Consuming Kids

  • Published 1 year ago
  • Not Rated

Children who eat sheds light on practices in desperate need of a relentless marketing machine of billions of dollars now sells for children and their parents everything from junk food and violent video games and educational products fake family car.

Based on the ideas of health professionals, child advocates, and industry, the film focuses on the explosive growth of children’s marketing in the wake of deregulation, showing how youth marketers have used the latest in psychology, anthropology and neuroscience to transform American children into one of the demographic characteristics of consumers most powerful and profitable in the world.

Children who eat pushes against the wholesale commercialization of childhood, raising urgent questions about the ethics of marketing and its impact on child health and welfare of children.

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