Smartphones have become a necessary part of our lives; they keep us connected, informed, and entertained. Unfortunately, that same phone that we’ve grown to rely on seems to stop working just after its warranty runs out. Coincidence or shrewd business strategy?
The documentary “Planned Obsolescence: The Big Business Of Built-in Cellphone Expiration Dates” examines this phenomenon and offers up some surprising revelations. It looks at how cell phone companies use strategic tactics to make sure their customers are constantly buying new phones instead of keeping their old ones running smoothly.
One such tactic is called planned obsolescence, which means companies purposefully design products with a limited lifespan. They use time-sensitive components like software updates, changing battery capacity, or slow processors that cause smartphones to glitch or stop working over time. This ensures that people will replace their devices more often than they should have to in order to stay up-to-date with the latest technology and features.
The documentary also explores other ways manufacturers get consumers to buy more phones. For example, marketing campaigns often sensationalize the newest model by portraying it as something that everyone must have in order for them to stay cool and trendy—even though there may be little genuine benefit from upgrading their device so often. Additionally, cell phone networks entice people with discounted or free phones when they sign contracts for long-term service plans.
If these strategies sound familiar, then watch “Planned Obsolescence: The Big Business Of Built-in Cellphone Expiration Dates” and be prepared to be shocked at what you learn. With eye-opening insights into the tech industry’s methods of persuading us into buying the latest gadgets, it is an essential watch for anyone interested in taking control of their consumer rights and better understanding why our cell phones don’t seem to last very long.