No Logo: Brands, Globalization & Resistance

Jan 12, 2024 | Business, Lifestyle, Social, Videos

The documentary No Logo delves into the world of corporate globalization, examining how multinational companies have taken over consumer choice and replaced real jobs with temporary work. Written by Canadian journalist and activist Naomi Klein, and based on her best-selling book of the same name, this film highlights the backlash against the ever-increasing economic and cultural power wielded by major brands such as Nike, The Gap, and Tommy Hilfiger.

No Logo traces the history of how these companies became household names with worldwide recognition, detailing their strategies for creating branded identities that people adopt in their lifestyle choices. It then moves on to explore how globalized corporations slowly began to take over public space while simultaneously relying heavily on low-wage workers in developing countries to produce goods. Through a comprehensive use of media examples, this documentary makes a strong case for why citizens around the world are rising up to challenge these hegemonic forces.

This film is sure to open your eyes to the realities of brand culture today. From its stunning visuals showcasing protests around the globe, to its incisive commentary about how corporate globalization shapes our lives—No Logo explores it all. So don’t miss out on this powerful documentary—watch it now and join the movement!

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David B