Through the eyes of industry insiders and neuroscientists, the upcoming documentary explores the rapidly evolving field of neuromarketing. The controversial practice involves the study of consumer’s brains to understand why we respond to certain stimuli and how this knowledge can be used to influence our decisions.
With the belief that a staggering 90% of our decisions are made subconsciously, the think tanks of the world’s biggest brands have been racing to crack the code of our brains. Led by innermost desires and instincts, they hope to discover the secret formula for a well-received product and develop new techniques to stay ahead of the game. But as the profit-driven field becomes increasingly sophisticated, the question arises: can we trust our own minds or are we at the mercy of neuromarketing’s influence?