation of listening, not a laboratory test.
Pedro Pascal’s performance carries the film
Pascal’s character spends much of the first section communicating through posture and movement rather than dialogue. He appears physically weighed down by the breakup, with the wintry city reinforcing his withdrawal. Once the music becomes central, his performance changes. The character is more open, animated, and connected to the choreography around him.
The contrast allows Pascal to play two emotional registers within a compact runtime: private grief and outward release. His performance also gives the product demonstration a human center. Viewers are not asked to care about ANC in isolation; they are asked to care about what the character can feel, remember, or imagine once the noise falls away.
The film should not be described as saying that AirPods cure heartbreak, depression, anxiety, or any other medical condition. Its premise is emotional and metaphorical. Music helps the character move through a moment of sadness in the language of an advertisement, but that is not a health claim.
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Music is the mechanism that connects the film’s two worlds. Apple’s behind-the-scenes listing identifies at least two prominent tracks:
- “Conticinio” by Guitarricadelafuente
- “Perfect” by Sam i and Tropkillaz featuring Bia and MC Pikachu
“Conticinio” is associated with the more subdued portion of the film, while “Perfect” supports the more energetic dance sequence. The change in musical energy parallels the change in color and movement, making the soundtrack part of the product communication rather than background decoration.
Because online versions and listings may present timing differently, a scene-by-scene account should avoid asserting exact timestamps without checking the published video. The broader progression is clear: subdued music and isolation give way to a more expansive, colorful, dance-centered experience.
Rank #3
- WORLD’S BEST IN-EAR ACTIVE NOISE CANCELLATION — Removes up to 2x more unwanted noise than AirPods Pro 2* so you can stay fully immersed in the moment.*
- BREAKTHROUGH AUDIO PERFORMANCE — Experience breathtaking, three-dimensional audio with AirPods Pro 3. A new acoustic architecture delivers transformed bass, detailed clarity so you can hear every instrument, and stunningly vivid vocals.
- HEART RATE SENSING — Built-in heart rate sensing lets you track your heart rate and calories burned for up to 50 different workout types.* With iPhone, you will have access to the Move ring, step count, and the new Workout Buddy,* powered by Apple Intelligence.*
- LIVE TRANSLATION — Communicate across language barriers using Live Translation,* enabled by Apple Intelligence.*
- EXTENDED BATTERY LIFE — Get up to 8 hours of listening time with Active Noise Cancellation on a single charge. Or up to 10 hours in Transparency using the Hearing Aid feature.*
The use of recognizable, separately credited songs also gives the advertisement a life beyond its product message. Viewers may search for the tracks, share the dance sequence, or discuss the emotional turn without treating the film as a conventional specifications commercial.
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| Role | Credit |
|---|---|
| Brand | Apple |
| Product | AirPods 4 with Active Noise Cancellation |
| Director | Spike Jonze |
| Lead performer | Pedro Pascal |
| Agency | TBWAMedia Arts Lab |
| Production company | MJZ |
| Choreographer | Tanisha Scott |
| Director of photography | Jasper Wolf |
| Production design | Shane Valentino |
Tanisha Scott’s choreography is especially central to the film’s second half. The dancers do not simply decorate the frame; they embody the release of energy that follows the character’s shift into music. Jasper Wolf’s cinematography and Shane Valentino’s production design likewise help distinguish the gray city from the warmer, more saturated world that follows.
Which AirPods 4 model appears in the film?
The film promotes the AirPods 4 with Active Noise Cancellation, not the standard AirPods 4. This is the most important product distinction for anyone considering a purchase after watching the advertisement.
| Model | U.S. Apple-listed price in the research material | Active Noise Cancellation |
|---|---|---|
| AirPods 4 | $129 | No |
| AirPods 4 with Active Noise Cancellation | $179 | Yes |
The $179 ANC configuration is the model featured in Someday. Readers should check Apple’s U.S. storefront before publication or purchase because prices, promotions, and regional availability can change. The prices above are U.S. list prices identified in the research for this article, not a guarantee of a current retailer price.
If you are looking for the earbuds shown in the film, the relevant product is AirPods 4 with Active Noise Cancellation. Choosing the $129 standard model because it shares the “AirPods 4” name would mean buying a configuration without the feature that the advertisement dramatizes.
What the AirPods 4 ANC model includes
Apple’s specifications for the ANC version include:
- Active Noise Cancellation
- Adaptive Audio
- Transparency mode
- Conversation Awareness
- Personalized Spatial Audio with dynamic head tracking
- Voice Isolation
- Apple’s H2 headphone chip
- IP54 dust, sweat, and water resistance
- A USB-C wireless charging case with a Find My speaker
- Up to 30 hours of listening time with the case, according to Apple
These capabilities go beyond what the film shows. Someday focuses primarily on noise control, music immersion, and the subjective transition from a noisy environment to a more private listening experience. It does not visibly demonstrate every item on the specification sheet.
Rank #4
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- REBUILT FOR COMFORT — AirPods 4 have been redesigned for exceptional all-day comfort and greater stability. With a refined contour, shorter stem, and quick-press controls for music or calls.
