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The world is facing a major water crisis, with a growing number of places experiencing drought and water shortages. In an effort to combat this issue, some have proposed the radical idea of bringing an actual iceberg from the polar regions to their home town as a source of freshwater. While this may seem like a solution straight out of science fiction, it is actually being studied by experts in the field.
In addition to using icebergs, other solutions are also being explored that could help alleviate water shortages around the globe. Researchers are looking into methods such as cloud seeding, where tiny particles are sprayed into clouds to promote rainfall, and desalination plants which can turn seawater into drinking water.
Climate change has had a huge impact on global water levels, causing some areas to become increasingly dry over time. To learn more about the ways we can protect our most precious resource, watch the documentary “The Big Thaw”. It follows scientists and researchers as they explore creative solutions to our planet’s dwindling supply of freshwater. Through interviews with experts and stories from affected communities around the world, get an up-close look at how climate change is impacting our access to clean drinking water and what steps we can take to ensure its future security. Don’t miss this powerful exploration of our planet’s most vital resource—watch “The Big Thaw” today!
Quick Recap
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- CERTIFIED WATER FILTRATION: WQA NSF/ANSI certified Brita Metro water filter pitcher reduces chlorine taste and odor, copper, mercury, cadmium and more — delivering great-tasting filtered water right from your tap
- SMARTLIGHT FILTER INDICATOR: Brita's most accurate and precise pitcher filter change indicator tells you exactly when to replace your Standard filter — every 40 gallons or about 2 months for best results
- MINI-FRIDGE-FRIENDLY DESIGN: This 6-cup BPA-free water pitcher is space-efficient and fits in most mini-fridges; easy-fill lid makes refilling simple; perfect for dorm rooms
- REPLACE UP TO 300 PLASTIC BOTTLES: One Standard filter replaces up to 300 single-use 16.9 oz plastic bottles — save money and reduce plastic waste when you switch to Brita
- STANDARD FILTER COMPATIBILITY: Standard filters work with all Brita pitchers and dispensers except Stream; *substances reduced may not be in all users' water — for use with potable water only. See certifications
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- REDUCES 2X CONTAMINANTS VS. STANDARD*: BritaPlus high-density filter traps twice as many contaminants as our Standard filter — including chlorine, mercury, cadmium, copper and zinc — for superior filtered water from your 27-cup UltraMax dispenser
- HELPS RETAIN MINERALS & ELECTROLYTES: BritaPlus filter helps retain beneficial minerals and electrolytes naturally present in your water for great-tasting, balanced filtered water for the whole family — all day, every day
- LARGE 27-CUP BPA-FREE DISPENSER: Made without BPA, the UltraMax holds 27 cups of filtered water and features a convenient spigot for easy dispensing; fits on most countertops or in the fridge for flexible placement
- REPLACE UP TO 300 PLASTIC BOTTLES: One BritaPlus filter replaces up to 300 single-use 16.9 oz plastic bottles — reduce plastic waste and save money by switching to Brita
- WQA NSF/ANSI CERTIFIED — LASTS 2 MONTHS: BritaPlus filter is certified by WQA to NSF/ANSI standards; replace every 40 gallons or approximately 2 months. *vs. Standard filter. Minerals retained may not be in all users' water. Substances reduced may not be in all users' water
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- Reduces 70+ Impurities: Certified to reduce 70+ impurities including lead, chlorine, PFOA/PFOS, microplastics, and select pharmaceuticals. (Impurities not necessarily found in all users’ water)
- GE Guaranteed Fit: Compatible with select GE Appliances French door refrigerators. Designed to fit GE, GE Profile, Café, and Monogram brands
- Buy with Confidence: A genuine GE water filter is certified to NSF/ANSI drinking water treatment standards to improve the quality of your water and meet requirements of independent and accredited organizations. The same cannot be said of counterfeit and deceptively labeled products
- Easy Filter Replacement: Simple installation with no tools or water shutoff required
- Six Month Filter Life: Keep filtration at its best by replacing every 6 months, or enroll in Subscribe & Save to receive filters automatically when it's time to replace
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- Certified* to reduce 70 potentially harmful contaminants like microplastics, heavy metals and volatile organic compounds (VOCs), everydrop water filters set the standard for crisp, clean and refreshing water and ice.
- Rigorously tested to leading standards for contaminant reduction, everydrop water filters are independently certified to meet three NSF standards (42, 53, and 401), where many generic brands stop at just one.
- Precision-engineered to reduce 99% of microplastics, including particles 60 times smaller than a grain of sand, everydrop filters are the first water filter among leading brands certified* to reduce microplastics in Whirlpool, Maytag, KitchenAid, Amana and JennAir refrigerators.
- Powered by a renewable coconut shell-based activated carbon core, advanced Triple Filtration Technology reduces contaminants in three stages: large-particle filtration, medium-size micro-filtration, and targeted microscopic absorption.
- Developed in lockstep with the experts who built your refrigerator, genuine everydrop filters are the official filter for leading appliance brands, including Whirlpool, Maytag, KitchenAid, Amana and JennAir. Non-genuine filters may cause damage to your refrigerator.
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