- ACTIVE NOISE CANCELLATION — AirPods 4 with Active Noise Cancellation help reduce outside noise before it reaches your ears, so you can immerse yourself in what you’re listening to.*
- HEAR THE WORLD AROUND YOU — The powerful H2 chip comes to AirPods 4. Adaptive Audio seamlessly blends ANC and Transparency mode — which lets you comfortably hear and interact with the world around you exactly as it sounds — to provide the best listening experience in any environment.* And when you’re speaking with someone nearby, Conversation Awareness automatically lowers the volume of what’s playing.*
- IMPROVED SOUND AND CALL QUALITY — Voice Isolation improves the quality of calls in loud conditions. Using advanced computational audio, it reduces background noise while isolating and clarifying the sound of your voice for whomever you’re speaking to.*
The IP54 rating should also be understood correctly. It does not make the earbuds waterproof or suitable for submersion. It describes a stated level of resistance to dust and exposure to water, sweat, or splashes under the relevant testing conditions; it is not a promise of unlimited protection during exercise or in wet environments.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Compatibility and what is not in the box
Apple says the AirPods 4 ANC model does not include a USB-C charging cable or a power adapter. Buyers who do not already have a suitable cable may need a compatible USB-C charging cable separately. The charging case can also work with Qi-certified wireless chargers, making a Qi-certified charger for AirPods 4 ANC a practical accessory for people who prefer wireless charging.
Some AirPods features depend on compatible Apple hardware, operating systems, regions, or languages. The earbuds can operate as Bluetooth headphones with non-Apple devices, but functionality may be reduced. In other words, the full feature set presented in Apple’s specifications is not necessarily available in exactly the same way on every phone, tablet, or computer.
Those limitations are worth considering before treating the film as a purchase recommendation. The advertisement is designed around an Apple product experience, while real-world compatibility depends on the device ecosystem and software being used.
Why the campaign works as branded entertainment
Someday occupies an effective middle ground between a music video and a product commercial. It has enough narrative to invite emotional investment, enough performance to create memorable imagery, and enough product logic to make the AirPods central to the transformation.
Its long-form structure also changes how the advertisement can circulate. A five-minute film can be watched, discussed, and revisited in a way that a short feature montage cannot. The behind-the-scenes video extends that attention by giving audiences access to the director and star, while the soundtrack provides another route into the campaign.
Most importantly, the film avoids reducing ANC to a switch in a settings menu. Apple could have shown a person tapping a control and enjoying a quieter commute. Instead, it shows a character whose relationship with his surroundings changes. That creative decision makes the feature easier to remember, while leaving the technical claims to the product page.
Recognition for Someday
Later industry listings show recognition for the campaign, but the wording should remain specific. The One Club described Someday as a five-minute film centered on heartbreak, music, and AirPods 4 with Active Noise Cancellation. Apple’s 2026 Actor Awards press material listed “Someday” by Spike Jonze in the Short Format and Music Videos category for AirPods 4 with Active Noise Cancellation.
Best Value
- ACTIVE NOISE CANCELLATION—AirPods 5 offer improved Active Noise Cancellation to help reduce outside noise, at their best value yet.
- HEAR THE WORLD AROUND YOU—Adaptive Audio blends Active Noise Cancellation and Transparency for the best listening experience in any environment.* Conversation Awareness automatically lowers the volume of what’s playing if you start talking.*
- LIVE TRANSLATION—Communicate across languages using Live Translation, enabled by Apple Intelligence.*
- NEW SIRI AI—Get more done every day with hands-free access to an even more powerful and personalized AI assistant on your iPhone.* Ask open-ended questions, brainstorm, and have full conversations.
- IMPROVED SOUND AND CALL QUALITY—Next-generation Adaptive EQ for better sound quality. Voice Isolation improves call quality in loud conditions,* using advanced computational audio to reduce background noise and clarify your voice.
Art Directors Guild materials also listed Apple’s Someday among commercial award entries and materials identifying winners or nominees. Because award status varies by organization and category, it is more accurate to name the relevant body and category than to use the unqualified phrase “award-winning film.”
Where to watch it
Apple distributed Someday through its official YouTube presence and promoted it through social channels, including Pedro Pascal’s Instagram according to campaign descriptions. It is not supported by the researched material as an Apple TV+ film, and there is no evidence here of a theatrical release.
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The companion behind-the-scenes video, The Making of ‘Someday,’ a film by Spike Jonze, was published on March 26, 2025. Watching the two pieces together provides the clearest picture of the campaign: the short film presents the emotional concept, while the making-of feature explains more of the creative process.
Frequently Asked Questions
Is Someday an Apple TV+ film?
No. The available campaign information identifies it as an Apple advertising film distributed through Apple’s YouTube and social channels, not as an Apple TV+ release.
Which AirPods are featured in Someday?
The film promotes AirPods 4 with Active Noise Cancellation. It does not feature the standard $129 AirPods 4 as the product being demonstrated.
What songs are in Apple’s Someday film?
The campaign’s behind-the-scenes description identifies “Conticinio” by Guitarricadelafuente and “Perfect” by Sam i and Tropkillaz featuring Bia and MC Pikachu.
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Does the film prove how effective the AirPods’ noise cancellation is?
No. The transition from city noise to music is a creative representation of the listening experience. It is not an independent measurement of noise reduction or sound quality.
Does AirPods 4 with Active Noise Cancellation include a charging cable?
Apple says the ANC model does not include a USB-C charging cable or power adapter. The case is compatible with Qi-certified wireless charging.
The Bottom Line
Someday succeeds because it makes a narrow product feature feel like part of a complete emotional story. Spike Jonze, Pedro Pascal, Tanisha Scott, and the film’s production team turn Active Noise Cancellation into a transition from grief and unwanted noise toward music, movement, and possibility. Viewers should remember one practical detail: the advertised product is the $179 AirPods 4 with Active Noise Cancellation, not the standard $129 model.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
